Dec 2023 – Oct 2024 · 10 mos · Gurugram, Haryana, India · Hybrid

Feb 2023 – Dec 2023 · 10 mos · Gurugram, Haryana, India · Hybrid

May 2022 – Feb 2023 · 9 mos · Delhi, India

• Oversaw daily operations and created consumer journeys for 4 mobile & web applications, allowing legal managers to empanel 2000+ legal counsels across 7 ICICI Group Companies.
• Charted business requirement specifications for each stage of the product roadmap, anticipated problem areas, and designed solutions.
• Led a team of 4 developers to optimize user interface, developed innovative consumer experiences, and provided solutions for customer needs and pain points.
• Ensured backlog refinement and authored weekly reports to internal and external stakeholders across disciplinary teams.

Apr 2021 – Jun 2021 · 2 mos · Mumbai, Maharashtra, India

• Brand Management
• Designed brand elements, GTM strategies, media distribution plans across digital & OOH for clients from FMCD, FMCG, E-commerce, Real Estate & Agriculture
• Conducted primary & secondary research to understand target audience, buyer sentiment, purchase pattern and growth drivers
• Strategised omnichannel campaign ideation, element charting and copywriting for multiple campaigns to create top-of-mind recall
• Digital Marketing & Content Strategy
• Identified consumer cohorts and touchpoints in the customer journey for Z-Bat, Lodha Group, TruEarth Realty, and Divine Group
• Designed a 3-month social media campaign, created content, executed and monitored pre-campaign activities for Z-Bat to increase brand awareness
• Used semiotic analysis & digital ethnography to generate cultural insights, created GTM strategy as a digital-first brand for Neemli Naturals, Scentiment Wellness, Cippelle, and Nayashaas
• Constructed a market entry plan for FMCG brand Sayaji Seeds onto homegrown short-video format platforms such as Reels, Josh, Moj
• Conducted lead generation activities through Facebook Ads, Google Ads, and B2C calls
• Results: 18% increase in revenue by onboarding 5 clients from a list of 11 pitched brands with a conversion rate of 45.5%

Mar 2021 – Jul 2022 · 1 yr 4 mos · Ahmedabad, Gujarat, India

• Designed social media calendar, scheduled & published digital content for all events of MICAVaani
• Increased awareness, community engagement through outreach programs with UNICEF and Gujarat Youth Forum and user-generated content

Sep 2020 – Feb 2021 · 5 mos · Ahmedabad, Gujarat, India

• Digitised the previously offline radio station further broadening the listenership of 7 infotainment shows
• Radio Jockey garnering 14k impressions, 1700 views on Instagram and Youtube

Oct 2017 – May 2019 · 1 yr 7 mos · Delhi, India

• Conducted primary research, analysed investment goals, designed product bundles to maximise returns and diversify portfolios
• Resolved grievances, service requests, and executed back-end operational processes within TAT and efficiency metrics