Apr 2012 – Sep 2016 · 4 yrs 5 mos · .

• As a Business Head at Godrej Properties and a Board Director at Godrej Garden City Properties Pvt Ltd, Rupak spearheaded the largest project of Godrej Properties Ltd which was a mixed-use integrated township development spread over 200 acres and was responsible for driving the profitability and designing signature customer experiences for the Brand.
• As a key member of the Godrej Leadership Forum, he was actively involved in leading several national initiatives of strategic importance to the organization and in innovating customer experiences for the Godrej Properties Brand to pioneer a new trend of tech-novative customer experience.
• Under his leadership, Godrej Garden City won over 15 awards at state and national levels, the prominent amongst which include :
• ■ “Integrated Township of the Year” award - 2014 & 2015 and “Innovative Marketing Concept of the Year” - 2015 at the Realty Plus Excellence Awards (Gujarat)
• ■ “Most Reliable Builder” award - 2015 at the CNBC Bazar Real Estate Awards (Gujarat)
• ■ Gold award at the 3rd Asian Consumer Engagement Forum Awards - 2014
• ■ “Top 100 Real Estate Projects in India” award - 2014 at the at the Realty Plus Excellence Awards
• ■ “Best Residential Project” award - 2014 at the Construction Week India Awards
• ■ “Best Marketing Campaign” award - 2013 at the Paul Writer’s Great India marketing Summit
• ■ “Integrated Township of the Year” award - 2013 at the Real Estate Awards by ET Now
• ■ “Best Residential Project - Ahmedabad” award - 2012 at the CNBC Awaaz Real Estate Awards

Sep 2008 – Mar 2012 · 3 yrs 6 mos · Bangalore

• Joining as a CEO for one of their largest circles in Karnataka, Rupak scripted a turnaround and reversed a continuous shrinking market share to expand Reliance Communications revenue market share. He led GSM services launch, building the distribution infrastructure and sales team for a statewide roll out garnering impressive market shares within one year of launch.

Jun 2007 – Aug 2008 · 1 yr 2 mos

• Promoted from Vice President of Sales to Vice President of Customer Service in 2005 and became Head of the West India and International markets in 2007. Managed a Rs 2.8 Bn operating budget and led 1100+ employees across 26 locations
• Rupak led customer experience for over 30 Mn individual users of Airtel mobile services through five international call centres spread across 5 locations with over 2000 call centre seats. He transformed the customer experience business model by transitioning provisioning, printing, credit and risk, outbound communication, collections to a shared services model and saving over Rs 190 Mn in service expenses

Sep 2004 – May 2007 · 2 yrs 8 mos

• Heading Sales at Kolkata, improved distribution network from 8000 outlets to 22000 outlets in ten months and thereafter promoted to head customer service for their second largest circle of Andhra Pradesh.
• As head of Customer Service, transformed underperforming operations at Airtel into the top-ranking group in India by revamping showroom experience, improving ratings from last place to 1 of 22 within 14 months. Introduced up selling techniques for showrooms and call centers, resulting Rs 143 Mn incremental income.
• Won national acclaim including the national award for the Best Managed Service Operations and three consecutive quarterly CEO Quality Awards
• Earlier in 1999 during his first stint with Airtel, Rupak launched the first ever FMCG distribution model, revamped distribution infrastructure , and grew sales 300% using innovative practices

Jun 2000 – Aug 2004 · 4 yrs 2 mos · New Delhi

• Advanced from National Strategic Business Unit Head to Strategic Marketing Head for North India's largest printing company, directed 87 team members in developing customized marketing and pricing plans for 16 locations.
• Negotiated the first-ever strategic alliance among print media groups in India tying up with Deccan Chronicle, Deccan Herald, Mid Day, Indian Express Group and Business Standard while with HT media to improve penetration in untapped markets.
• Got covered in Business India in their front runners column as "The Youngest General Manager in HT Group"

Apr 1993 – Dec 1998 · 5 yrs 8 mos · New Delhi & Gaziabad

• Joined the company as a regional marketing executive in 1993 and advanced rapidly through a series of regional and P&L head assignments to be the youngest Regional Manager in the company for their new division to launch alkaline and dry batteries in India
• Premiered alkaline and dry batteries launch in northern India, capturing 9% market share in year one with Rs 4 Mn annual sales in the very first year. Earlier in a P&L assignment grew state operations 70% to achieve the highest expansion rate in the country

May 1990 – Mar 1993 · 2 yrs 10 mos · Mumbai & Lucknow

• Joined the company as a management trainee from IIMB campus in 1990 and rapidly advanced into leading nationwide product launches. Launched Canon fax machines in the country capturing 9% market share in the first year of operations and Rs 4 Mn of toplines.