Sep 2021 – Feb 2023 · 1 yr 5 mos · Bangalore Urban, Karnataka, India · Hybrid

• Led Product for New Healthcare Verticals to Drive Growth & Differentiation
• Surgeries: Built an AI-powered lead management system to handle the end-to-end lifecycle—from acquisition to conversion. Introduced auto-assignment of leads to the most relevant sales agents based on availability, conversion history, and case complexity, improving efficiency and ROI by ~XX%.
• Content & Community: Launched a first-of-its-kind, content-led health community for users with chronic and critical conditions. Enabled anonymous peer discussions, doctor interactions, live yoga classes, and health webinars. Built tools for doctors to manage appointments, share knowledge, and grow their personal brand.
• OPD Insurance: Drove product strategy for OPD insurance integrations, expanding access to preventive care and increasing repeat user engagement.

Sep 2020 – Sep 2021 · 1 yr · Bangalore Urban, Karnataka, India · Hybrid

• Led Growth Product Strategy for GoPay & GoPayLater across Southeast Asia
• GoTo Financial (GoJek Group)
• Spearheaded product-led growth across key fintech verticals—GoPay and GoPayLater—driving expansion in multiple Southeast Asian markets.
• Grew Monthly Transacting Users (MTU) and boosted both Gross and Net Transaction Value (GTV & NTV) through continuous experimentation and rapid iteration.
• Implemented AI-powered optimization models to reduce cost per incremental transaction, ensuring sustained growth without sacrificing volume or user retention.
• Established governance and led product strategy for high-impact verticals: Pricing & Promotions, Home Page Personalization, and the GoPay app.
• Built and scaled a cross-functional, geo-distributed growth team, aligning product, data, engineering, and marketing for consistent outcome delivery.

Aug 2020 – Jun 2024 · 3 yrs 10 mos · Bengaluru, Karnataka, India · Remote

• I provide my support as an early founding advisor for the development of new global expansion frameworks outlined in the book "Global Class" authored by Klaus Wehage and Aaron McDaniel. Drawing on my experience as an industry business leader and international expansion expert, I shared insights and lessons learned from scaling GoPay (Payments & BNPL) throughout Southeast Asia and Monedo (Pay Day loans) in Mexico, Poland, Russia, and Spain.

Feb 2018 – Sep 2020 · 2 yrs 7 mos · Bengaluru, Karnataka · On-site

• Core work:
• Platforms: experimentation, feature flagging, real‑time customer communication, pricing/promo engines, demand forecasting, customer lifecycle based growth loops.
• AI/ML: ranking, recommendations, propensity models, lead routing, churn/uninstall prediction.
• Outcomes: (high teens) ARPU increase, , low single digit Return/RTOCancellation reduction, no margin erosion.
• Operating model: product‑first growth, OKR‑driven governance, build‑over‑buy for long term strategic capabilities.

Feb 2017 – Feb 2018 · 1 yr · Hamburg Area, Germany

• Revolutionise the way Fashion retail companies procure, design and sell using #AgileRetail philosophy.
• GAPro's fashion product (alamode.ai) mines the unstructured fashion footprints on the internet and converts them into quantitative fashion trend insights. Fast fashion retailers can get trend prediction and use it for demand-driven production.
• Alamode aims to be most comprehensive fashion data platform, with insights on the most relevant bloggers, influencers and websites which provide all things fashion.
• The information is available as a data lake and can be accessed easily using microservices.
• Visit alamode.ai for more details.

Jul 2016 – Aug 2017 · 1 yr 1 mo · Hamburg Area, Germany

• Kreditech/Monedo is Naspers ( Prosus) funded FinTech which offers 3 credit products to the underbanked population across Europe and Latin America
• Build and Rollout customer engagement initiatives across 5 countries
• Improve business from existing customers.
• Implementation & customization of Salesforce marketing cloud for marketing automation
• Envisage & drive the internal ad network product

Feb 2014 – Jan 2016 · 1 yr 11 mos · Bengaluru, Karnataka · On-site

• Strategize and implement programs for customer growth & retention.
• Lead recommendation, personalisation & communication charter.
• Build the internal CRM/engagement/communication platform.
• Lead development of internal data platforms for customer insights, visibility management and app un-install & retention tracking
• Lead, user onboarding & retention programs.
• Improvements for content & product discovery across the user's journey

Jan 2012 – Mar 2014 · 2 yrs 2 mos · Noida Area, India · On-site

• Improve content discovery using search technologies and data analytics
• Improve search results for gaana.com, timescity.com, shopping.indiatimes.com
• Improve site text search & auto-suggest results
• Evaluate information retrieval algorithms. Implementation & evaluation of performance reports
• Implementation of product ranking algorithm
• Content and collaborative filtering based recommendation systems.
• Web Analytics
• CXO Dashboard
• Omnichannel Data integration
• Product analytics - User behavior, product feature evaluation, design optimization
• Lead GA implementation for eCommerce ( Indiatimes shopping)
• Product Management
• Product lead for satvikshop.com, gitanjalishop.com, nokia.indiatimes.com, astrospeak.com, hutk.com
• Created satvikshop.com & gitanjalishop.com, ground up & managed e2e product and marketing lifecycle
• Marketing Management
• Organic content & Growth strategy

Oct 2009 – Dec 2011 · 2 yrs 2 mos · Gurgaon, India

• Managed Below the Line Campaign Management (offline) initiatives for launch of British Telecom Infinity brand of FTTx based products.
• Customer Analytics/ Business Intelligence:
• Apply customer analytics for segmentation of customer base (demographic, behavior and monetary) for analysis & targeting customer segment for BTL marketing campaigns.
• Customer life cycle management:
• Selection, implementation and testing of churn prediction model, segmentation model.
• Develop, execute, prioritize, and report multi-channel campaigns and loyalty programs for acquisition, & retention.
• Manage team of 5 engineers, stats graduates and MBAs.

Sep 2008 – Nov 2009 · 1 yr 2 mos · Noida Area, India · On-site

• Co-founded Rede needs.
• An online grocery store delivering products in and around Noida Sector 62 and Indirapuram
• Managed digital marketing, operations and product management

Jul 2005 – Jun 2007 · 1 yr 11 mos · Gurgaon, India

• Creation of SDS, UTP. Maintenance and User Support of applications.Bug Fixing, Testing and Maintenance Developing new screens, Testing of applications, Bug fixing, Training new team members on TAS. Lead Plan-o-gram application of Phillip Morris.