B

Bob Apollo

Co-Founder

Jávea, Valencian Community, Spain44 yrs 4 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Founder of a leading B2B sales consultancy
  • Expert in Outcome-Centric Selling® methodology
  • Regular contributor to top sales publications
Stackforce AI infers this person is a B2B sales expert with a focus on consultancy and sales effectiveness.

Contact

Skills

Core Skills

Sales EffectivenessB2b SalesSales And Marketing

Other Skills

Hubspot CRMB2B SoftwareConsultative SellingHubSpot Sales HubHubSpotComplex SalesCRMSales ProcessStrategySales ManagementStart-upsMarketing StrategyBusiness DevelopmentProduct MarketingGo-to-market Strategy

About

Bob is the Founder and Chief Outcomes Officer of Inflexion-Point Strategy Partners, a leading B2B complex sales consultancy. He is a Founding Fellow of the Institute of Sales Professionals, and a regular contributor to the International Journal of Sales Transformation, Top Sales World, LinkedIn and other leading sources of the latest B2B sales insights. Inflexion-Point’s clients include ambitious scale-ups, established mid-market sales organisations and the entrepreneurial business units of established corporates - equipping, encouraging and enabling them to sell more effectively into today’s increasingly challenging B2B buying environments. Our Outcome-Centric Selling® approach is particularly effective in situations that involve high-value discretionary B2B purchases, multiple stakeholders and complex, lengthy and often unfamiliar buying decision journeys. Inflexion-Point’s partnerships include Align.me’s FunnelPlan™ go-to-market planning framework, Objective Management Group’s industry-leading sales team evaluation and sales candidate screening solutions and Qoos’ ground-breaking AI-guided coaching, micro-learning and opportunity qualification framework. To find out more, please book a Zoom (www.inflexion-point.com/book-a-zoom-call) or send me an InMail.

Experience

44 yrs 4 mos
Total Experience
6 yrs 1 mo
Average Tenure
10 yrs 3 mos
Current Experience

Qoos

Partner

Feb 2025Present · 1 yr 2 mos · Jávea, Valencian Community, Spain · Hybrid

  • Drawing on years of research by Brent Adamson and Graham Hawkins, Qoos offers a ground-breaking AI-guided coaching, micro-learning and opportunity qualification framework for HubSpot CRM users.
HubSpot Sales HubHubSpotSales EffectivenessB2B SoftwareB2B SalesComplex Sales+1

Objective management group

Certified Sales Assessment Partner

Sep 2019Present · 6 yrs 7 mos · Jávea, Valencian Community, Spain

  • Objective Management Group (OMG) are the world's leading salesforce assessment and evaluation platform, with nearly 2 million assessments completed globally. We partner with OMG to help our clients recruit the best sales talent, and to progressively develop the skills of their existing salespeople in a targeted way that systematically enhances organisational and individual sales effectiveness.
  • More here: https://stats.objectivemanagement.com/498
Sales EffectivenessB2B SoftwareSales and MarketingConsultative SellingB2B Sales

Revenue enablement society

Member

Jan 2018Present · 8 yrs 3 mos · Jávea, Valencian Community, Spain

Sales and MarketingConsultative Selling

Membrain.com

Certified Sales Effectiveness Consultant

Jan 2016Present · 10 yrs 3 mos · Jávea, Valencian Community, Spain

  • Membrain are widely recognised as the leading sales effectiveness platform for complex B2B sales, and are pioneering a new generation of CRM solutions that are seen as invaluable guidance tools salespeople want to use, rather than as unloved administrative tools that their company forces them to adopt.
  • More here: https://www.membrain.com/
B2B SoftwareSales and MarketingConsultative SellingSales EffectivenessB2B Sales

Institute of professional sales

Founding Fellow

Aug 2015Present · 10 yrs 8 mos · Jávea, Valencian Community, Spain

Sales EffectivenessB2B SoftwareSales and MarketingConsultative SellingB2B Sales

International journal of sales transformation

Founding Contributor

Mar 2015Present · 11 yrs 1 mo · Jávea, Valencian Community, Spain

  • Founding contributor and regular columnist for the International Journal of Sales Transformation
Sales EffectivenessB2B SoftwareSales and MarketingConsultative SellingB2B Sales

Dexterra

CMO (Interim)

Jan 2006Oct 2006 · 9 mos · Greater Seattle Area

  • During my involvement with Dexterra (now part of Antenna Software), we moved from a "cautionary" to "visionary" rating in the Gartner Magic Quadrant and came to be recognised as the world's fastest growing mobile applications company.
  • After a thorough review of our vision, position and messaging, we established Dexterra as the company leading the charge towards "The Mobile Way of Business". Triple digit growth and an impressive list of blue chip clients went a long way towards proving our claim that "Companies that Get Mobile, Get Dexterra".
B2B SoftwareB2B Sales

