Sep 2023 – Present · 2 yrs 9 mos · Gurugram, Haryana, India

• As the Chief Wizard at Ottno.tech, I am always "On To The Next One" and never stop learning & experimenting more & more about the immersive tech space.
• Built a social XR content studio catering to 10+ high-value clients; Snapchat, Meta, and global media
• agencies building ~30 experiential campaigns
• Activated 5,000+ marketers through workshops, demos, and experiential campaigns at marquee events
• (Goafest ’24, Meta Gaming Summit, BCG Msphere).
• Mentored 500+ developers and creators across Meta and Snapchat communities, strengthening long-term platform adoption and content ecosystems.
• Meta India and Snapchat India AR Partners

Jan 2023 – Sep 2023 · 8 mos

• Developed strategic programs to build and sustain long-term partnerships with AR/VR/MR developers, driving impactful experiences and monetization opportunities.
• Consulted developers on industry use-cases to create relevant and fruitful experiences, fostering innovation and growth in the AR/VR/MR space.

Jan 2020 – Jan 2023 · 3 yrs

• Brand Partnerships
• Led tentpole partnerships for Meta Augmented Reality products with T20 world cup’22 and
• Meta x Comic Con’22
• Launched ~100 AR led marketing campaigns by facilitating collaborations amongst
• brand managers and creative tech studios leading to a significant
• favorability uplift towards AR
• New Product Adoption
• Facilitated research and pilot of IG AR Ads and built a pipeline for monetisation in the region
• Drove AR adoption in Reels amongst Instagram creators through curated programs and product interventions which led to AR enabling 35% of reels production in India
• Capacity Building and brand evangelism through Community interventions
• Orchestrated scaled skilling programs through long-term partnership with CBSE to train 10M students and 1M teachers by the ‘25
• Worked with execution partners in the ecosystem to add ~70K developers to the AR suite with programs like School of Innovation, LeARn and School of AR

Dec 2017 – Dec 2018 · 1 yr · Hyderabad Area, India

• Mitigated real-time risks on Facebook, Instagram and Whatsapp. Handled Hi-Pri escalations with 100% accuracy
• Owned government partner relationships through to resolution
• India POC for EU Hate Speech Test 2018. Collectively assessed 92% of the cases under 24hrs
• Gathered and analyzed relevant data and escalation trends to develop improvements and ascertain channel health
• Delivered projects involving quantitative analysis and industry research such as Transparency Report H1, 2018
• Revamped the capacity planning model for the team that reduced contingency to 10% & improved team synergy by 30%

Mar 2017 – Nov 2017 · 8 mos · Gurgaon, India

• Drive execution of strategic verification and identity-related initiatives
• develop full-scale project plans and associated communications plan; effectively manage change by influencing and communicating with key cross-functional stakeholders
• Develop and deliver progress reports, proposals, requirements documentation, and presentations to various cross-functional stakeholders
• Quantify expected operational gains and effectively prioritize proposals

May 2016 – Feb 2017 · 9 mos · Gurgaon, India

• Handling major markets in West and South region of India. Managing the customer experience queries, improving the listing quality & maintaining positive sentiment for the brand in the regions via meetups thus creating brand evangelists
• Identify, drive & optimize the current community operations methods to maximize the impact and drive the most out of the hosts
• Driving UGC (videos & brand stories) for the online forum & other digital platforms via contests & meetups
• Increasing user traction & conversation on the Airbnb Community Center (online forum)
• Digging insights useful for the product & marketing team through primary research methods
• Cross-functional collaborations with the marketing team to create functional videos for the Indian market
• Led the biggest Airbnb host event we had in India, India Host Day 2016 in Mumbai
• On-boarded members of SEWA (Self Employed Women's Association), India as a part of a public policy project. Led sensitization workshops for them. Supported in marketing activities for SEWA by collecting and curating content in the form of host stories. A piece written got published in the Airbnb World Women' Report 2017.

Aug 2015 – Apr 2016 · 8 mos · Gurgaon, India

• Making TV, Radio and Print media plans for Skin Care and Home Care brands for Dabur India
• Ltd using BARC, RAM & IRS
• Evaluating Television properties for sponsorships for the brands
• Doing competition studies to propose strategies to maximize the SOV of our clients for new product launches such as Fem Diamond Bleach & Oxy Cream Bleach

Jan 2015 – Jul 2015 · 6 mos · Mumbai

• Helping Broadcast clients in fine-tuning their programming, scheduling, marketing, distribution strategies
• Reading and analyzing TV audience behavior through TAM data

Nov 2014 – Feb 2015 · 3 mos · Mumbai Area, India

• • Conducted focus group interviews among various SEC groups and collected & analyzed quantitative data via preparing a detailed questionnaire

Jun 2014 – Dec 2014 · 6 mos

• Using Explic8, a digital listening tool, we set up a tracker for Indian Oil Corporation Ltd. to track the digital mentions for the brand.
• Prepared an Online Reputation Management Strategy which facilitated a decrease of 30% in the negative mentions for the brand. Various social media properties were created and a content strategy was devised to make the brand go digital.

Apr 2014 – Jun 2014 · 2 mos

• Social media operations for Parachute Advansed and Bio-Oil- This involved integrating the launch of Bio-Oil with the digital media. Understanding how the target audiences behaved online was also a part of my project.Accordingly, I proposed and implemented content strategy for the two brands
• Designed Social media pitch presentations for CityMax Ltd and LetsCorp and created Social Big Ideas for the brands
• Conducted competitive analysis for Park Avenue

Dec 2013 – Apr 2014 · 4 mos · Mumbai

• Product Development- With the help of various client interactions, designed customized travel packages for them
• Corporate Branding- Promoting unsungINDIA at various corporate offices such as Sony Entertainment Ltd. was a part of the project. This required ideating and implementing creative promotional activities
• Developed and implemented a content strategy on social media platforms