Sachin Singh

CEO

Delhi, India12 yrs 10 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Pioneered premium short-form drama at Kuku TV.
  • Led transformation of unorganised retail sector at Easy Pay.
  • Founded a successful skill-based gaming platform.
Stackforce AI infers this person is a B2C Product Leader with expertise in Revenue Growth and Engagement Strategies.

Contact

Skills

Core Skills

Revenue GrowthContent StrategyBusiness StrategyProduct ManagementUser EngagementGrowth StrategyEntrepreneurshipBusiness DevelopmentProject ManagementEvent ManagementLeadershipHuman ResourcesEngineeringTechnical Development

Other Skills

Growth MarketingMonetization MechanicsP&L ManagementConsumer Journey OptimizationPost Purchase Revenue GrowthProduct ExperienceContent LaunchEngagementRetentionProduct DevelopmentB2B e-commerceBusiness IntelligenceKirana DigitizationGaming Platform DevelopmentTeam Building

About

In a world where content is king, the challenge lies not just in capturing attention but in sustaining engagement. At Kuku, we have the privilege of blending Generative AI with the art of storytelling to redefine content creation, distribution and consumption. This not only fuels revenue growth but also pioneers new standards. It’s about creating a world where every piece of content we deliver is a story waiting to be unfolded, personalized by AI, and tailored to the heartbeat of our audience. Feel free to get in touch for a casual brainstorming session here: https://calendly.com/p12sachinks90/30min Contact: e-mail - p12sachinks@iima.ac.in

Experience

12 yrs 10 mos
Total Experience
2 yrs 1 mo
Average Tenure
5 yrs 7 mos
Current Experience

Kuku

5 roles

Head - Kuku TV | Premium Shorts & Drama

Jan 2026Present · 4 mos

  • Building India's #1 Premium Shorts & Drama platform.

Sr. VP - Revenue Growth (Kuku TV)

Jan 2025Dec 2025 · 11 mos

  • Played a key role in pioneering premium short-form drama at scale, leading one of the top-performing Revenue Growth Pods focused on accelerating new user acquisition across flagship microdrama titles.
  • I led end-to-end growth strategy for high-performing content, driving scale through:
  • Channel Expansion: Scaled acquisition across Meta, Google, performance agencies, and affiliate networks.
  • Trope Expansion: Identified and amplified high-converting storytelling themes including drama, romance, mistaken identity, race-against-time, and emotionally charged narratives.
  • Creative Scale Engine: Built and managed a high-velocity creative supply chain for continuous ad testing, rapid iteration, and performance-led scale-up.
  • Performance Optimization: Leveraged data-driven experimentation to maximize ROAS, improve CAC efficiency, and accelerate user growth on top microdramas.
  • This role blended content strategy, growth marketing, and monetization mechanics — helping position Kuku TV as a scalable player in premium short-format entertainment.
Revenue GrowthContent StrategyGrowth MarketingMonetization Mechanics

VP - Revenue Growth (FM - South India Biz)

Promoted

Oct 2023Dec 2024 · 1 yr 2 mos

  • Led the overall revenue growth and managed P&L for South India Business at Kuku FM. Worked on solving the end-to-end consumer journey right from paid user acquisition to engagement and renewal in a fast-evolving content industry largely driven by Gen AI and the art of storytelling.
Revenue GrowthP&L ManagementConsumer Journey OptimizationBusiness Strategy

VP Growth - Renewal Business

Oct 2021Oct 2023 · 2 yrs

  • Led the post purchase revenue growth for Kuku FM focussing on product experience, content launch for deep listening and renewal conversions. Worked on improving the CAC Payback and Lifetime Value of our existing paid subscribers.
Post Purchase Revenue GrowthProduct ExperienceContent LaunchRevenue GrowthProduct Management

AVP Product | Engagement

Aug 2020Oct 2021 · 1 yr 2 mos

  • Led the Product Vertical - Engagement & Retention with a dedicated team of Product Managers, Engineers, UI/UX Designers, QA and Analytics to improve retention, app-rating, frequency and listening time of app-installed userbase.
EngagementRetentionProduct ManagementUser Engagement

Walmart ecommerce

Dy. General Manager - Product Management

Jul 2019Aug 2020 · 1 yr 1 mo · Gurgaon, India

  • Kirana Digitization Program
  • Lead the product development of the B2B e-commerce platform aimed to digitize day-to-day kirana operations under KDP
  • Design the complete product roadmap covering enhanced features on POS application such as billing console, inventory management, purchase order, GRN, customer account management, promotions, marketing campaigns, NPS and more as per the user stories and market intelligence
  • Design and developed the Business Intelligence platform for internal teams to streamline back-end processes, manage on-field operations, analyze & reconcile system data and deliver actionable outcomes leading to the growth of the program
  • Coordinate with internal teams to lead the technical integration with Walmart e-commerce platform, third party systems, SAP and more as per the requirement
  • Walmart e-Commerce
  • Lead the design, development and implementation of a sales force automation platform intended to help the customer acquisition team for training and spreading awareness of Walmart e-commerce platform
  • Assist the e-commerce team to implement a customer grievance and support platform to streamline customer queries and enhance service level support
Product DevelopmentB2B e-commerceBusiness IntelligenceProduct ManagementBusiness Strategy

