Feb 2023 – Sep 2025 · 2 yrs 7 mos · San Francisco Bay Area · Hybrid

• Joined Google’s consumer growth team to drive freemium-to-paid conversions across Google One and YouTube Premium. Led multi-country onboarding experiments that simplified subscription journeys, improving activation by 14% in India, SEA and LATAM. Designed lifecycle communication loops between Gmail, Play Store, and Pixel devices, boosting bundled conversions for Pixel 8 launch in 2023. Partnered with product and UX teams to implement behavioural nudges within Android settings that drove 11% incremental engagement. Built the Acquisition Efficiency Dashboard (AED) used by global growth pods to forecast CAC and retention across 12 markets. Piloted Gen AI–powered campaign testing for YouTube Premium (Q1 2025), reducing creative iteration time by 60%. Spearheaded collaboration between Growth and Trust & Safety teams to align acquisition messaging with privacy and transparency frameworks.

Jan 2021 – Jan 2022 · 1 yr · Florence, Tuscany, Italy

• Transitioned into a cross-functional HR leadership role during Gucci’s post-pandemic retail reopening across Asia. Led hiring and retention strategy for luxury retail and digital teams across 6 key markets: Singapore, Malaysia, Hong Kong, Thailand, Indonesia and Vietnam. Built the framework for the Gucci Luxury Retail Academy, a new onboarding and culture immersion program for store managers. Partnered with global HR to align incentives and career pathways for digital-first roles created during Gucci’s e-commerce expansion.

Apr 2019 – Dec 2020 · 1 yr 8 mos · Florence, Tuscany, Italy

• Oversaw digital growth and omni-channel marketing for Gucci’s APAC e-commerce platforms. Drove the regional rollout of Gucci DIY and AR Try-On campaigns, in collaboration with Snapchat and Tencent. Expanded Gucci’s CRM engagement loops, creating personalised journeys for top-tier clients that lifted repeat purchases by ~20%. Collaborated with global and local creative teams to translate brand storytelling into measurable growth. Learnt that in luxury, scale follows trust, not the other way around.

Aug 2017 – Mar 2019 · 1 yr 7 mos · Florence, Tuscany, Italy

• Joined Gucci during its digital transformation phase under Kering Group, focusing on APAC’s emerging online markets. Helped launch Gucci.com in Singapore and Malaysia, enabling localised payment options and faster fulfilment. Drove the brand’s first WeChat Mini-Program integration for customer engagement and product drops. Partnered with global analytics to measure digital adoption in markets where Gucci had limited retail presence. Contributed to 17% YoY online revenue growth across Southeast Asia, leading to promotion into a regional growth role.

Apr 2019 – Jan 2023 · 3 yrs 9 mos · California, United States · Hybrid

• Joined Meta’s global growth org to scale Instagram Reels and WhatsApp Business App adoption across emerging markets. Led acquisition and onboarding strategy for WhatsApp Business, helping expand its SME user base beyond 200M. Drove creator seeding and content discovery experiments for Instagram Reels, focusing on retention in India and LATAM. Partnered with data science and Creative X to build a cross-app creative intelligence system that improved campaign efficiency by ~20%. Managed $25M+ annual paid media budget across Meta Ads, Google UAC and TikTok ensuring post-iOS14 stability through agile testing. Represented the growth org in APAC strategy reviews, collaborating with policy, product and partnerships teams.

Jul 2014 – May 2015 · 10 mos · San Francisco, California, United States · On-site

• Moved into a Growth Strategy Manager role, where I led experimentation for customer retention and acquisition within the retail banking portfolio. Designed the framework that later fed into Wells Fargo’s Customer Value Index (CVI) adopted across multiple business units. Those 5 years taught me the fundamentals of compounding growth: patience, pattern recognition and empathy for user behaviour.

Jan 2013 – Jul 2014 · 1 yr 6 mos · San Francisco, California, United States · On-site

• Promoted to Senior Analyst (2012) after leading insights for the Wells Fargo Rewards relaunch campaign, which drove a 20% lift in card activations.

May 2010 – Dec 2012 · 2 yrs 7 mos · San Francisco, California, United States · On-site

• Began as a Marketing Analyst on the Digital Banking adoption team, building dashboards that tracked app usage during the shift from branch to mobile.