May 2023 – May 2024 · 1 yr · Maharashtra

Jun 2021 – May 2023 · 1 yr 11 mos · Jakarta, Indonesia · On-site

• Ula is a Series B (140mil+ USD) Indonesian B2B ecommerce startup. Leading the Fintech organization at Ula towards below KPIs:
• PnL owner for Ula’s Fintech and Marketplace division
• Scale the BNPL / Pay Later product GTV by XX and transacting users by XX
• Setup up internal capabilities (team, customer onboarding, risk policies, collections, product roadmap) to grow BNPL product offering

Apr 2020 – Jun 2021 · 1 yr 2 mos · Jakarta, Indonesia · On-site

• Gojek is Indonesia's biggest Super App and acquired MokaPOS in April 2020. Leading the Offline Merchant payments (e-money and cards) to manage below functional goals:
• Go-to-market strategy for expanding penetration of payment solutions by collaborating with sales and marketing functions and growing weekly and monthly transacting merchants and gross transaction value.
• Monitor and support merchant lifecycle - onboarding, deployment, transacting and monitor device deployments
• In collaboration with Tada, Gojek, Moka & Qraved, launched SupportLocalBrands.id to promote and sell gift vouchers of 300+ local Indonesian brands.

Feb 2019 – Mar 2020 · 1 yr 1 mo · Greater Jakarta Area, Indonesia · On-site

• MokaPOS is Indonesian market leader providing Cloud based Point of Sale (POS), a B2B SAAS solution that empowers small and medium-sized businesses to sell and grow. Leading the payments organization at Moka to deliver below functional goals:
• Go-to-market strategy to grow Merchant base with Gross Transaction value increase of 25X and MAUs increase of 8X
• Payment Operations (Customer onboarding, terminal deployment, account management, customer service) to onboard 3000+ merchants per month across 8 e-wallets
• Field operations to deploy and train 1000+ outlets per month
• Customer experience to provide support to merchants

Mar 2017 – Dec 2018 · 1 yr 9 mos · Mumbai Area, India

• FlexiLoans.com is a digital B2B lending company that provides hassle free unsecured working capital loans to small and medium enterprises. Led Product and Marketing organization to create and scale the Direct to Merchant business with below activities:
• PnL owner for Direct business and scaled business to contribute to 30% of loans disbursed
• Customer Journey - Improved Traffic to Lead conversions by 50% by optimizing customer onboarding
• journeys
• Digitizing Credit Model - Achieved auto rejection of upto 70% of leads during the onboarding stage using credit models
• Operations Contact Center - Improved call center attempt and connect ratio by 4X by introducing predictive calling capability and optimizing operations and contact center efficiency
• Leading all marketing activities across - Google, Facebook, Affiliates, Social Media, SEO to increase top of the funnel.

Jan 2017 – Mar 2017 · 2 mos · Mumbai, Maharashtra, India

• Conducted a geospatial study of patients coming to Tata Memorial Hospital along with Swasth India. The objective of the study was to analyze distance travelled by patients to come to Tata Memorial Hospital Mumbai for cancer treatment. The output of the study was published in Lancet

Jun 2016 – Dec 2016 · 6 mos · Mumbai

• Built a Digital Radio Platform with Spoken Audio content - audio programs covering news, finance, entertainment, technology, humour, short stories etc.
• Led the product strategy for the MVP. Brought together a team of 6 people with various skillsets required to deliver the app
• 500mins+ content recorded and live on the platform
• Managed to engage with an active install base of 500+ users via regular interviews/user research sessions

Sep 2013 – Jun 2016 · 2 yrs 9 mos · Mumbai Area, India

• Housing.com is a real estate portal with focus on providing verified information about properties. Lead the operations team of 1500+ people across 50 cities to execute below functional goals:
• Setup a organization structure to manage 1000 Field Support teams and expanded operations from 10 to 50 cities
• Acquired 30k+ real estate agents to list and promote their real estate properties
• Grew data collection from 800 to 9000 listings per day and reduced cost of acquisition by 80%.
• Designed innovative sales incentive models to improve team efficiency by 3X.
• Automated 90% of quality check processes using data analytics, advanced image algorithms
• Led innovation strategy for content enhancement - 360 degree images, Aerial photography, VR
• Led acquisition of Indian Real Estate Forum (IREF) and HomeBuy 360 to add alternate data sources

Apr 2011 – Sep 2013 · 2 yrs 5 mos · Mumbai Area, India

• FutureBazaar.com is the digital commerce arm of Future Group. FutureBazaar.com was one of the first retailers to go online in 2005.
• Managed a team of 10 people to drive the digital and offline marketing strategy of futurebazaar.com across channels - SEO, SEM, Social Media and Offline via Future Group stores.
• Grew the affiliate marketing division by sign up 700+ affiliates and contributing double digit % of revenue
• PnL owner for the Sellers marketplace and Grocery Shopping business units

Nov 2008 – Apr 2011 · 2 yrs 5 mos · Mumbai Area, India

Oct 2007 – Oct 2008 · 1 yr · Mumbai Area, India

Aug 2006 – Sep 2007 · 1 yr 1 mo · Mumbai Area, India

May 2005 – Dec 2005 · 7 mos · Mumbai Area, India

Aug 2003 – May 2005 · 1 yr 9 mos · Mumbai Area, India