May 2016 – Dec 2016 · 7 mos · Chandigarh Area, India

• Jugnoo is India’s largest auto-rickshaw aggregator providing on-demand auto-rickshaws (million rides across 30+ cities every month) and doorstep food, grocery and hyperlocal deliveries
• Growth Strategy | User Acquisition | User Retention | Product Interventions | Strategic Partnerships | Incremental GMV | Cross promotion
• Led the vertically aligned growth teams for Jugnoo Autos, Meals, Groceries and Delivery.
• Acquisitions & Traffic Growth – Bringing CAC down with steady focus on quality user growth
• Heading P&L – Managing marketing costs effectively & bringing the transactional burn to zero for each of the verticals.
• Marketing Strategy – Cross promoting newer services and offerings - autos acts as a growth driver and meals/groceries/deliveries acts as a profit driver
• Growth Hacking – User Journeys, Paid, ASO, Affiliates, strategic partnerships, omni-channel campaigns and more
• Zero budget marketing - focus on referrals, waterholes, existing auto infrastructure for branding.
• Data led growth - discounting based on segmentation; obsessive focus on cohorts, health of new offerings
• Supply side processes for managing 50+ employees across 25+ cities working on enrolling, retaining and getting back dormant supply.

May 2015 – May 2016 · 1 yr

• Click Labs is a technology solution provider that provides end to end service to help build and scale platforms. When I joined Click Labs in early 2013 we were still in the transition from being a dev shop to acting as extension of teams for both enterprise clients and high growth startups. Transitioned from leading marketing to leading marketing and sales to spearheading the company towards the next phase of its growth story focussed on productified services, SaaS based solutions and incubating ideas.
• Key Highlights -
• Pivoted from an earlier focus on games to On Demand platforms.
• Co-founded Juggernaut and positioned the brand as a thought leader for entrepreneurs and enterprises looking to enter the On Demand space.
• Managed a 180 people team to a 100% growth in top line YOY.
• Established a sales team with presence in Seattle, San Francisco, Brisbane and London.
• Co-founded Tookan as a SaaS solution to manage field workforce engaged in enabling on-demand deliveries, at-home services and on-street customer acquisition. Grew to 5000 transactions a day in 10 months.

Apr 2013 – May 2015 · 2 yrs 1 mo

• Pivoted the entire service line to building hyperlocal On-Demand platforms. Conceived Juggernaut as a modular, cost effective and scalable approach to build such platforms.
• Operationalized a content marketing strategy covering the entire spectrum of Blog Posts, white papers, ebooks and infographics.
• Grew Juggernaut’s blog from 0 to 40,000 organic views per month (15 months of the launch). Focus on Bottom and Middle of the Funnel content ensured ~45% of the sales was driven purely by content.
• Established Juggernaut as an authority in the niche via a PR strategy involving outreach to media, bloggers and influencers.
• Managed a 25k USD monthly ad spend while restricting the ratio of ad spend to sales attributed at 15%.
• Led the 20 member gaming vertical for 6 months. launched 7 in-house games, balancing the production costs with profits from service projects.

May 2014 – May 2016 · 2 yrs · San Francisco Bay Area

• Juggernaut powers On Demand Technology platforms for entrepreneurs and enterprise level initiatives. In the first 24 months, we deployed more than 50 on-demand platforms that were altogether completed more than 1.5 million transactions a month.
• The experience has led to evolving a module based approach that can be reused to ensure we don’t invest in reinventing the wheel. The idea was borne out of the fact that there was no specialised platform built from ground up to tap this evolving trend.

May 2010 – Aug 2010 · 3 mos