Easy pay private limited

President - Growth & Strategy

Feb 2018Jul 2019 · 1 yr 5 mos · Bangalore · On-site

  • Kirana Digitisation 2.0 - Led the transformation of unorganised retail sector
  • Innovative initiatives for mom&pop stores: POS Solutions, Smart Procurement Solutions, Hyper-local Retail Services, FinTech Services, Smart City (Financial Inclusion & urban transportation) and more.
  • Product Management: Led the product development for Kirana Digitization solution using agile approach involving development, design, support, data science, finance & management teams to derive the right product fit in the market.
  • Growth Strategy: Developed synergistic business alliances with top business partners in the industry. Established proof of concepts, executed pilots for new business verticals and successfully rolled out operations across 8 cities.
  • Streamlined operations and support with standardized practices and accountability, training, development of operations and support team.
  • Developed the sales strategy and streamlined the sales team to focus on targets assigned, guiding the sales team to mark progress and drive growth and developed sales & support team in new territories for expansion.
Kirana DigitizationProduct ManagementGrowth Strategy

Mindstakes games private limited

Founder & CEO

Jul 2016Jan 2018 · 1 yr 6 mos · Ahmedabad · On-site

  • Building Betyourskills.com, a skill-based gaming platform offering variety of RMG games such as Poker, Chess, fantasy cricket and more.
  • Conceptualised idea of gaming platform offering skill based games with real stakes.
  • Strategised product development, recruitment, team building and funds requirements to start in-house platform development of our first game with 7 team members
  • Launched www.betyourskills.com with our first game - poker with three variants to be played with real stakes
  • Prepared Investment Memorandum and detailed Financial model for investors
  • Successfully exited post raising seed funds from two angel investors
Gaming Platform DevelopmentTeam BuildingProduct StrategyEntrepreneurshipProduct Management

Easy pay private limited

Vice President (Founder's Office)

Mar 2014Jun 2016 · 2 yrs 3 mos · Ahmedabad Area, India · On-site

  • Product Management & Strategy
  • Design and development of Easy Pay Point-of-Sale (POS) Hardware and App offering variety of Value-added services such as Bill Payments, Inventory management, AEPS payments etc.
  • Partnered with leading financial institutions and government to implement Smart City projects.
  • Strategy: Developed synergistic business alliances with top business partners in the industry. Established proof of concepts, executed pilots for new business verticals such as Smart City Projects, Fin-tech service platform, closed-loop wallet for Kiranas etc.
  • Streamlined operations and support with standardized practices and accountability, training, development of operations and support team.
  • Developed the sales strategy and streamlined the sales team to focus on targets assigned, guiding the sales team to mark progress and drive growth and developed sales & support team in new territories for expansion.
Product ManagementStrategy DevelopmentSales StrategyBusiness Strategy

Aditya birla group

ABG GLP Summer Internship Program

Apr 2013May 2013 · 1 mo · Mumbai Area, India

  • Specialization: Strategy
  • Business Unit: Solar Power Business
  • Functional Area: Business Development
  • Contributions:
  • Spotted potential business opportunities by critically analyzing the political scenario and policy
  • framework in different states
  • Designed a Project Execution Plan on MS Project for an ongoing solar power project in Rajasthan
  • Successfully implemented the vendor rating and selection model on component ‘module mounting
  • structures’
  • Achievements:
  • Awarded Pre-Placement Interview (PPI) for the outstanding work during Summer Internship
  • Strategized and developed a vendor rating and selection mechanism for procurement of key solar
  • components which was well appreciated and then successfully implemented by the business.
  • Performance Rating – 4.7/5
StrategyProject ExecutionVendor ManagementBusiness DevelopmentProject Management

National instruments

Summer Intern - Application Engineering

May 2011Jul 2011 · 2 mos · Bangalore

  • Did project on:
  • 1. NI Flex RIO Device Support for EPICS on Linux.
  • 2. Developed application to run external code on Vx-Works Target (NI Compact RIO).
Application EngineeringProject DevelopmentEngineeringTechnical Development

Indian institute of technology, jodhpur

2 roles

General Executive, Games and Sports Council

Apr 2011Apr 2012 · 1 yr · Jodhpur, Rajasthan

  • Managed all the sports and adventure activities on campus including regional and national sports events with a contingent of 120+ student athletes.
  • Presented the overall budget, Inter IIT Sports Meet Budget, and facility creation budget for the academic year in position.
  • Managed budget of Rs 30 lakhs, incorporated in setting up facility of Gymnasium, Inter IIT Sports Meet 2011, Sports grounds and courts construction at the temporary campus.
Sports ManagementBudget ManagementEvent ManagementLeadership

Head of Placement Cell

Oct 2010Apr 2012 · 1 yr 6 mos · Jodhpur, Rajasthan

  • Formed the Placement Cell with a structured team and functioning.
  • Led the recruitment activities for Internship and Placements for academic year 2011-12.
  • Maintained relationships and contacts with different companies and universities all across the world.
RecruitmentTeam ManagementHuman ResourcesLeadership

Education

Indian Institute of Management Ahmedabad

PGP 2012-14 — General Management

Jan 2012Jan 2014

University of Virginia Darden School of Business

Online Course — Digital Product Management

Jan 2019Jan 2019

Indian Institute of Technology Jodhpur

B-Tech — Electrical Engineering

Jan 2008Jan 2012

Delhi Public School - Vijaypur

Senior Secondary — Science

Apr 2007Mar 2008

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