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Nancy Harhut

Co-Founder

Boston, MA, United States36 yrs experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Awarded 150+ accolades for marketing effectiveness
  • Recognized as a top creative influencer globally
  • Expert in integrating behavioral science with marketing strategies
Stackforce AI infers this person is a MarTech expert with a strong focus on direct and digital marketing strategies.

Contact

Skills

Core Skills

Integrated MarketingCreative StrategyDirect MarketingCopywritingRelationship MarketingIntegrated CampaignsCreative DirectionDirect Response Marketing

Other Skills

Digital MarketingAdvertisingConcept DevelopmentBrand DevelopmentCampaignsEmail MarketingStrategyInteractive MarketingOnline MarketingDigital StrategyMarketingMarketing CommunicationsSocial Media MarketingMarketing StrategyOnline Advertising

About

Unusually strategy-minded, results-oriented Creative Director internationally recognized for best in class creative. Energetic, optimistic leader with a proven ability to grow departments, win business, control expenses, manage through transitions, and engender client trust and employee loyalty. Demonstrated success online and offline. Extensive knowledge of direct and digital marketing best practices, outstanding pitch skills, established track record delivering results with B2B and B2C clients, both global and local. Achieved double digit response rates and brand metric gains through integrated campaigns. Specialties: Acquisition, retention, loyalty, cross-sell. Multichannel efforts. Integrated campaigns. Brand direct. Quoted in national and international press Requested industry speaker 150+ awards for direct and digital marketing effectiveness Echo Academy of Direct Marketing Arts and Sciences member Social Media - DMA certified Search Marketing - DMA certified Hatch Top 100 Creative Influencers Top 40+ Digital Marketing Strategists - Online Marketing Institute International ECHO Board of Governors Member Neuromarketing Science and Business Association

Experience

36 yrs
Total Experience
6 yrs
Average Tenure
8 yrs 10 mos
Current Experience

Hbt marketing

Co-Founder and Chief Creative Officer

Jul 2017Present · 8 yrs 10 mos · Greater Boston Area

Wilde agency

Chief Creative Officer

Jan 2010Apr 2017 · 7 yrs 3 mos · Westwood, Massachusetts, United States

  • Combine integrated marketing best practices with what social scientists and behavioral economists have proven about how people make decisions in order to increase engagement and response rates. Clients include: Nationwide Insurance, Eaton Vance, Great-West Financial, HP, TripAdvisor, BostonGlobe.com, UnitedHealthcare, etc. Wilde Agency was named "Best Small Agency" by MarketingProfs.
Integrated MarketingCreative StrategyDigital MarketingDirect MarketingAdvertising

Harhut for hire

Principal

Jan 2009Jan 2010 · 1 yr

  • Direct marketing copy, concepts and consulting for agencies and independent clients.
Direct MarketingCopywritingConcept Development

Hill holliday

SVP/Managing Director/Executive Creative Director - Relationship Marketing

Jan 2004Dec 2008 · 4 yrs 11 mos

  • Co-managed Relationship Marketing Group. Ensured integrated creative campaigns embodied DR best practices and brand essence. Clients included Dell, Bank of America, FairPoint Communications, Liberty Mutual, Novartis, etc.
Relationship MarketingIntegrated CampaignsBrand Development

Mullen

SVP Creative Director

Jan 1995Jan 2003 · 8 yrs

  • Built a successful direct marketing creative capability for the agency. Clients included GM Card, Nextel, Harvard Vanguard, EMC, Colgate Wachovia, Rational Software, etc.
Direct MarketingCreative DirectionCampaigns

Bronner slosberg humphrey

VP Creative Director

Jan 1989Jan 1995 · 6 yrs

  • First home-grown creative director at country's largest independent direct response agency. Clients included AT&T, American Express, House of Seagram, Mobil, Merck, IBM, etc.
Creative DirectionDirect Response Marketing

Education

Boston University

Bachelor of Science (B.S.) — Journalism

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