Rituraj Singh

Product Manager

Mumbai, Maharashtra, India8 yrs experience

Most Likely To SwitchAI Enabled

Key Highlights

Expert in AI-driven marketing strategies.
Proven track record in product marketing and brand management.
Strong analytical skills in financial modeling and compliance.

Stackforce AI infers this person is a Marketing Professional with expertise in AI-driven strategies and product management.

Contact

Skills

Core Skills

Brand MarketingProduct MarketingCampaign ManagementSales StrategyProgram DevelopmentProduct ManagementUnderwriting

Other Skills

Artificial Intelligence (AI)Generative AIMarketing ComplianceBrandingAI implementationContent CreationSEO implementationPersonalizationSystem DevelopmentProject ManagementData AnalysisCC++VideoAutoCAD

About

Gen AI, Brand & Product Marketing

Experience

8 yrs

Total Experience

2 yrs 8 mos

Average Tenure

4 yrs 3 mos

Current Experience

Bajaj life

3 roles

Senior Manager - Brand & Product Marketing, Marketing Compliance

Promoted

Apr 2026 – Present · 1 mo

Gen AI, Brand & Product Marketing

Artificial Intelligence (AI)Generative AIBrand MarketingProduct MarketingMarketing Compliance

Manager - Brand & Product Marketing

Jul 2023 – May 2026 · 2 yrs 10 mos

Product Marketing - Deputy Manager

Jan 2022 – Jun 2023 · 1 yr 5 mos

Branding, Product Marketing
Product Launch Campaign - 360 degree planning.
Campaign Management - Brand Films, Print Ads etc.
AI implementation in videos, processes etc.
Personalisation and interactivity in marketing collaterals by using AI to enhance sales team and customer's experience. This involves API integration at various levels.
Continuous Improvement of Website from Product Point of View. like product video implementation in Buy Journey, Product Pages etc, implementation of QR codes on Various collaterals.
Basis IRDA guidelines, Company & Product specific guidelines, Compliance check on the creatives, banners or any marketing collateral that is to be published on behalf of BALIC.
Extensive R&A to improve marketing collaterals & make it innovative in various ways that ultimately impact on increasing sales from online channel.
Continuous Competition Benchmarking.
Content Creation & Management (so as to strengthen our Salesforce) on various company specific tools and portals. Example Simplifying Terminologies, life insurance concepts through small videos
IRDA filing of Creatives
SEO implementation
Vernacularization of Collaterals so as to increase penetrations amongst customer and ICs

BrandingProduct MarketingCampaign ManagementAI implementationContent CreationSEO implementation

Hdfc ergo general insurance

Program Manager

Sep 2020 – Jan 2022 · 1 yr 4 mos · South Mumbai, Maharashtra, India

Strategies Team - COE - Centre of Excellence
Driving Sales for Health Agency Vertical PAN India. System Development, Program Development so as to drive sales, Resolving issues within system causing intervention in Sales Growth.
Extensive interaction with Sales Advisors.
Role gives the opportunity to interact with Claims, Underwriting, Analytics, BIU and many more Verticals.
Managed various projects so as to increase advisor engagements, like "mapping of entire health agency orphan agents so that relationship with such advisors can be initiated" & various other projects and campaigns.
New Products launch Campaigns.
Experienced Underwriter with a demonstrated history of working in the insurance industry. Skilled in AutoCAD, Microsoft Word, Engineering, Microsoft Office, and Management. Strong finance professional with a Master of Business Administration (M.B.A.) focused in Finance and Financial Management Services from Symbiosis institute of Management Studies.

Program DevelopmentSales StrategySystem DevelopmentProject Management

Icici lombard

Product Manager

Apr 2018 – Sep 2020 · 2 yrs 5 mos · Mumbai Area, India

Underwriting of Retail Health Indemnity Product.
Managing the entire protfolio of Covid'19 Indemnity Product of our company. Strategic alliances and tie ups through this product and Continuous modification and developments in the product as per the requirement by clients. Continuous Analysis of the performance of the Health Indemnity Product. Analysing the performance based on various parameters and to drill down to identify the problem in every area and to come up with a solution through modification in the approach or restrictions. Continuous check on the guidelines by IRDA to see that our product in comply with the latest guidelines. Benchmarking with the competitors considering all the factors that are of prime importance to us. Custodian of Health Data, various Reports and MIS. Responsible for changes in data presentation for better understanding and analytics. Extensive use of ppt, excel and word is required in the profile. System development so as to streamline the process of getting data in the desired form from various sources. Streamlining the data flow , so that when it reaches to our team, it is in the desired format and to make it a regular practice.
Experienced Underwriter with a demonstrated history of working in the insurance industry. Skilled in AutoCAD, Microsoft Word, Engineering, Microsoft Office, and Management. Strong finance professional with a Master of Business Administration (M.B.A.) focused in Finance and Financial Management Services from Symbiosis institute of Management Studies.

UnderwritingProduct ManagementData AnalysisSystem Development