Jan 2023 – Jul 2024 · 1 yr 6 mos · Delhi, India · Remote

• 1. (1st) hire to develop MSN as an entertainment first video product & establish partnerships across NA, LATAM, UKI, APAC, EMEA, & IN markets.
• 2. Achieved a 5.8x growth in platform watch time through 3 new partner programs, scaling managed non-news content creators & publishers from 10 to 1000+, developing processes to optimise video retention and attaining a 350% rise in non-news video publishing rate.
• 3. Overhauled the monetization model and enabled 2 new monetization streams to scale inventory sales by 180%, thus increasing partner revenue by 2.8x.
• 4. Achieved a 6.2x rise in content impressions by leading the product team to enable 2 new connected video discovery user experiences through Bing & MS AI co-pilot resulting in 240% growth in video viewership.
• 5. Defined the product roadmap by implementing 2 policy frameworks, 5 CMS product improvements, & 3 playbooks in collaboration with the cross-functional team, resulting in reduced onboarding time by 30%, cut ticket resolution time by 40% and a 2x increase in customer satisfaction (CSAT).

May 2021 – May 2022 · 1 yr · Mumbai, Maharashtra, India · Hybrid

• 1. (2nd) hire for Meta to develop the Facebook Gaming content acquisition & business strategy in India.
• 2. Achieved a 7.2x rise in gaming watch time by crafting the Live, VOD & Short Form video programs, scaling managed content creators from 100 to 2000+, subsequently attaining a 12x bump in video supply, to craft Facebook Gaming as the #1 Live gaming video consumption platform in the world.
• 3. Scaled managed creator monetization by 2.2x through a cross-functional collaboration with BD. Achieved a +150% inventory sale & 6x ($2.4M) bump in branded content partnerships, YoY.
• 4. Delivered a 228% rise in video engagement by launching Facebook’s 1st global gaming communities program, scaling managed communities from 0 to 100+.
• 5. Amassed a 6x rise in gaming viewership by launching Instagram’s 1st global gaming reels program, scaling managed creators from 0 to 1500+.
• 6. Implemented a calendar of 100+ cultural moments & current events to support and tie up as a brand via AR lenses and filters on IG, Snapchat, and FB to drive an 180% engagement boost and competitive gaming tournaments increasing creator participation to the extent of 200%.

Jun 2019 – May 2021 · 1 yr 11 mos · Mumbai, Maharashtra, India · On-site

• 1. Drove an overall growth of 120% in branded revenue via flagship music & dance festivals NH7 Weekender, Vivid Shuffle, & 8+ creator-led consumer campaigns.
• 2. Secured ₹4M+ in charity for partner organisations by producing Youtube’s CSR live stream event “One Nation” activating 120+ creators, garnering 40M+ views.
• 3. Built consideration for Oneplus’s new phone launch by crafting its 1st gaming IP, "Domin8', activating 8 A-list cricketers & 20+ creators to garner 100M+ views.
• 4. Garnered 30M+ views for Netflix’s #Mismatched movie launch by roping 15+ creators, 30+ influencers, & 10+ colleges to participate in a fun online game show.
• 5. Boosted Realme’s brand awareness via its maiden music IPs featuring 4 college concerts, 2 music videos, and 4 artists, scoring 70K+ attendees & 100M+ views.
• 6. Created Royal Enfield’s 1st student community program, achieving a 400% rise in social mentions by activating 100+ colleges via UGC reaching 1M+ students.

Feb 2019 – Jun 2019 · 4 mos · New Delhi Area, India · On-site

• 1. Generated over 30M+ clicks for Airbnb, Klook, Oyo & Get Your Guide through CPC partnerships resulting in 1Cr+ revenue for the company.
• 2. Curated 20+ creator partnerships for the #PantaloonsTravelDiaries & #ThatsWhyWeAirbnb campaign resulting in 35M+ views on YT + FB videos.
• 3. Established the student creators program scaling to 20+ student creators resulting in 3x increase in content upload on the platform.
• 4. Clocked a 12.5% CTR on a music x travel partnership highlighting sounds of travel with a white labelling integration for Spotify.

Jan 2017 – Feb 2019 · 2 yrs 1 mo · New Delhi, Delhi, India

• Responsible for business development and client acquisition for the company.
• Assisted on affiliate marketing projects with client brands such as Ixigo.com, HappyEasyGo.com to develop knowledge on the PPC, PPS, CPA.
• Created a firm network of 500+ student ambassadors across 250+ colleges in the nation.
• Worked on curating digital partnerships with social media influencers for the dating app happn to leverage their reach to establish the user-base for the app in the initial stages thus reaching out to more than 2m+ captive audiences.
• Proposed an offline model to the Paris HQ of happn with campus reps and offline events across campuses and clubs to establish the brand as a trustworthy dating app amongst its TG.
• Curated 150+ Live shows for India's top EDM artists across 100+ campuses across 30+ cities including Tier-2/3 cities.
• Liased with over 120+ India's top colleges for integrating Live IPs like Sunburn & Vh1 Supersonic thus engaging over 0.5m+ youth audiences.
• Curated and executed digital + ticketing campaigns for client brands like Ixigo.com & Road to Ultra - India respectively.
• Curated and developed the artist relations vertical for various music marketing projects with India's top music artists.
• Curated a specific influencer campaign for client brand Happyeasygo.com engulfing over 1m+ audiences digitally through travel influencers.
• Curated event partnerships with major music/food festivals for client brand Klook.com to bring engagement on the app and drive over 20k+ activations.
• Garnered youth partnerships with major food festivals such as The Grub fest & Horn Ok Please(Asia's largest food fest) to promote them across 50+ colleges in Delhi reaching out to 0.5m+ youth population.

May 2016 – Dec 2016 · 7 mos · Mumbai Area, India · On-site

• Bridging the gap between brands & youth through various ATL/BTL activities.
• Worked with brands such as MTV, Vh1 and Colors Infinity to increase their footprint across the nation by almost 30%.
• Formulated a team of 5 regional managers, 15 city managers and 250+ students ambassadors for smooth positioning of clients across the country.
• Worked on major co-branded projects such as MTV Nescafe Labs and MTV LinkedIn Get a job to drive a superb traction of 40k+ samplings and 0.3m+ applications respectively thus making them a huge success.
• Executed Tinder's first offline event in India by the name of "Tinder Off Campus" to drive unique acquisitions for the app by formulating a purely Tinder app flash entry procedure.

May 2015 – Jul 2015 · 2 mos · Gurgaon, India

• Worked on launching the new product in development S-Cross.
• Responsible for the assembly line inspection for each car being made.
• Responsible for quality assurance of each product and parts.
• Worked with the marketing department to assist them on the launch of the car.
• Assisted on the event design for MSIL S-Cross launch.