Nov 2024 – Jun 2025 · 7 mos · Remote · Remote

• We partner with early-stage startups, venture studios, and enterprise incubators to reduce the risk of zero-to-one product development. We specialize in desirability and experimentation to accelerate learning, with the goal of turning Minimum Viable Products into Minimum Lovable Products. Our approach helps you fall in love with the problem, not just the tech and solution.
• Learn more at: https://www.velocityave.com

Oct 2022 – Oct 2024 · 2 yrs · Remote · Remote

• Leading research to understand the opportunity for Bitcoin and other new financial products for Cash App in US and global markets as a Fractional consumer insights lead.

Apr 2021 – May 2025 · 4 yrs 1 mo · Bengaluru, Karnataka, India · Remote

• I run an independent research practice working with Fintech, Crypto, eCommerce, and EdTech companies in the U.S. and India. I partner with product, design, and marketing teams to understand new markets, uncover unmet user needs, and inform product and growth decisions using a mix of qualitative and quantitative research methods. Clients include Cash App, Chegg, and select agency partners.

Nov 2019 – Mar 2021 · 1 yr 4 mos · Mountain View, California, United States · On-site

• UX research at Area 120, an incubator driving innovation within Google. Led foundational and evaluative research studies using a range of tools and methods to inform product design and development of new innovations for Google Assistant, Youtube and Shopping.

Oct 2017 – Nov 2019 · 2 yrs 1 mo · Menlo Park, California, United States · On-site

• Jan 2019- Nov 2019 AI user research
• User research to support next generation of Al enabled innovation at Meta.
• 2017-2018- Portal consumer hardware (AR/VR)
• Go to market research to launch Meta Portal, a home video calling and smart assistant device.

Mar 2010 – Jun 2017 · 7 yrs 3 mos · On-site

Nov 2006 – Feb 2010 · 3 yrs 3 mos · On-site

• User advocate and expert influencing key decisions across marketing and product. Collaborated with marketing and product leads to design a learning agenda, executed and reported research and debated actions/decisions. Leveraged range of research methods- both qualitative and quantitative. Synthesized learnings across data sources to tell the user story.

Aug 2005 – Sep 2006 · 1 yr 1 mo · Fremont, California, United States · On-site

• Research partner for CPG and tech clients. Research across concept testing, pricing, advertising and brand using both qualitative and quantitative methods.

May 2005 – Jul 2005 · 2 mos · Mountain View, California

• Website usability testing research for multiple clients in healthcare

Jan 2002 – May 2004 · 2 yrs 4 mos · New Delhi, India

• Research for segmentation, product testing, customer satisfaction, usage and attitude studies, pricing research, brand tracking, ad copy testing among others

May 1999 – Dec 2001 · 2 yrs 7 mos · New Delhi, India

• Loyalty Research, Segmentation, Brand tracking, Copy testing, New product development