Inflexion-point strategy partners

Founder and Chief Outcomes Officer

Jan 2005Present · 21 yrs 3 mos · Jávea, Valencian Community, Spain

  • Inflexion-Point is a leading B2B sales consultancy. Our clients include ambitious scale-ups, established mid-market sales organisations and the entrepreneurial business units of established corporates. We equip, encourage and enable them to sell more effectively into today’s increasingly challenging B2B buying environments.
  • Our Outcome-Centric Selling® approach is particularly effective in situations that involve high-value discretionary B2B purchases, multiple stakeholders and complex, lengthy and often unfamiliar buying decision journeys.
  • Inflexion-Point’s partnerships include Align.me’s FunnelPlan™ go-to-market planning framework, Objective Management Group’s industry-leading sales team evaluation and sales candidate screening solutions and Qoos’ ground-breaking AI-guided coaching, micro-learning and opportunity qualification framework.
  • To find out more, please book a Zoom (www.inflexion-point.com/book-a-zoom-call).
  • #b2bsales #outcomecentricselling #scaleups #valueselling #saleseffectiveness
Sales EffectivenessHubspot CRMB2B SoftwareSales and MarketingB2B SalesConsultative Selling

Sybase/ianywhere

COO/EVP Worldwide Field Operations, XcelleNet Business Unit

Jan 2004Jan 2005 · 1 yr · Maidenhead

  • Continued to run and grow the XcelleNet Business Unit following acquisition by Sybase/iAnywhere, with particular responsibilities for worldwide B2B Sales and Marketing.
Sales EffectivenessB2B SoftwareB2B Sales

Xcellenet

COO/EVP Worldwide Field Operations

Jan 2001Jan 2004 · 3 yrs · London Area, United Kingdom

  • Returned to XcelleNet following a private equity (Francisco Partners) funded management buy-out. Led the worldwide field organisation, responsible for 80+ people and $40m+ revenue, including sales, marketing, business development, professional services and support, engineered a major turnaround in the company’s fortunes, achieved the coveted "top right" status in the Gartner Magic Quadrant and supported a successful trade sale to Sybase.
Sales EffectivenessB2B SoftwareB2B Sales

Protege group

VP Market Development

Jan 2000Jan 2001 · 1 yr · London Area, United Kingdom

  • Joined Protégé at the peak of the “dot.com boom”. Enabled NA-based high-technology vendors to implement successful European market entry strategies, typically accelerating their progress by 9-24 months, and built local subsidiaries for more than 25 companies, including Kana, NetGravity, Vignette, Delano, Preview Systems, AvantGo, Virage, Changepoint, GlobalSight, PlaceWare and FaceTime.
Sales EffectivenessB2B SoftwareB2B Sales

Egain

VP International

Jan 1999Jan 2000 · 1 yr · Greater Reading Area

  • Launched eGain’s business operations in Europe and Asia-Pacific. From an initial core of 2 employees, rapidly built out a team of 25 and grew International revenues from zero to a $3m run rate in under 12 months, leading to a merger with Inference.
Sales EffectivenessB2B SoftwareB2B Sales

Sterling commerce

VP Europe - Internet Systems Group

Jan 1998Jan 1999 · 1 yr · London Area, United Kingdom

  • Joined Sterling Commerce as a result of their acquisition of XcelleNet. Responsible for European sales of EDI and BPI product families, and grew revenues 25% p.a.
Sales EffectivenessB2B SoftwareB2B Sales

Xcellenet

VP and Managing Director International

Jan 1996Jan 1998 · 2 yrs · High Wycombe

  • Built a highly successful International operation with offices in the UK, France, Germany, the Netherlands, Singapore and Australia. The increase in international contribution during this period represented 80% of w/w profit growth. In 1998 we were acquired by Sterling Commerce and as part of the consequent reorganisation I was appointed VP EMEA Internet Systems Group for Sterling Commerce.
Sales EffectivenessB2B SoftwareB2B Sales

Sco

VP International Marketing

Jan 1990Jan 1996 · 6 yrs · Watford, England, United Kingdom

  • During my time at SCO, we emerged as undisputed global market leaders in the UNIX-on-Intel market, built Europe and Asia-Pacific to more than 50% of world-wide revenues and created a dominant network of distributors, resellers and channel partners. It's only in retrospect that I realise how far ahead of the game we must have been at that time in creating a truly effective multi-channel strategy.
Sales EffectivenessB2B SoftwareB2B Sales

Hewlett-packard

Sales and Marketing

Jan 1981Jan 1989 · 8 yrs · Greater Reading Area

  • Worked for a great company, at a great time. Enjoyed sustained success in a variety of senior sales and marketing roles with both hardware and software responsibility.
Sales EffectivenessB2B SoftwareB2B Sales

Education

University of West London

BA — Business Studies

Jan 1974Jan 1978

Harrow County School for Boys

Jan 1966Jan 1973

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