Nov 2024 – Oct 2025 · 11 mos · Singapore · On-site

• Leading the Slack and Cloud Sales (Commerce Cloud, Field Service, and Revenue Cloud) Team across ASEAN. Second line leader responsible for delivering growth, customer success, and driving adoption of the new operating system and future of work across the region.

Feb 2023 – Jan 2025 · 1 yr 11 mos

• Leading the Commerce Cloud Sales Team across ASEAN and GCR, along with the Marketing Cloud across Malaysia, Pakistan and Indonesia.

Feb 2022 – Jan 2023 · 11 mos

• Lead the Commerce Cloud Sales Team, along with Digital 360 Specialists for the ASEAN region at Salesforce. Responsible for growing revenue, delivering ongoing customer success and leading a high performing team. Our combined digital experiences product suite provides seamless commerce, personalisation and marketing intelligence for customers across ASEAN.

Feb 2021 – Jan 2022 · 11 mos

• As Regional Sales Director in the Salesforce Marketing Cloud business, I lead a sales team of specialists who look after our Personalisation and Marketing Intelligence tools. Our goal is to help solve complex business and marketing challenges for customers across the region, by educating on the importance of data driven, 1-to-1, real time engagement and analytics - underpinned by two key elements: AI and consent.

Feb 2020 – Jan 2021 · 11 mos

• Working with leading strategic customers across ASEAN to deliver digital transformation and real-time personalised customer experiences with consent-based data. Team lead across Audience Studio, Data Studio, Advertising Studio, Interaction Studio, Datorama and Customer 360 Audiences within the Salesforce Marketing Cloud.

Feb 2018 – Jan 2020 · 1 yr 11 mos

• Working with customers across Asia to understand, identify, and leverage first, second, and third party data through Salesforce DMP and Salesforce Marketing Cloud. Creating great customer experiences and growing business through the use of data.

Aug 2016 – Jan 2018 · 1 yr 5 mos

• Helping customers across APAC to drive ROI from their digital advertising through Salesforce for Advertising - software that drives effective and efficient digital marketing to the right customer, at the right time, on the right channel through the use of first, second, and third party data.

Mar 2015 – Jul 2016 · 1 yr 4 mos · Sydney, Australia

• Promoted to Group Account Director in March 2015 to head up the Telstra and Toshiba accounts.
• Telstra – Played a fundamental role in the pitch win, became the Group Account Director and built a team across the Telstra consumer business reporting directly to CEO. Responsible for the strategic, creative, operational and financial direction of the business. Delivered large-scale high profile multi-media campaigns for advocacy and competitive network claims.
• Virgin Australia – Managing a team of 8, and reporting directly to the CEO, responsible and accountable for the strategic lead on the business, planning and executing the annual marketing plan and budget.

Mar 2013 – Feb 2015 · 1 yr 11 mos · Sydney, Australia

• Virgin Australia – Managing a team of five for 3 years, successfully landed the re-branding and positioning of the airline from Virgin Blue to Virgin Australia. Led the charge on three multi-million dollar through the line brand campaigns. Part of the team that won a Gold Lion at Cannes for the ‘Aus to USA’ outdoor campaign. Dealing on a daily basis with the CCO and numerous GM's, created a working culture that was anchored in trust, accountability and teamwork.

Nov 2011 – Feb 2013 · 1 yr 3 mos · Sydney, Australia

• Joined Clemenger BBDO Sydney as Account Director on the Virgin Australia flagship business running the Brand, Sponsorship, Product, and Velocity Frequent Flyer programs with a team of four.

May 2011 – Oct 2011 · 5 mos · London, United Kingdom

• Promoted to Account Director in May 2011 across the Capital One business in addition to Diageo.
• Capital One – Account Director on the award winning ‘Credit Made Clearer’ digital financial education campaign. Awarded IAB Showcase Winner in September 2010 and shortlisted for Marketing Society awards. Ran the Click Card multi-media campaign, including media firsts such as free Wi-Fi on buses.

Oct 2008 – Apr 2011 · 2 yrs 6 mos · London, United Kingdom

• Promoted to Account Manager after successfully completing the graduate scheme. Portfolio expanded to include Twinings and Diageo.
• Twinings – Account Manager on the creation of the multi-media ‘Discover the Art of Tea’ brand campaign, comprising seven TV executions, press, and the design and build of an entirely new brand website. ‘English Breakfast’ press execution awarded the ‘7th Best Press Ad of 2009’ (Campaign). Part of the core team that retained the business following a competitive pitch.
• Diageo (EABL - Tusker) – Account Manager on the Tusker pitch in 2009, travelled to Nairobi to present the pitch deck alongside Deputy Chairman to CMO. Won the business and successfully launched the ‘Refresh Your Roots’ brand campaign in East Africa.

Sep 2007 – Sep 2008 · 1 yr · London, United Kingdom

• Completed the year long graduate program with AMV.BBDO. Training included numerous DAS and IPA courses.
• British Telecom – Joined the team as Account Executive working across the Calls and Lines, Directories, and BT Credit Card sectors, producing several multi-media campaigns. Completed a three month full-time secondment at BT Centre in the summer of 2008, working alongside the Head of Communications.