Jul 2023 – Jan 2025 · 1 yr 6 mos · Bangalore Urban, Karnataka, India · On-site

•  Built and scaled Women Kurtis category (~INR 4200+ Cr. annual NMV, 16% to platform), from strategic roadmap design to execution - driving a 20+ member team across supply, pricing and demand levers.
•  Designed and executed data backed assortment, pricing and discovery interventions, scaling the category 27% YoY and bridging demand-supply gaps across multiple customer cohorts.
•  Conceptualized and launched strategic programs (Loyalty, Gold, Monthly Sale and VSKU Pricing) transforming user engagement (+57%), retention (+41%) and SKU level conversion (+28%)
•  Co-built pricing algorithms and recommendation models with Product and Data Science, driving supplier engagement (+32%) and customer conversion (+18%).
•  Defined and drove A/B experiments across merchandizing and discovery, boosting CTR (+12%), CVR (+5%) and reducing Bounce Rate (−15%).
•  Led revenue forecasting and monthly business reviews under AOP presenting RCAs on variance and strategic growth plan to C-Level leadership.
•  Conducted competition benchmarking on pricing, cost of doing business, and category share to guide NMV and margin decisions.
•  Institutionalized real-time SQL dashboards, enabling faster data-based decisions on selection, pricing, discovery, retention and user behaviour.

Apr 2022 – Jun 2023 · 1 yr 2 mos · Bangalore Urban, Karnataka, India · On-site

• Led SKAMs and KAMs to deliver key category KRs, streamline seller support, and ensure operational excellence.
• Drove OKRs to source high-ASP, trends, low-ASP products by addressing low converting searches to boost conversions.
• Managed sale events and landing pages to drive discounting, boost seller participation, and improve UX.
• Built SQL dashboards on Metabase for real-time health metrics tracking and faster decision-making.

Oct 2020 – Dec 2021 · 1 yr 2 mos · Delhi, India

• Led multiple teams in Delhi and Tier-2 markets for launches and standardization across North to increase market share of Urban Company in service gig industry.
• Responsible for both, Partner and User acquisition, retention to drive growth and maximise ROI.
• Led and streamlined subscription projects to increase partner traction and availability.
• Drive data based decisions on quality metrices and customer experience to drive profitable growth.

Nov 2018 – Sep 2020 · 1 yr 10 mos · Uttarakhand, India

• Responsible for growth reports & analysis across Uttarakhand & Uttar Pradesh to increase market share of Zomato in North India.
• Reduced delivery cost in the region by up to 36% by optimizing the components of the pay-out while increasing the demand in co-ordination
• with salesteam, thus keeping earnings stable for the fleet.
• Led 12% MoM order growth via data analysis basis food combos, BOGOs, occasions etc and while laying out target approach for Sales Team.
• Read early signs of customer behavior shift basis seasonality, peak days/hours in a day to help Business team drive a roadmap for growth.
• Led the implementation and optimization of BTL planning, resulting in improved budget allocation by 7% and achievement of volume and
• market share targets.