Jul 2024 – Feb 2025 · 7 mos · Bengaluru · On-site

• Achieved 4× revenue growth in 5 months by expanding the Toys & Sports category from 500 to 4,500 SKUs.
• Onboarded 200+ vendors in just 2 months by developing and implementing a streamlined seller identification and onboarding process.
• Enhanced product discoverability by creating the category store and defining the category tree structure in collaboration with product teams.
• Improved customer experience by coordinating with the planning team to implement category-specific return and replacement policies.
• Strengthened brand portfolio by launching leading names including Decathlon, FirstCry, Hasbro, Yonex, and Li-Ning, boosting category visibility and sales.

Jul 2023 – Jul 2024 · 1 yr · Bengaluru, Karnataka, India · On-site

• Developed Annual Operating Plans (AOPs) for Amazon, Flipkart, Blinkit, and Zepto, with a strong focus on new product launches and margin improvement.
• Negotiated and closed Joint Business Plans (JBPs) with all key accounts, achieving 60% revenue growth on Flipkart vs. last year, while aligning on performance marketing and visibility strategies.
• Collaborated with Amazon and Flipkart to design and execute short- and long-term sales strategies for low ASP products in a high cost-of-doing-business environment, contributing 30% of total e-commerce revenue.
• Planned and launched 25 new products during Big Billion Days and Amazon Great Indian Festival, capitalizing on festive demand for Diwali sales.
• Built and strengthened strategic partnerships with leading platforms to increase Eveready’s category share and market presence across all e-commerce channels.
• Managed performance marketing budgets, improving ROAS and ACOS by 9% and increasing share of voice in the battery and flashlight categories by 40% on Amazon and Flipkart.
• Created and deployed a comprehensive MIS dashboard to track account-wise POs, fulfillment rates, and stock availability, enabling faster and more informed decision-making.

Feb 2022 – Jul 2023 · 1 yr 5 mos · Bengaluru, Karnataka, India · On-site

• · Handling INR 145 Crore portfolio across Baby Care and Toys category for Flipkart Private Label brand and licensed brands like ToysRUs, & BabiesRUs.
• · Successfully executed Big Billion Day Sale 2022 with a 22% YOY growth for Private Label (v/s 8% growth for the category).
• · Improved the consumer journey for PL brands; improved brand discovery & recall leading to a conversion increase of 200 bps.
• · Led the NPD team through the launch process, including sourcing, quality check, legal & compliance as well as logistics.
• · Ideated and executed a loyalty programme for market place sellers; Increasing In stock percentage from 56% to 87% in 3 months
• · Responsible for on-platform retention marketing charter for PL brands – improved repeat purchases by 8%.

Mar 2021 – Feb 2022 · 11 mos · Bengaluru, Karnataka, India · On-site

• · Identify business opportunities and create partnerships to maximize revenue growth and customer shopping experience on brand eCommerce websites.
• · Handle all marketing initiatives create & manage yearly budgets for Social media and Market place.
• · Setting up SOP’s for e-commerce operations for marketplaces and brand own e-Store.
• · Manage Catalog and seller portal operations across various marketplaces like Amazon, Flipkart, Big basket and Myntra.
• · Closure of Joint business Plan with Amazon, Big basket & Flipkart for exponential growth.
• · Inventory forecasting to ensure availability of stock in all region and platforms.
• · Tactical negotiation with marketplace for higher visibility and exclusive launch.

Aug 2018 – Dec 2018 · 4 mos · Bengaluru Area, India

• Market Research and Analysis for IoT in automobile and emerging players.
• Competitor Intelligence for the Body and Security product line.
• Analysis of potential competitors business in the market

Feb 2018 – Feb 2021 · 3 yrs · Chennai, Tamil Nadu, India

• LiveRight is one of India’s leading Ayurveda brands with a presence of over 50 Stores and 30+ online platforms including Amazon, Flipkart, Nykaa, etc. LiveRight has leveraged the power of the digital era to take Ayurveda to the fingertips of consumers across India.
• Roles & Responsibilities -
• Product Ownership: Leading end-to-end product conceptualization, product development, designing, positioning, and go-to-market strategy framework for the OTC category.
• Market Research: Conducting deep-dive analysis on consumer trends, customer interviews, competitor analysis, and study market requirements to evaluate possibilities for product development and innovation.
• User Growth: Built user journeys for shop now page, improvised on user designs, recommendation, and payment gateway integration for seamless purchasing experience on Website and M.website.
• Marketing: Developed marketing strategies and managed marketing plan across digital platform, implanted new marketing to maximize brand reach.
• Process Optimization: Developed end-to-end sales process for Ecommerce business from order creation to customer feedback.
• Engaging stakeholders in leadership, sales, content creator and support, and coordinate across teams to maintain product strategy in alignment for long-term sustainability.
• Achievements -
• Successfully launched 7 new OTC products across offline and online market.
• Handling portfolio of health and beauty category, under which successfully handling 20 Product portfolio.
• Achieved 100% ROI in E-commerce marketing campaigns and month-on-month growth of 30-40%.
• Detailed SOP for an end-to-end sales process to helped to reduce delivery time by 24 hours.
• Reduced in bounce rate by 40% and boosted revenue by 15% by improved user journey flow on shop now page.

Oct 2017 – Jan 2018 · 3 mos · Bangalore Urban, Karnataka, India

Jun 2014 – Jun 2014 · 0 mo · Kanpur Area, India

• Shiksha Sopan is a non-governmental organization (NGO) founded by India famous physicist Dr. H. C. Verma and managed by IIT Kanpur with a purpose of imparting a value-based education to economically weaker section of the society.
• Organisation and management of summer camp.
• Fund raise program through participating events.
• Parents and student counseling.