Imran Qadri — CEO

International Marketing & Automobile Industry Expert with 17+ years of successful track record in Brand Development, Product Marketing, Strategy, Marketing Communication, Category Management, Marketing Operations, Experiential & Community, Partnerships, Customer Journey, Corporate Communications and Media Advertising. Outstanding performance in CFT leadership, Team Development, Brand Communication, ATL/BTL, Product Development, Product Launches, GTM, Events & Sponsorships, Media Planning, Content, Social & Digital, Agency leadership, Celebrity & KOL management, IPs, Retail Marketing, Luxury & Sports Marketing, PR and CRM. Currently heading Asia Emerging Markets (South East Asia, Korea, Taiwan & HK) & India Marketing & PR for Harley-Davidson (world’s most desirable motorcycle brand). Was associated with Nissan Motor India as Head - Marcom for Datsun brand. Prior was Group Product Marketing Lead & Chief Marketing Manager for Hatch, Sedan, Premium SUV, Sports, Electric Vehicle & Connected Car (Intelligent Mobility) segments leading the product, pricing, Go To Market and project management for Nissan India. Before Nissan, was Category Brand Head - Commuter motorcycles for World’s largest two wheeler manufacturer (Hero MotoCorp- formerly known as Hero Honda), taking care of brand development, marketing communication, strategy, digital content nationally for the 10-brands portfolio along with key corporate marketing and global business projects. Started career as Marketing Lead for North India with focus on regional media, BTL activations, rural, sales support & CRM. Part of strategic projects as a member/leader like Riding Academy, Distributor & Brand Licensing Business, CBU Business, Brand Collaborations, Limited Editions, Rebranding, Intelligent Mobility, Scenario Planning, DMS, Marketing Budgeting Software, Commonwealth Games, India Premier League, MTV Roadies, HIL, Hero World Challenge, FIFA, ICC, Employer Branding, National Dealer Conclaves, Auto shows, Factory Launches, International Markets Entry & CSR. An MBA in Marketing & Operations; Mechanical Engineering Degree holder along with Executive programs in Digital Marketing & Leadership. Marketing & Comms Jury across Asia Pacific. Globally certified Sports car instructor. 40 under 40 Top Marketers list by Social Samosa for 2019-20. Top 25 Video Content Disruptors in India as per VidSaga(dot)com. Top 50 Marketing Leaders in India & Top 100 in Asia as per White Page International for 2021. Top 40 Auto Experts in India in 2022 as per HT Business Mint. Top 24 Marketing Maestros in 2024 by HRAI.

Stackforce AI infers this person is a Marketing Leader in the Automotive and Consumer Goods sectors.

Location: Bangkok, Bangkok City, Thailand

Experience: 18 yrs 10 mos

Career Highlights

17+ years in international marketing and brand development.
Led marketing for Harley-Davidson across Asia and India.
Recognized as a top marketing leader in India and Asia.

Work Experience

Harley-Davidson Motor Company

Head - Marketing & PR - Greater Asia and India (4 yrs 1 mo)

Head - Marketing & PR, Asia Emerging Markets (SE Asia, S Korea, Taiwan, HK) & India (1 yr 6 mos)

Head - Marketing & PR (India) (1 yr 6 mos)

Nissan Motor Corporation

Head - Marketing Communications (Datsun) at Nissan India (10 mos)

Sr. Product Marketing Lead & Chief Marketing Manager- Hatch, Sedan, Luxury, Performance, EV, Connect (1 mo)

Product Marketing Lead & Chief Marketing Manager- Hatch, Sedan, Luxury, Performance, EV, Connect (2 yrs 6 mos)

Hero Honda

Senior Manager - Marcom & Category Brand Head - Commuter (National Marketing) (5 mos)

Manager - Marcom & Category Brand Manager - Commuter Segment (National Marketing) (1 yr 5 mos)

Manager - Media Marketing & Zonal Marketing Head (North India) (5 mos)

Associate Manager - Media Marketing & Zonal Marketing Head (North India) (2 yrs 11 mos)

Deputy Manager & Zonal Marketing Support (North India) (9 mos)

Sr. Officer & Management Trainee (Marketing & Sales Support) - North India (9 mos)

Marketing Intern (2 mos)

FORE School of Management, New Delhi

Deputy Coordinator - FORE Career Divison (FCD) (1 yr 9 mos)

Scooters India Limited

Project Trainee (2 mos)

Education

Executive Program in Leadership at Vanderbilt University

Management Development Program & Certificate at Indian Institute of Management, Lucknow

PGDM at FORE School of Management, New Delhi

B.E. at Ramaiah Institute Of Technology

Class XII (ISC) at Sherwood Academy, Lucknow

Class X (ICSE) at City Montessori School, Lucknow

Imran Qadri

CEO

Bangkok, Bangkok City, Thailand18 yrs 10 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

17+ years in international marketing and brand development.
Led marketing for Harley-Davidson across Asia and India.
Recognized as a top marketing leader in India and Asia.

