Oct 2020 – Oct 2021 · 1 yr · Kolkata, West Bengal, India · On-site

• Identifying New Business Opportunities: Researching and identifying potential clients, markets, and business opportunities to expand the company's customer base and revenue streams.
• Building and Maintaining Client Relationships: Establishing and nurturing relationships with key clients, understanding their needs, and providing solutions to meet those needs, ensuring high levels of customer satisfaction.
• Developing Growth Strategies: Creating and implementing strategic plans to drive business growth, including market expansion, new product/service development, and entry into new market segments.
• Market Research and Analysis: Conduct market research and analysis to identify market trends, competitor activities, and customer preferences, using this information to refine business strategies and offerings.
• Proposal and Pitch Development: Preparing and delivering compelling business proposals and presentations to prospective clients, effectively communicating the value proposition of the company's products or services.
• Negotiation and Closing Deals: Negotiating contract terms and conditions with clients, closing sales agreements, and ensuring that all parties adhere to the terms of the agreement.
• Collaboration with Internal Teams: Working closely with internal teams such as marketing, product development, and operations to align business development efforts with overall company objectives and capabilities.
• Sales Forecasting and Reporting: Forecasting sales targets and tracking performance against targets, preparing regular reports on business development activities, sales pipeline, and achievements.
• Stakeholder Management: Engaging with various stakeholders including clients, partners, and internal teams to ensure the smooth execution of business development initiatives and projects.

May 2020 – Apr 2022 · 1 yr 11 mos · India · Remote

• Personalized Career Plans: Tailored advice based on your skills, interests, and goals.
• Expert Guidance: Work with certified career coaches with years of experience.
• Resume & Cover Letter Assistance: Craft compelling documents that stand out.
• Interview Coaching: Gain confidence and learn techniques to impress potential employers.
• Career Transition Support: Smoothly navigate career changes with professional advice.
• Skills Assessment: Identify your strengths and areas for improvement.

Aug 2019 – Sep 2020 · 1 yr 1 mo · Mumbai, Maharashtra, India · Remote

• Developed and executed B2B and B2C sales strategies to expand CoinDCX’s customer base, contributing to a 40% increase in new user sign-ups on the platform.
• Established strong relationships with institutional investors and retail clients, focusing on driving cryptocurrency adoption and promoting CoinDCX products like CoinDCX Pro and Staking.
• Led negotiations with high-value clients to increase platform liquidity and trading volume by 25% within 12 months.
• Coordinated with the product and marketing teams to roll out tailored sales campaigns, boosting CoinDCX’s market penetration across different regions in India.
• Mentored a team of junior sales associates, fostering a collaborative environment aimed at achieving quarterly sales goals.

Jul 2019 – Present · 6 yrs 11 mos · Kolkata, West Bengal, India · On-site

• As the Founder & CEO of FliqaIndia, I lead one of India’s fastest-growing creative platforms, offering end-to-end visual storytelling solutions—from photography and cinematography to design and branding. I founded FliqaIndia with a vision to empower creators and help people celebrate their stories through powerful visual content.
• My role spans across business strategy, creative direction, operations, and team leadership, driving growth across wedding, corporate, and digital content sectors.
• Key Responsibilities:
• Developed and scaled the company from idea to execution across 100+ cities in India.
• Built a network of 1000+ creative professionals including photographers, cinematographers, editors, and designers.
• Managed a team delivering 5000+ successful projects, including weddings, brand shoots, and corporate campaigns.
• Designed strategic partnerships and service delivery models to optimize client satisfaction.
• Led branding, digital marketing, and social media growth initiatives, establishing a strong digital presence.
• Oversaw product and service innovations, workflow automation, and tech integrations to streamline operations.
• Key Achievements:
• Bootstrapped FliqaIndia into a 7-figure creative business with sustainable growth.
• Successfully executed campaigns for brands, influencers, and high-end wedding clients.
• Built a creator-first ecosystem to empower freelancers and elevate the standard of visual storytelling in India.
• Recognized for excellence in creative services by clients and collaborators across the country.

Jan 2019 – Oct 2019 · 9 mos · Ranchi, Jharkhand, India · On-site

• Customer Service: Interacting with customers in a friendly and professional manner, addressing their inquiries, and providing assistance in product selection.
• Sales Generation: Actively engaging customers to drive sales, upselling and cross-selling products, and meeting or exceeding sales targets.
• Product Knowledge: Developing a deep understanding of the products or services offered, including features, benefits, and usage, to effectively communicate with customers.
• Stock Management: Monitoring and replenishing stock levels on the shop floor, ensuring products are adequately displayed, and maintaining a tidy and organized sales environment.
• Transaction Processing: Processing sales transactions accurately and efficiently using the point-of-sale (POS) system, handling cash, credit card payments, and issuing receipts.
• Promotions and Marketing: Assisting in implementing sales promotions, marketing campaigns, and visual merchandising to attract customers and enhance the shopping experience.
• Team Collaboration: Collaborating with colleagues and management to achieve store targets, sharing product knowledge, and contributing to a positive team environment.
• Compliance: Adhering to company policies and procedures, including security measures, cash handling protocols, and health and safety regulations.
• Feedback and Improvement: Seeking feedback from customers and management to continuously improve sales techniques, product offerings, and overall customer satisfaction.
• Administrative Tasks: Performing various administrative tasks such as maintaining sales records, preparing reports, and participating in inventory counts as required.

