Dayananda S

Operations Associate

Bengaluru, Karnataka, India10 yrs 6 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

4x Salesforce Marketing Cloud Certified professional.
Expert in unifying customer data for personalized experiences.
Proven track record in leading successful marketing automation projects.

Stackforce AI infers this person is a MarTech expert with strong capabilities in customer data platforms and marketing automation.

Contact

Skills

Core Skills

Salesforce Marketing CloudCustomer Data PlatformsAdobe Marketing CloudOracle ResponsysEmail Marketing

Other Skills

Cx unityPython (Programming Language)Data ManagementSQLAnalytical SkillsAdobe PhotoshopAlgorithmsResponsysAutomation ProgramsProblem SolvingReact jsProgrammingReasoning SkillsMathematicsEnterprise Solution Design

About

Driving end-to-end platform implementations, campaign automation, and data integrations across Salesforce Marketing Cloud (SFMC), Oracle Responsys, Eloqua, and Adobe. 4x Salesforce Marketing Cloud Certified | 2x Oracle Responsys Certified Strong expertise in Customer Data Platforms (CDPs) like Salesforce Data Cloud, Oracle CX Unity, and BlueConic— helping organizations unify customer data and deliver personalization at scale. Technically hands-on with React.js, JavaScript, Python, SSJS, HTML5, CSS3, API’s and SQL, enabling custom development, advanced automation, and impactful reporting solutions. I thrive on simplifying complex ecosystems, driving seamless migrations, and creating smarter, data-driven customer experiences.

Experience

10 yrs 6 mos

Total Experience

2 yrs 7 mos

Average Tenure

4 yrs 8 mos

Current Experience

Accenture in india

2 roles

Oracle CX | Salesforce Cloud | CDP | Associate Manager

Promoted

Sep 2025 – Present · 8 mos · Bengaluru, Karnataka, India · Hybrid

Oracle CX | salesforce marketing cloud | CDP | Team Lead

Sep 2021 – Sep 2025 · 4 yrs · Bengaluru, Karnataka, India · Hybrid

✓ I am currently leading a project focused on Salesforce Marketing Cloud (SFMC) and Customer Data Platforms (CDP). In
this role, I am responsible for developing innovative solutions, strategic planning, and maintaining clear
communication with stakeholders to understand their requirements, all while effectively managing the team to ensure
successful project execution.
✓ I designed schema and manages data systems, sets policies for how data is stored in marketing and CDP platforms, and
accessed, coordinates various data sources.
✓ I worked on research, planning and design of complete marketing system and automation as per the client
requirements on Oracle Responsys/SFMC.
✓ Gathers data, Analyzing and produces conclusions based upon what I found and push the segments into different
sources through custom/OOTB integration/SFTP.
✓ Built Request for proposal (RFP) documents.
✓ Created complex cloud pages utilizing AMPScript and Server-Side JavaScript (SSJS) to enhance functionality and user
experience.
✓ Worked on Building standard email templates using HTML/CSS.
✓ Worked on integrations/implementations/Setting up SMS, PUSH, and In-App in Responsys.
✓ Created complex segments/Views using SQL Query for campaign analysis or deployment.
✓ Conducted training and upskilling sessions on Responsys, SFMC and CDP.