Abhilasha Kukreja

Business Development Executive

Delhi, India5 yrs 1 mo experience

Key Highlights

National winner at Tata Steel 'a' thon '22
Summer intern at Intel with PPO
Experience in FMCG and technology sectors

Stackforce AI infers this person is a Marketing and Sales professional with experience in FMCG and technology sectors.

Contact

Skills

Core Skills

Sales ManagementTrade MarketingSalesLead GenerationBrand ManagementDigital MarketingDigital Advertising SalesMarket ResearchStrategy

Other Skills

Microsoft PowerPointAccount ManagementFood and Beverage OperationsNegotiationStakeholder ManagementBusiness-to-Business (B2B)Sales & MarketingLinkedIn Sales NavigatorSalesforce B2B CommerceLusha B2B Lead EnrichmentGoogle AdsGoogle AnalyticsPerformance MarketingSocial Media MarketingSearch Engine Optimization (SEO)

About

I am Abhilasha Kukreja, a NCC cadet, a social worker, a storyteller , a youtuber, & a Mican from 2023 batch. With a robust background in strategic marketing, sales management, and consumer insights, I bring over three years of experience spanning FMCG, technology, and project management. My education at MICA, Ahmedabad, specializing in digital marketing and branding, combined with my practical experience, positions me to contribute meaningfully to company's growth objectives.

Experience

5 yrs 1 mo

Total Experience

1 yr 1 mo

Average Tenure

11 mos

Current Experience

Vodafone idea limited

AGM - Area Sales

Jul 2025 – Present · 11 mos · On-site

Career break

Personal goal pursuit

Oct 2024 – Present · 1 yr 8 mos · Saharanpur, Uttar Pradesh

Consulting projects / Freelancing
Family business
A cloud kitchen

Varun beverages limited

Young sales leader - ASM

Sep 2023 – Aug 2024 · 11 mos · Delhi, India · On-site

Channel & Distributor Management: Managed distributors, 3000+ retail stores, direct & indirect employees streamlining claims, credit, scheme & cost ,
Territory Sales Growth: Reinvented GTM & expanded retail footprint and strengthen HVO, HORECA leading to sales growth
Cross-Functional Leadership: Collaborated with sales, marketing, supply chain, finance team to drive seamless execution of strategies
BTL Activations & In-Store Branding: Led major event & managing stores activations to enhance brand recall & increased footfall
Cross-Functional Leadership: Collaborated with sales, marketing, supply chain, finance team to drive seamless execution of strategies
GTM strategy : Developed regional GTM strategy optimizing product placement, place, pricing & promotions to maximize market share

Microsoft PowerPointTrade MarketingSales ManagementAccount ManagementFood and Beverage OperationsNegotiation+1

Intel corporation

Sales And Marketing Intern

Apr 2022 – Jun 2022 · 2 mos · Bengaluru, Karnataka, India · On-site

Generated 100+ leads (15+ PSU, 30+ GSI/SI, and 50+ ODM/OEM partners) for B2B sales in IoT Indian transportation market
Interviewed 10+ directors & converted 2 new partners after building ecosystem, new use cases, solutions & product enhancements
Identified market gaps by working closely with account manager, product team & marketing team & clients to influence development of new products and build marketing strategy
Led the conceptualization & execution of partner roadmap or GTM strategy for 100+ players & gained Pre placement Offer (PPO)

SalesBusiness-to-Business (B2B)Microsoft PowerPointSales & MarketingLead GenerationLinkedIn Sales Navigator+2

Unilever

Research and insight intern

Feb 2022 – Apr 2022 · 2 mos

Created a manual model to rank elements & improvise AI meta tool, Ideaswipe by analyzing performance matrices and it's impact on branding

Xample - marquee connect

Brand Management Intern

Dec 2021 – Mar 2022 · 3 mos · Remote

Curated 8 case study, conducted 5 workshops, connected with 200+ prospects & onboarded 100+ Institutes for Prep-Pro sales
Conceptualized the X-Plore Podcast series & led the central theme selection, virtual assets & vendor/ speaker management
Increased X-Ample’s Instagram handle search appearances by 1070%, from 1000 to 11,700 accounts & customer base by 120%

Brand Management

Youtube

Content creator

Dec 2019 – Oct 2020 · 10 mos

Poets of Uttar pradesh
Youtube channel got monetized with 200K+ views, 2.5K+ subs & 5.7K hrs watch time

Google AdsDigital Advertising Sales

Elites grid

Marketing Strategist

Sep 2019 – Apr 2021 · 1 yr 7 mos · Delhi, India

Co-strategized media, branding & marketing collaterals to improvise user acquisition, build consumer engagement & referral program
Optimized digital marketing campaigns by using A/B testing, analyzed conversions tracking by pixel & developed growth strategy
Increment: Facebook reach 25K to 80K, YouTube subs 21K to 43K, Views 1 million to 3 million, Sales- 1.5K to 4K , CPC 5 to 2
Conducted 200+ interviews & analyzed 500+ feedback to map need gaps & develop 4 new courses as per product expansion plan

SalesGoogle AdsGoogle AnalyticsPerformance MarketingSocial Media MarketingSearch Engine Optimization (SEO)+8

Ibm

Business associate - Market research

Aug 2018 – Jul 2019 · 11 mos · Gurgaon, Haryana, India

Analyzed 20K+ sales transactions of Brazil consumer electronics, developed insights & reports
Suggested project improvement idea through automation which was implemented by IT team and reduced workload
Recognized in IBMer appreciation program : Listen to need, envision for future for giving innovative ideas to increase efficiency

StrategyPresentationsMarket Research