Saloni Goyal

Co-Founder

Gurgaon, Haryana, India9 yrs 8 mos experience

Key Highlights

  • 9 years of experience in Trust & Safety and Marketing.
  • Expert in brand IPs and partnerships.
  • Proven track record in community engagement and insights.
Stackforce AI infers this person is a Marketing and Brand Management expert with a focus on community engagement and experiential marketing.

Contact

Skills

Core Skills

Brand StrategyBrand ActivationMarket ResearchExperiential MarketingInfluencer MarketingCommunity EngagementBranding & IdentityVendor ManagementBusiness Process ImprovementCustomer Relationship Management (crm)

Other Skills

Creative Concept DesignConsumer InsightBrand PartnershipsIntegrated MarketingTrade PlanningPartnership MarketingGo-to-Market StrategyProduct MarketingBudgetingOutdoor AdvertisingStart-up LeadershipStart-up VenturesContent PlanningSocial CollaborationInvoicing

About

With 9 years spanning Trust & Safety and Marketing, I bring a perspective that considers both what’s possible and what’s responsible when building brands. My current focus is on brand IPs, partnerships, and on-ground activations, turning ideas into experiences that feel intentional, culturally tuned in, and sound from a brand standpoint.

Experience

9 yrs 8 mos
Total Experience
2 yrs 6 mos
Average Tenure
1 yr 1 mo
Current Experience

Simba

Brand Manager - Events & Activations

Apr 2025Present · 1 yr 1 mo · Saket, Delhi, India · On-site

  • At Simba, I lead the strategy and execution of immersive brand experiences beyond banners and booths, translating bold brand energy into unforgettable real-world moments.
Brand StrategyVendor ManagementCreative Concept DesignConsumer InsightBrand PartnershipsCommunity Engagement+2

Zigzag

Brand Manager - Events & Activations

Apr 2025Present · 1 yr 1 mo · Delhi, India · On-site

Market ResearchConsumer InsightTrade PlanningExperiential MarketingPartnership MarketingGo-to-Market Strategy+2

Six of strangers

Founder

Jul 2024Present · 1 yr 10 mos · Gurugram, Haryana, India · On-site

  • 1. Community featured in GQ India & Dainik Bhaskar.
  • 2. Hosted 25+ sold-out meetups for 400+ members; used for brand insights and product trials.
  • 2. Leveraged the community to gather authentic consumer insights and product feedback for brands like Sepoy & Co., One Tree Hospitality, and ChefKart, blending emotion with marketing intelligence.
Influencer MarketingOutdoor AdvertisingPartnership MarketingBranding & IdentityCommunity EngagementStart-up Leadership+2

Bytedance

Partner Operations Manager | Global Partnership Management | Trust and Safety

Feb 2022Jun 2023 · 1 yr 4 mos · Gurugram, Haryana, India

  • Managed operations worth ~2M USD/year by consistently delivering performance for the critical European market.
InvoicingVendor ManagementContent policyBusiness Process Improvement

Tyaani fine jewellery by ka..

Senior Brand Strategist

Jan 2020May 2025 · 5 yrs 4 mos · Delhi Area, India

Influencer MarketingBranding & IdentityPartnership MarketingSocial Collaboration

Airbnb

3 roles

Sr. Planning & Operations Associate

Jun 2019Dec 2019 · 6 mos

Customer Relationship Management (CRM)SQL

Process Analyst | Strategy

Jul 2018Jun 2019 · 11 mos

  • Owning process sustainability, efficiency, scalability, quality and compliance for Airbnb India’s Trust Team.
  • Spearheaded execution and strategy building to ensure Trust and Safety among Airbnb users.
  • Supervising the entire project setup which involved identification of business needs, interior setup, ecosystem assessment and execution of risk mitigation activities.
  • Handling 4 external partner/vendors to ensure business needs are being met on time and as per the stakeholder’s need.
  • Build a global quality assurance program, driving consistency and continuous improvement across
  • workflows/processes.
  • Re-engineer processes to improve efficiency and quality and operationalise solutions in
  • partnership with cross-functional stakeholders and vendor partners.
  • Identify proactively, gaps or conflicts in existing policy framework, develop scalable solutions, and
  • work to win consensus across the organisation.
  • Applied lean six sigma practices to ensure quality and to create operational rhythm.
Customer Relationship Management (CRM)SQL

