Jan 2022 – May 2022 · 4 mos · Austin, Texas Metropolitan Area

• Day job: Part of the PMM team responsible for Cloudflare's application security products.
• Night job: Lead PMM for the Area 1 Security post-acquisition GTM integration.
• Recognized as "Cloudflare Marketing Rockstar" at the end of my first quarter. Interesting and impactful few months!

Jun 2020 – Nov 2021 · 1 yr 5 mos · Cupertino, California, United States

• Led strategy and execution for industry analyst relations, leading to Armorblox mentions in Gartner Market Guides, Hype Cycles, and Cool Vendor reports.
• Generated strong share of voice for Armorblox through ownership of all media relations activities, including coverage in Forbes, Dark Reading, Threatpost, SC Magazine, Fox Business, VentureBeat, Barron’s, and others.
• Sourced/influenced 50% of annual fiscal pipeline through strategy & execution of demand generation activities including ads, emails, webinars, landing pages, and social media – helping the company exceed its pipeline goals.
• Led strategic revamp and continuous maintenance of the Armorblox website, increasing YoY organic visits by 245% and generating ~45% of marketing-influenced pipeline through webpages and syndicated content.
• Created 5 testimonial videos, 7 case studies, several ROI exercises and other customer marketing assets to help validate Armorblox value and enable sales teams for prospective and ongoing deals.
• Successfully led two company rebranding exercises encompassing website, collateral, AR/PR, and sales enablement.
• Managed and upskilled a PMM for six months across social media, website, content, and demand generation activities.

Jan 2020 – Jun 2020 · 5 mos · Cupertino, California, United States

Mar 2019 – Jan 2020 · 10 mos

• Successfully integrated Demisto’s messaging into the Palo Alto Networks portfolio post-acquisition, through continuously updated pitch deck, website copy, and other collateral.
• Pitched Demisto’s value proposition to 60+ Palo Alto Networks customers in 5 months, resulting in new deals and pipeline.
• Created custom business cases and ROI analysis to help close 7 Demisto deals and generate millions in new revenue.
• Socialized Demisto's value prop to thousands of global sales reps and partners through in-person and online training.

Jul 2017 – Mar 2019 · 1 yr 8 mos

• A leader in Security Orchestration, Automation and Response (SOAR). Acquired by Palo Alto Networks for $560m in 2019.
• Wrote ‘Security Orchestration for Dummies’ eBook, downloaded by 6,000+ people in 10 months.
• Generated ~50% of annual company leads by creating 50+ blogs, 5 whitepapers, 30+ solution briefs, and others.
• Led GTM for 6 product launches and ~30 marketing campaigns with technology integration partners.

Aug 2015 – Jun 2016 · 10 mos · Mumbai

• Rotational leadership program by the Tata Group.
• Focus areas: Product Marketing, Retail Strategy, Healthcare Marketing, Public Policy.

May 2010 – Jun 2015 · 5 yrs 1 mo · India

• Wrote 150+ blogs including match previews, reviews, special features, and satire pieces.
• Managed team of writers to generate exclusive content such as blogs, interviews, web-comics.
• Handled social media coverage and outreach through other websites.