Jul 2018 – Jan 2019 · 6 mos · Kolkata, West Bengal, India · On-site

• Solving client issues

Jun 2018 – Aug 2018 · 2 mos · Asansol, West Bengal, India · On-site

• Technical Analysis like Recover Data, Receiver & Sender Process, Hardware Analysis & Maintenance

Feb 2018 – Aug 2018 · 6 mos · Kolkata, West Bengal, India · On-site

• Photography:
• Planning and executing photoshoots, including setting up equipment, selecting locations, and arranging props or subjects.
• Capturing high-quality images using various photography techniques such as lighting, composition, and framing.
• Editing and retouching photos to enhance their quality, applying color correction, cropping, and other adjustments as needed.
• Managing and organizing digital assets, including maintaining an organized library of images for easy access and retrieval.
• Videography (if applicable):
• Planning and shooting video content, including capturing footage, setting up audio equipment, and directing talent or subjects.
• Editing video footage to create compelling visual stories, applying effects, transitions, and sound design to enhance the final product.
• Producing and delivering high-quality video content for various platforms such as social media, websites, or presentations.
• Client Interaction:
• Collaborating with clients to understand their photography and editing needs, providing creative input, and ensuring client satisfaction with the final deliverables.
• Communicating effectively with clients to manage expectations, provide updates on project progress, and address any concerns or feedback.
• Technical Skills:
• Proficiency in using professional photography equipment, including cameras, lenses, lighting, and accessories.
• Expertise in photo editing software such as Adobe Photoshop, Lightroom, or other industry-standard tools for post-processing and retouching.
• Creativity and Innovation:
• Demonstrating creativity and innovation in capturing and editing images, and exploring new techniques, styles, and trends to produce unique and compelling visual content.
• Staying updated on industry trends and best practices in photography and editing to maintain a competitive edge and deliver high-quality work.

Jan 2018 – Jun 2018 · 5 mos · Bengaluru, Karnataka, India · On-site

• Recruitment and Staffing: Managing the recruitment process, including job postings, screening resumes, conducting interviews, and making hiring decisions. Developing and implementing effective sourcing strategies to attract top talent.
• Employee Onboarding and Offboarding: Facilitating the onboarding process for new hires, including orientation, training, and provision of necessary resources. Managing the offboarding process for departing employees, conducting exit interviews, and ensuring smooth transitions.
• Employee Relations: Handling employee relations matters, including conflict resolution, disciplinary actions, and grievance procedures. Promoting a positive work environment and addressing employee concerns in a fair and timely manner.
• Performance Management: Developing and implementing performance management processes, including goal setting, performance reviews, and feedback mechanisms. Providing coaching and support to managers and employees to improve performance.
• Training and Development: Identifying training needs, designing training programs, and coordinating their implementation. Monitoring employee development plans and evaluating training effectiveness.
• Compensation and Benefits: Managing compensation and benefits programs, including salary structures, bonus plans, and employee benefits packages. Ensuring compliance with legal requirements and industry standards.
• HR Policies and Compliance: Developing and maintaining HR policies and procedures in compliance with labor laws and regulations. Ensuring consistent application of policies and handling legal compliance issues.
• HR Information Systems (HRIS): Managing HRIS platforms and databases to maintain accurate employee records, track HR metrics, and generate reports for decision-making purposes.
• Employee Engagement and Retention: Developing and implementing initiatives to enhance employee engagement, satisfaction, and retention. Conducting surveys and feedback sessions to gather employee input.

Feb 2016 – Aug 2017 · 1 yr 6 mos · Asansol, West Bengal, India · Remote

• Conduct thorough research on assigned topics to ensure accurate and comprehensive coverage.
• Understand the target audience and tailor content to meet their needs and preferences.
• Write clear, engaging, and informative content, including articles, blog posts, website copy, social media posts, emails, and more.
• Ensure content aligns with the brand’s voice and style guidelines.
• Implement SEO best practices to improve content visibility and search engine rankings.
• Use relevant keywords strategically without compromising readability.
• Review and edit content for grammar, punctuation, style, and accuracy.
• Ensure all content is error-free and meets quality standards.
• Collaborate with marketing and design teams to develop content strategies that align with business goals.
• Plan and manage content calendars to ensure consistent and timely publication.
• Upload and format content on various platforms using content management systems (CMS).
• Update and refresh existing content to keep it relevant and up-to-date.
• Monitor and analyze content performance metrics, such as traffic, engagement, and conversion rates.
• Use insights to refine and improve future content.
• Work closely with other team members, such as designers, marketers, and subject matter experts.
• Participate in brainstorming sessions and contribute creative ideas.
• Ensure all content complies with copyright laws and ethical standards.
• Properly attribute sources and avoid plagiarism.
• Keep up with industry trends, emerging technologies, and best practices in content writing and marketing.
• Continuously develop writing skills and adapt to changing content needs.

May 2015 – May 2018 · 3 yrs · Asansol, West Bengal, India · Remote

• Promote events to students, faculty, and staff, or host branded events. They may also organize events like seminars and workshops. Also create social media content and post content on social media. They may also distribute promotional materials like posters or merchandise along with act as a liaison between current and prospective students, or between the brand and the student community. Provide feedback to the admissions office also can develop campus-specific outreach programs and campaigns to increase participation.