Masooma Fatima — Business Development Executive

I’m a growth-driven professional with experience at two of India’s leading consumer-tech platforms — Zomato and Swiggy — where I’ve worked at the intersection of product, marketing, and data to drive measurable impact. Currently at Swiggy, I contribute to user and merchant growth of Premium Brands by launching data-backed experiments, optimizing funnels, and working across cross-functional teams to accelerate acquisition, engagement, and retention. At Zomato, I developed a strong foundation in hyperlocal dynamics, consumer behavior, and operational excellence in a fast-paced, high-growth environment. 🔍 I specialize in: * Growth Strategy & Execution * User Acquisition & Retention * Performance & CRM Marketing * Data Analysis & Funnel Optimization * Merchant Onboarding & Engagement I’m passionate about solving real-world problems at scale, testing ideas rapidly, and turning insights into action. I thrive in environments where curiosity meets execution. Let’s connect — especially if you’re building in the consumer-tech space or have ideas around growth, marketplaces, or local commerce.

Stackforce AI infers this person is a B2C Consumer Tech professional with expertise in growth strategies and data-driven marketing.

Location: Prayagraj, Uttar Pradesh, India

Experience: 11 mos