Kiran Goel

Design Manager

Delhi, India16 yrs 10 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

14+ years in diverse marketing roles
Proven track record in brand management
Expertise in integrated marketing strategies

Stackforce AI infers this person is a Marketing Strategist with expertise in Brand Management and Integrated Marketing Solutions.

Contact

Skills

Core Skills

Marketing StrategyBrand ManagementStrategic PartnershipsMarketing CommunicationsBrand StrategyMarketing PlanningBrand DevelopmentMedia PlanningIntegrated MarketingBrand PositioningMarketing ManagementEvent Management

Other Skills

Creative StrategyMarketing AnalyticsDigital StrategyDigital MediaCreative AgenciesTeam LeadershipData AnalysisCampaign EffectivenessPresentationsAffiliate MarketingMedia StrategySocial MediaLocal MarketingLaunchesBranding

About

1. Result Oriented Marketing Strategist With 14+ Years Of Experience Across Brand Management, Sports Marketing And Marketing Strategies For Leagues, FMCG, Automobile, Telecommunication, Consumer Tech & Media, Across APAC & UAE Markets. 2. Strong Functional Competency In Brand, Marketing & Innovation Strategy (45% Of Campaigns Awarded At Various Forums). Large Budget Management, Operational Excellence, Global Sponsorship Deals And Partnerships, Multi-layered Stakeholder Management, P&L Management. 3. Led Large Teams And Demonstrated Leadership Abilities As A Functional Lead And Actively Maintained Dialogue As Key SPOC Between Board Members, Investors, Top Leadership And Teams. 4. Marco & Micro Spend Analysis Leading To Higher Process And Cost Efficiencies. 5. Managing Agency & Association Partners (Media Network, Publishers, Talent & Influencers, Sponsorships & Events). 6. Vast Cross-functional Experience Including Successful Development & Implementation Of Several Integrated Communication Plans And Strategies: Comprising Of ATL, BTL, Public Relations, Digital & Social Media Activation, And Coalitions/Networks Creation To Influence & Impact Outcomes.

Experience

16 yrs 10 mos

Total Experience

2 yrs 9 mos

Average Tenure

4 yrs 4 mos

Current Experience

Loconav

Director - Marketing

Jan 2022 – Present · 4 yrs 4 mos · Gurugram, Haryana, India

Creative StrategyMarketing AnalyticsDigital StrategyDigital MediaCreative AgenciesTeam Leadership+17

Uber

Strategic Integrated Marketing Partnerships - APAC

Oct 2019 – Sep 2021 · 1 yr 11 mos

Driving business growth through strategic marketing partnerships. Responsible for leading consumer strategy, marketing communications along with execution for all partnerships including sports, entertainment & celebrity association across Business Units (Rides, Eats & U4B) in all of APAC.

Creative StrategyMarketing AnalyticsDigital StrategyDigital MediaTrade MarketingCreative Agencies+18

Itw consulting pvt. ltd.

Sr. Business Director

Oct 2016 – Sep 2019 · 2 yrs 11 mos · Gurgaon, India

Spearheading Marketing and Brand initiatives for various clients across industries and verticals such as Experiential Marketing, Creative Strategies, PR, Branded Entertainment and Media Planning
Conceptualizing Marketing strategies including ATL, BTL, Digital / Online / Social Media & PR using Market & Consumer Research as key tools.
Advise new market entrants on strategies of 5P’s of Marketing along with defining product portfolio, product packaging and product life cycle.
Develop strategic road map for brands and a comprehensive Go-To-Market Plan for new products / services launches.
Evaluate and plan strategies for co-branding / sponsorship initiatives in the domain of Sports, Entertainment & lifestyle
Strategies and formulate Create Intellectual Properties (IP) for Brands across genres.

Creative StrategyMarketing AnalyticsDigital StrategyDigital MediaTrade MarketingCreative Agencies+17

Dentsu aegis network

Business Director

Sep 2014 – Oct 2016 · 2 yrs 1 mo · Gurgaon

Formulating Brand development strategies comprising 360-degree marketing tools i.e. BTL / ATL, Media / BTL / OOH / PR/ Digital and Sponsorships planning to drive the growth of products / brands for the client.
Formulate strategic brand road maps in line with overall business objectives to achieve the brand goals.
Media Investment advisory services to the clients based on Business/Marketing challenge faced ensuring optimal Marketing mix required as per the brand and business objectives
Vendor Management and Liaising: Sourcing vendors, Negotiations, Closure and Co-ordination.

Creative StrategyMarketing AnalyticsDigital StrategyDigital MediaTrade MarketingCreative Agencies+17

Jagran solutions (a unit of jpl)

Group Account Manager

Apr 2010 – Sep 2014 · 4 yrs 5 mos

Strategizing End to end integrated 360 deg marketing plans including Print Media, BTL & OOH.
Building brand focus campaigns in conjunction with operational requirements, market feedback & competitive analysis for positioning the products/brand.
Acting as a bridge between the client & production, through vendor management for product/solution development and delivery in line.
Tracking dynamic shifts in market share, size, segment, competition, price & factors affecting business.
Managing Team P&L and ensuring profitability and smooth functioning within the team.

Creative StrategyMarketing AnalyticsDigital StrategyDigital MediaTrade MarketingCreative Agencies+16

Osian’s connoisseurs of art pvt. ltd

Manager - Marketing

Oct 2008 – Dec 2009 · 1 yr 2 mos · Mumbai Area, India

Preparing Annual Marketing Calendar keeping abreast global market movements & market feedback.
Responsible for Media Buying & Planning, ATL/BTL & Digital activities, Event Management with focus on achieving predefined target and growth
Coordinating for Marketing Budgets and Requirements across verticals
Liaising with different departments, channel partners & vendors to ensure timely delivery

Creative StrategyMarketing AnalyticsDigital StrategyCreative AgenciesTeam LeadershipData Analysis+12