Amruta Itagi

Director of Engineering

Bengaluru, Karnataka, India14 yrs 3 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led successful migration to in-house ad solutions.
Achieved 99.9% crash-free user percentage.
Improved Deals service TPS significantly.

Stackforce AI infers this person is a Full Stack Engineering Manager with expertise in Ad Tech and Mobile Development.

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Skills

Core Skills

Engineering ManagementWeb TechnologiesMonetization

Other Skills

Engineering LeadershipRevenue & Profit GrowthBackendiOSAndroidJavaScriptCUser ExperienceSoftware DevelopmentJavaC++SQLPHPHTMLHTML5

Experience

14 yrs 3 mos

Total Experience

2 yrs 4 mos

Average Tenure

7 yrs 8 mos

Current Experience

Walmart global tech india

2 roles

Senior Engineering Manager

Promoted

Oct 2021 – Present · 4 yrs 7 mos

Leading the Supply Side Platform (SSP) of the Walmart International Ad Tech business
Led the migration of Supply side to move away from 3rd party integrations like GAM and Flipkart to in house solutions for cost-effectiveness and better personalisation
Drove the plan, execution and delivery of critical and profitable Sponsored and Display ad slots like Search Brand Amplifiers, Video Ads, Brand Box, Prod Box etc
Solved process problems of development cycles, release, automation and regression
Successfully partnered with product team to run multiple parallel AB tests for Ads
Also led the Growth and Remarketing initiatives for Mobile Apps like CDP/CRM for
Canada and Mexico, Friend referrals, GA4 and other partner integrations
ASDA UK Ecommerce
Leading the entire Mobile ecosystem of ASDA for Android and iOS
Drove the plan, execution and delivery of high value projects like
Loyalty, Payments redesign
Maintained crash-free user percentage to 99.9% and app start time
to ~400ms
Improved the Hygea score to 4+
Maintained high standard of security compliance of apps and
successfully completed PCI audit
Enhanced engineering processes with release automations,
monitoring and alerting mechanisms
Improved customer satisfaction numbers by setting a strict process
around fixing bugs

Engineering ManagementEngineering LeadershipMonetizationRevenue & Profit GrowthWeb TechnologiesBackend+2

Senior Engineer

Sep 2018 – Oct 2021 · 3 yrs 1 mo

Canada Smart Comms
Set up team from scratch to handle SMS, emails and push notifications for the Canada Market
Owned the backend smart communication service cluster
Streamlined the process for email communications with improved template approach
and Built an Email template generator tool to enable product and business teams to
edit email promotion templates
Delivered the SMS communication feature
CE Verticals
This project involved enabling business driven vertical initiatives like fashion, fitment and deals
Deals is a landing page showing merchant deals during high traffic periods like Christmas and Thanksgiving. Improved Deals service TPS from 3000 tps to 9000tps without cache and without addition of new nodes
Built monitoring for holiday readiness on Graphana, Splunk and Dynatrace dashboards
Integrated widget for search part of vehicles like tires and spare parts thereby reducing
the return rate of products in this category

Gojek

Product Engineer

Jun 2017 – Aug 2018 · 1 yr 2 mos · Bengaluru, Karnataka, India

Go-Jek is an Indonesian tech company with ride hailing as the primary product. The other products are Go-Food, Go-Pay, Go-Mart, Go-Glam etc .
Worked on the Ride rewrite for the app
Refactored many parts of the codebase to REDUX architecture
Initiated Unit testing for the iOS products
Rewritten live tracking code for ride app
Was a speaker at the “Girlscript summit” for women in technology
Given talks on “Swift Bangalore” meetup group on iOS topics

Freecharge

Lead Software Engineer

Dec 2015 – Jun 2017 · 1 yr 6 mos · Bangalore

Worked as the Team Lead of the iOS team. Involved in development, architecture ,
code reviews and team management
Worked on Peer to Peer feature, which involved wallet money transactions. Built the
transaction flow on chat using XMPP protocol
Incorporated MVVM, Unit testing and UI testing in the app

Housing.com

Software Engineer

Jul 2015 – Dec 2015 · 5 mos · Bangalore

Was part of a performance cluster in the organisation. Came up with a plan to start optimising the app in terms of network performance , UI performance , code optimisation strategies etc. Helped in reducing the app size, enabling the image intensive app to work better in 2G conditions with Segmentation algorithm. Devising centralised networking strategies and cache strategies for the app. Bringing about architectural improvements in the app with the use of MVVM instead of MVC for better code understanding and maintenance.

Verse innovation pvt.ltd

Senior Software Engineer

Mar 2014 – Jun 2015 · 1 yr 3 mos · Bengaluru Area, India

Building newer features for the News Hunt app with a huge user base (2.5 Billion Pages Consumed Monthly), catering to a wide range of device specifications , os and internet connectivity and giving a best user experience as possible. Was part of the Book Section of the app dealing with book listings , user library and reader. Helped in the revamp of the news section with major grouping of newspapers. This involved extensive use local data store in the app using core data , multithreading core data operations and heavy and light weight migrations.

Happiest minds technologies

Software Engineer

Dec 2011 – Mar 2014 · 2 yrs 3 mos · Bengaluru Area, India

Worked on a lot of apps which included a largely sports related apps like ESPN Crickinfo , ESPN Goals and Clever Cricket. Was involved with the app development right from the scratch till putting them up on the app store. In the first year of career was nominated for performers of the year and in the subsequent year got the "Smiles award" as well for the same.