Trust and Safety Analyst

Jul 2017Jun 2018 · 11 mos

  • Working within Trust and Safety Team. Involved in operational processes, major responsibilities include:
  • Establishing a information recording system to ensure the system is used in accordance with the user processes, data accuracy, up to date and according to process standards.
  • Develop and maintain relationships with partner relating to the process needs.
  • Manage and execute regular business operation and - to ensure key initiatives are on track and maintain the project plan/ project documentation.
  • Drive discussions and participate on short and long term strategy
  • Create reports and analysis to answer business questions and drive efficiency.
  • Use appropriate questioning/investigation techniques for hosts to probe apparent anomalies/queries regarding verification process.
  • Escalate anomalies/queries in line with processes.
  • Create operational rhythm, establish and track KPIs - forecast, analyze, track, report the program growth and other key metrics to identify trends, track actual progress towards forecasts
  • Identify proactively gaps or conflicts in existing policy framework, develop scalable solutions, and work to win consensus across the organisation.
  • Collaborate with Managers & Trust and Safety team to improve user experience for policy-related issues.
  • Work with the Trust and Safety Management to suggest policy improvements and increase operational effectiveness.
  • Collaborate with cross-functional teams to structure program initiatives, develop work plans, conduct analysis, and develop and communicate final recommendations.
Customer Relationship Management (CRM)SQL

Bigo

Business Development Specialist

May 2017Jun 2017 · 1 mo · Gurugram, Haryana, India

  • Act as SME for all issues related to internet policy violations and content theft violations.
  • Handled end-to-end escalation of content that was not as per company policies.
  • Conducted analysis on repetitive anomalies to do root cause analysis and suggest
  • process/product changes to teams.
  • Analysed market trends and supported the marketing team in coming up with new campaigns to be launched on the app.
  • Identified gaps in existing products and raised them to relevant teams.
  • Spotted established bloggers to contribute exclusive content to LIKE App.
  • Performed analysis on competing brands to understand the framework and prepare to go to market
  • strategy for LIKE App.
  • Worked with legal and policy team to help update existing policies or suggest new ones.
Influencer Marketing

Viuby

Business Growth & Operations | Content Creation & Moderation | Revenue Generation Team

May 2016May 2017 · 1 yr · New Delhi Area, India

  • Driving business objectives by operationalising processes that drives maximum revenue for the business.
  • Three key processes initiated and implemented.
  • Identify : Establishing an automated data curation activity from public domain sources to identify prominent bloggers with mass recognition.
  • Approach : Being the first point of contact to the bloggers for possible business synergies
  • Execute : Coming up with a deal that helps getting bloggers on board as content contributors and maximising business revenue.
  • Performed competitive analysis and trends; accordingly curated & developed content.
  • Identified local influencers to create original content.
  • Assisted marketing team with tasks as assigned.
  • Managed social media properties for the brand.
  • Identified content that is not fit as per our company’s policy.
  • Devised a table of risks that could help in understanding the level of risk associated with different types on content violations.
  • Escalated anomalies to the product team.
  • Supported policy team by providing insights that could help in building new policies or refining existing ones.
Influencer Marketing

Education

Data Security Council of India

Certification — Certified Privacy Professional

Aug 2021Feb 2022

Harvard Kenneth C. Griffin Graduate School of Arts and Sciences

Justice — Social and Criminal

Jan 2019Jan 2020

Mount Carmel College, India

Bachelor's in Arts

Jan 2013Jan 2017

Gen B.C Joshi Army Public School, Pithoragarh, UK

Business/Commerce — General

Jan 2008Jan 2013

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