Stackforce AI infers this person is a Marketing Leader in the Automotive and Consumer Goods sectors.

Contact

Skills

Other Skills

Market ResearchAdvertisingCustomer InsightMarket PlanningMarketing ResearchMarketing ManagementCompetitive AnalysisTeam ManagementMedia BuyingNegotiationConsumer InsightsMarket AnalysisVendor ManagementMedia AdvertisingMedia Analysis

About

Experience

18 yrs 10 mos

Total Experience

4 yrs 8 mos

Average Tenure

7 yrs 1 mo

Current Experience

Harley-davidson motor company

3 roles

Head - Marketing & PR - Greater Asia and India

Apr 2022 – Present · 4 yrs 1 mo

🇹🇭 🇰🇷 🇻🇳 🇵🇭 🇲🇾 🇮🇩 🇸🇬 🇮🇳 🇹🇼 🇭🇰 🇲🇴
Team Leader and Head of Marketing & PR for Greater Asia (termed as Asia Emerging Markets) & India. Part of Asia Pacific Region, under the International Markets. Assigned geographies - Thailand, South Korea, Philippines, Vietnam, Malaysia, Indonesia, Taiwan, Hong Kong, Macau, Singapore & India (11 countries). Part of the Leadership Team for Asia Emerging Markets and India. Based out of Bangkok, Thailand.

Head - Marketing & PR, Asia Emerging Markets (SE Asia, S Korea, Taiwan, HK) & India

Promoted

Oct 2020 – Apr 2022 · 1 yr 6 mos

🇹🇭 🇰🇷 🇻🇳 🇵🇭 🇲🇾 🇮🇩 🇸🇬 🇮🇳 🇹🇼 🇭🇰 🇲🇴
Marketing Head leading a high potential team, covering the markets of India, South Korea, Thailand, Vietnam, Philippines, Malaysia, Indonesia, Singapore, Taiwan, Macau & Hong Kong (11 countries). Part of the AEM & India Leadership Team.

Head - Marketing & PR (India)

Apr 2019 – Oct 2020 · 1 yr 6 mos

India Marketing Head & Team Leader for Brand, Product Marketing, Product Planning, GTM, Marketing Communications, Digital, CRM, Customer Experience, Dealer Marketing, Tactical, HOG (Harley Owners Group) Community, Experiential, Partnerships, Sponsorships, PR, Communications, Events, Product Launches & Media Advertising. Part of India Leadership Team. Role entails Marketing for Motorcycle Range, Parts & Accessories, General Merchandise, After sales and other allied businesses.

Nissan motor corporation

3 roles

Head - Marketing Communications (Datsun) at Nissan India

Jun 2018 – Apr 2019 · 10 mos · Gurgaon, India

Senior Manager & Team Leader for brand development, positioning, product launches, integrated marketing communications including ATL/BTL, brand content, marketing & media strategy, media planning, digital communication, celebrity management, events & sponsorships, business & brand tracking, consumer insights, campaign management, agency leadership and sales promotions for Datsun range of cars in India (as part of NMIPL).
Working closely with Region HQ (Africa-Middle East - India) in Dubai and Global HQ in Japan
Portfolio : Datsun brand, redi-GO, GO & GO+, future line up

Sr. Product Marketing Lead & Chief Marketing Manager- Hatch, Sedan, Luxury, Performance, EV, Connect

Apr 2018 – May 2018 · 1 mo · Gurgaon, India

Country Chief Marketing Manager - India & Lead for Segments - Hatch, Sedan, Luxury SUV, Performance & Sports Coupe, Electric Vehicles and Connected Cars Technology (Intelligent Mobility)
Leading brands such as Micra, Micra Active, Sunny, GT-R, other halo models and NissanConnect

Product Marketing Lead & Chief Marketing Manager- Hatch, Sedan, Luxury, Performance, EV, Connect

