May 2021 – Feb 2024 · 2 yrs 9 mos · Noida, Uttar Pradesh, India · On-site

• Led product marketing, digital campaigns, analytics, and ad operations for the NL brand under the Naukri ecosystem, combining strategy, execution, and platform integration for full-funnel growth.
• Spearheaded NL brand repositioning with a new lead-gen website, leading page design and development in collaboration with tech and content teams.
• Rolled out a Sales Automation Plan to streamline lead qualification and nurturing, contributing to improved pipeline efficiency.
• Owned newsletter strategy and execution, crafting bi-monthly communications to improve brand recall and user education among prospects.
• Involved in OKR planning and budget structuring for the marketing team, aligning campaign goals with broader business objectives.
• Directed cross-channel campaign strategy for top EdTech clients, managing paid ads, webinars, and content-led funnels—boosting conversion rates by up to 70% while reducing CAC.
• Oversaw $300K+ in monthly ad spend, optimizing across Google Ads, Meta, and affiliate channels; used Google Analytics and BI dashboards to monitor KPIs like CAC, ROAS, CTR, and revenue.
• Utilized Google Tag Manager to deploy conversion tracking and event-based actions across landing pages and forms, ensuring clean data flow into analytics systems.
• Collaborated with internal data teams to build and interpret BI dashboards, helping stakeholders make informed, data-backed decisions in real time.
• Managed Google Ad Manager (GAM) operations for Naukri publisher accounts—optimizing inventory, resolving ad delivery bottlenecks, and tuning pricing logic based on buyer behavior and bid insights.
• Impact: Blended product marketing with analytics and media strategy to drive qualified lead flow, scale brand performance, and enable data-driven decision-making across all levels.

Apr 2021 – Apr 2021 · 0 mo · Delhi, India · On-site

Jul 2019 – Apr 2021 · 1 yr 9 mos · Noida Area, India

• Led the digital marketing strategy for Kent’s product portfolio, overseeing campaign planning, web analytics, automation, and cross-functional execution across digital channels and internal teams.
• Developed and executed end-to-end digital marketing strategy across paid search, social, email, affiliate, and content channels, resulting in a 300% increase in demand generation and a 200% boost in online footfalls within a year.
• Managed campaign performance and optimization across platforms like Google Ads, Facebook, and affiliate networks to drive traffic, conversions, and ROI.
• Directed multi-channel campaign execution, including new product GTM (Go-to-Market) strategies, offer-based launches, and seasonal promotions to maximize visibility and lead capture.
• Led CRM strategy and email automation, integrating campaigns with internal databases to deliver personalized communications and nurture leads across the buying journey.
• Oversaw analytics implementation using Google Analytics, Google Tag Manager, and custom dashboards, ensuring detailed tracking of user behavior, attribution, and campaign performance.
• Coordinated with internal web development teams for tag deployment, data layer configuration, and performance testing to ensure accurate event tracking across multiple product landing pages.
• Created and presented detailed campaign reports, marketing insights, and ROI analysis to senior management—aligning execution with business goals and stakeholder expectations.
• Managed internal teams across paid media, content, social media, and email, ensuring unified messaging and seamless execution of large-scale digital initiatives.
• Impact: Transformed Kent’s digital marketing function into a high-performing, analytics-driven engine—contributing directly to brand growth, sales uplift, and long-term digital maturity.

Sep 2017 – Jul 2019 · 1 yr 10 mos · Noida Area, India

Feb 2017 – Sep 2017 · 7 mos · Gurgaon, Haryana, India · On-site

• Worked on Google’s high-value performance marketing accounts for global brands like Audi, BMW, and McDonald’s, providing advanced analytics, campaign optimization, and strategic recommendations to maximize ROI across search and display channels.
• Managed end-to-end analytics and campaign tracking, including Google Search traffic analysis, Display & Video campaigns, Shopping Ads, and Remarketing setups, ensuring flawless execution across multiple verticals.
• Used Google Analytics and Tag Manager to implement, audit, and manage conversion tracking and audience segmentation—feeding critical data into campaign performance loops.
• Created weekly performance dashboards and detailed ROI analysis reports, presenting insights to senior stakeholders to guide budget allocation and creative direction.
• Played a key role in keyword expansion, discovery, and negative keyword optimization, resulting in improved quality scores and reduced CPCs.
• Optimized landing pages and ad copy for SEM campaigns, increasing CTR and enhancing user engagement, particularly for high-stakes launches in the automobile and QSR sectors.
• Collaborated with internal Google teams and client-side brand managers to align campaign execution with strategic brand messaging and global launch calendars.
• Impact: Helped optimize multi-million-dollar ad accounts for flagship brands by ensuring precision in tracking, relevance in targeting, and accountability in performance—directly contributing to campaign scalability and measurable ROI improvement.

Mar 2016 – Jan 2017 · 10 mos · New Delhi Area, India

• Personally handling Paid Search & Display Advertising campaigns with budgets higher than 15-20 Lacs per month. Apart from this, handling social ad campaigns on Facebook.
• Strategizing SEM campaigns sand optimizing websites for search engines owned by company to enhance overall web presence & maximize online marketing ROI for their portals.
• Monitor web properties and evaluate their online marketing campaigns effectiveness. Create custom reports, perform actual analysis to track consumer behaviour and present key analytic findings and related solutions to senior management.
• Extensive usage of Google Analytics to measure & analyze visitors, traffic sources, visitor demographics & other key factors to give us meaningful insights for expansion.

May 2014 – Mar 2016 · 1 yr 10 mos · New Delhi Area, India

• Personally handling Paid Search & Display Advertising campaigns with budgets higher than 15-20 Lacs per month. Apart from this, handling social ad campaigns on Facebook.
• Strategizing SEM campaigns sand optimizing websites for search engines owned by company to enhance overall web presence & maximize online marketing ROI for their portals.
• Monitor web properties and evaluate their online marketing campaigns effectiveness. Create custom reports, perform actual analysis to track consumer behaviour and present key analytic findings and related solutions to senior management.
• Extensive usage of Google Analytics to measure & analyze visitors, traffic sources, visitor demographics & other key factors to give us meaningful insights for expansion.

Apr 2012 – Apr 2014 · 2 yrs · New Delhi Area, India

• Client Interaction.
• PPC Project Handling from India, USA, Canada and Australia.
• Worked on Travel, Hotels, Sunglasses, Eyeglasses, TechSupport, Mobile Application and Software campaigns.
• Creating, implementing, tracking, analyzing. Remarketing and optimizing Paid Search campaigns.
• Manage 10 + Pay Per Click (PPC) campaigns with an approximate spend of 15-20 Lac in Google Adwords and MSN AdCenter for clients ranging from e-commerce, large scale Real Estate Developers, Financial Services and Agricultural.
• Work exclusively with Director of Search Marketing to strategize, up sell, and analyze ROI for PPC management offerings.
• Develop custom monthly reporting deliverables for each client by analyzing website and paid search traffic through Google Analytics.
• Provide best practices recommendations and consulting to clients and account executive team for PPC specific landing page development and implementation.
• Responsible for Pay Per Click Vendor ad copy creation, keyword research, keyword traffic estimates and analytics analysis.
• Analyze detailed data including CPC, impressions, CTR and conversions to reach desired CPA levels, increase ROI and increase lead generation.
• Lead role in landing page development, implementation, multi-variant testing and consulting.