Guneet Kaur Makan

Brand Manager

Gurugram, Haryana, India4 yrs 7 mos experience

Key Highlights

MBA in Sales and Marketing from IIM Raipur.
Experience in executing successful marketing campaigns.
Strong background in digital strategy and market research.

Stackforce AI infers this person is a Marketing Professional with expertise in Brand Management and Digital Marketing.

Contact

Skills

Core Skills

Market ResearchSales Strategy

Other Skills

Financial AnalysisCustomer ExperienceBrand AwarenessMedia StrategyMicrosoft OfficeBusiness StrategyStrategic MarketingBrand ManagementDigital MarketingBusiness-to-Business (B2B)SalesMarketing StrategyBusiness DevelopmentAlgorithmsE-commerce

About

MBA in Sales and Marketing from IIM Raipur with experience in ATL/BTL execution, media planning, channel sales, digital marketing, consumer insights and brand positioning. Experienced Marketing professional having experience of working in project areas including GTM strategy, digital strategy, channel management, sales strategy and market research. Adaptable approach to problem solving and passion for devising innovative and successful campaigns.

Experience

4 yrs 7 mos

Total Experience

1 yr 1 mo

Average Tenure

Current Experience

Bata india limited

Group Brand Manager

Oct 2023 – Jan 2025 · 1 yr 3 mos · Gurugram, Haryana, India

Tvs motor company

Assistant Brand Manager

Jan 2022 – Feb 2023 · 1 yr 1 mo · Bengaluru, Karnataka, India

Working as Assistant Brand Manager for TVS Radeon

Hero motocorp ltd

2 roles

Management Trainee

Jun 2020 – Dec 2021 · 1 yr 6 mos · Jaipur, Rajasthan, India

Sales And Marketing Intern

Apr 2019 – May 2019 · 1 mo · Lucknow Area, India

 Conducted mystery shopping for all dealerships of Hero in Lucknow area
 Analysis of the challenges faced by the dealerships in Lucknow district and to formulate action plans to resolve them and improve HMCLs performance in the area
 Suggested best industry practices after benchmarking with top sales organizations, Google and Facebook from innovations in the automobile sector
 Identified the loopholes in the day to day operations and sales process of the dealerships
 Performed a financial analysis of the dealerships and suggested best practices to ensure higher profitability
 Identified touch points that need improvement in order to enhance the customer experience

Paytm

Live Project on Market Research and Dingtalk application adoption

Sep 2018 – Sep 2018 · 0 mo

 Marketing live project on DingTalk application adoption involving brand awareness and sales promotion
 Conducted market research for providing real time feedback on application use cases

Finatix- the finance club of iim raipur

Executive Member

Jul 2018 – Apr 2019 · 9 mos

 Organising Sanchayan– A program for promoting financial inclusion and financial literacy in rural area
 Bridging the gap between academia and industry by inviting guests from the industry to Institute for panel discussions and guest lectures
 Responsible for smooth working between various clubs, committees and college administration and wholesome development of Institute