Sep 2015 – Mar 2018 · 2 yrs 6 mos · Gurgaon, India

Group Product Marketing Manager & Nissan brand custodian for Premium ( Luxury & Performance sports coupe), Sedan, Hatchback, Electric Vehicles & Connected car segments in India at Nissan Motor India Pvt Ltd (part of Nissan - Renault - Mitsubishi global alliance which is now largest 4-wheeler manufacturer globally), leading product, pricing, brand positioning, GTM and project management strategy. Also steering Halo models introduction, Luxury Marketing, CBU marketing business model & Nissan Intelligent Mobility Integration.
Brands taken care of: The Iconic super car killer- Nissan GT-R, Nissan's most exported hatch and also its highest selling model in India - Micra & Micra Active, the Sunny sedan, NissanConnect (connected car technology - part of Nissan Intelligent Mobility). Working on introduction of Nissan's best selling EVs & global halo models in India.
Operated from Mumbai HQ for almost 6 months. Later relocated to Gurgaon HQ.
Taking care of Product & Brand Strategy, Product & Brand calendar, Brand & Sales Funnel, Short-term Product Planning, Product Development, Special Editions, Pricing Strategy, Brand Positioning, Product Launches, Business Planning, Lead Gen & GTM, Communication Strategy, Marketing Platforms, Marketing Content, 360 launch programs, Segment Competitiveness, Project Management & Cross Functional Team Leaderships for the portfolio. Multi-level coordination with global, internal teams & external parties.
MD Sport award and special accolades for GT-R launch in India, Auto Expo'16, Micra Fashion - first of its kind auto fashion tie up with Benetton and Development & Roll out of NissanConnect. Part of Future leaders Talent Pool and attended Executive Program by Vanderbilt University (Japan Campus). Also a certified GT-R global sales instructor.

Hero honda

7 roles

Senior Manager - Marcom & Category Brand Head - Commuter (National Marketing)

Apr 2015 – Sep 2015 · 5 mos · New Delhi Area, India

Sr. Group Brand Manager and Head - Commuter Segment (All India) leading all 10 commuter motorbike brands nationally, which caters to major contribution of sales for Hero MotoCorp (formerly Hero Honda Motors), the World's largest Two-wheeler Company. Responsible for brand communication, content, brand/market strategy and brand health. Launching new products, categories and campaigns.
Category - Motorcycles, Portfolio - Commuters, Brand list - HF Dawn, HF Deluxe, HF Deluxe Eco, Splendor +, Splendor Pro, Splendor iSmart, Splendor NXG, Splendor Pro Classic, Super Splendor, Achiever
Portfolio Details: Volume of 3.5 million units annually with Splendor being the World's largest selling Two-wheeler brand.
Also responsible for various special projects of very high strategic importance ranging from product launches (Hero Universe), dealer conferences, factory launches (Garden Factory - Manufacturing Happiness), corporate programs like Hero RideSafe, Hero Hiring, Hero We Care (CSR) to Global Sports Associations (including Hero World Challenge - Tiger Woods Foundation), International Auto Shows (EICMA), Brand Support for International Markets & Digital Content.

Manager - Marcom & Category Brand Manager - Commuter Segment (National Marketing)

Promoted

Oct 2013 – Mar 2015 · 1 yr 5 mos · New Delhi Area, India

Group Brand Manager and Head - Commuter Segment (All India) leading all 10 commuter motorbike brands nationally, which caters to major contribution of sales for Hero MotoCorp (formerly Hero Honda Motors), the World's largest Two-wheeler Company. Responsible for brand communication, content, brand/market strategy and brand health. Launching new products, categories and campaigns.
Also responsible for various special projects of very high strategic importance ranging from product launches, dealer conferences, factory launches, corporate programs like Hero RideSafe, Hero Hiring to Global Sports Associations, International Auto Shows and Brand Support for International Markets & Digital Content.

Manager - Media Marketing & Zonal Marketing Head (North India)

Promoted

Apr 2013 – Sep 2013 · 5 mos · New Delhi Area, India

Zonal Marketing Head (North) >> Marketing & Brand / Media Custodian
Crafting communications and marketing strategies and handling the A&P budget to grow mind share and market share of the 18 brands portfolio across North India.

Associate Manager - Media Marketing & Zonal Marketing Head (North India)

Apr 2010 – Mar 2013 · 2 yrs 11 mos · New Delhi Area, India

Zonal Marketing Manager (North) >> Marketing & Brand / Media Custodian
Also headed CRM (GoodLife Program, earlier known as Passport) & Rural Vertical (Hero Bharat) for the Northern Region.

Deputy Manager & Zonal Marketing Support (North India)

Promoted

Jun 2009 – Mar 2010 · 9 mos · New Delhi Area, India

Marketing Lead for entire Northern Region comprising of UP, UK, Delhi NCR, Haryana, Punjab, Chd, HP, J&K, Rajasthan (8 state offices & close to 200 channel partners, 1000+ network points)

Sr. Officer & Management Trainee (Marketing & Sales Support) - North India

Jun 2008 – Mar 2009 · 9 mos · New Delhi Area, India

Campus Recruited.
Marketing & Sales Support for the Northern Region for Hero Honda Motors Ltd.
Assisted Zonal Head in Business Planning

Marketing Intern

Apr 2007 – Jun 2007 · 2 mos · New Delhi Area, India

Successfully accomplished the Research Project with A+ grade - Project Title : "Study & analysis of Ownership Pattern & Buying Behavior of Motorbike Customers in North Indian Market"