Apr 2019 – Dec 2020 · 1 yr 8 mos

• Flipkart Commerce Cloud
• Product lead for building an exciting profitable business from scratch. Monetising Flipkart's domain understanding and technologies built over 10+ years by solving problems for big retailers all over the world.
• Check it out at https://www.flipkartcommercecloud.com/

Feb 2019 – Oct 2019 · 8 mos

• User Insights & Personalisation Platform
• Working on building a central platform that computes user insights to understand customer better and allows powering personalised experiences throughout the user journey (CRM, Ads, Merchandising, Search, Recommendations)
• Flipkart User Identity
• Working on building stronger user identity by launching new authentication capabilities and Graph-based intelligence, where L0 metric of security is achieved while keeping experience and cost in mind. This is used across use cases ranging from fraud & risk use cases, credit-worthiness and accurate instrumentation of metrics at Flipkart level.
• Machine Learning Platform
• Building a central platform to allow anyone at Flipkart to build and deploy ML models end-to-end ensuring there are no errors and it saves time for Data Scientists, Analysts and Engineers.

May 2017 – Apr 2019 · 1 yr 11 mos

• Trust & Safety
• Building products that build customer/seller trust and prevent leakages caused to Flipkart due to feature abuse across the entire value chain consisting of buyers, logistics, sellers, customer support.

May 2015 – May 2017 · 2 yrs · Bengaluru Area, India

• Built products to uncover online ad fraud for Yahoo! Bing Ad Network. The scale in monetary terms is projected as $7 billion per year, growing as we speak – the reason being huge shift in online advertising across businesses. Built an ad fraud detection platform from scratch for ad networks, that has one of a kind analytics-centric approach to detect spam.
• Launched it as a third-party service open for use by external ad networks and publishers:
• https://spamanalyst.com

Aug 2012 – Mar 2014 · 1 yr 7 mos · Bengaluru, Karnataka, India

• Amazon Deals&Events
• Worked on creating scalable serving systems for Amazon Deals.
• Browser Integration Technology
• Created a unified browser platform which makes developing web applications and browser extensions really simple by making it browser-independent.

Jun 2011 – Aug 2012 · 1 yr 2 mos · Bengaluru, Karnataka, India

• User Reputation & Gamification Platform
• Worked in design and development of a next generation web platform which serves the use cases where user activity can be used to provide recognitions like badges, awards, leaderboards, privileges etc that drives user behavior. Reputation scores maintained help quantify how good a user is as a quality content contributor and also help in implicit use cases such as UGC moderation, content ranking and personalization. Worked on vertical search component used for ranking and also on optimizing the platform.
• Yahoo! Developer Network
• YDN is the single point in Yahoo! where all the developers worldwide look for using cool technologies like YQL, YUI, BOSS and much more. Created backend for the YDN Forums, which is now on cloud. Worked on cool products like Hack Trackr and Yahoo! Application Platform based Developer Tool that helps developers create their own App. Technology Evangelism apart from coding, made it even more interesting.

Jan 2011 – Feb 2011 · 1 mo · Bengaluru, Karnataka, India

• Migrated Yahoo! Developer Network Forums to UGC Cloud Platform.

Jun 2010 – Jul 2010 · 1 mo · Noida, Uttar Pradesh, India

• Developed a test automation procedure for Sagent Dataflow product and a Twitter iPhone App.

Dec 2009 – Dec 2009 · 0 mo

• Customised jBPM for company use.