Vipul Setia

CEO

Gurgaon, Haryana, India9 yrs 1 mo experience

Key Highlights

  • Led marketing for India's largest used-car platform.
  • Achieved 150 million+ reach in brand campaigns.
  • Built Proctology vertical from scratch.
Stackforce AI infers this person is a Marketing Leader with expertise in Brand Management and Growth Marketing.

Contact

Skills

Core Skills

Marketing CampaignsBrand AwarenessGrowth MarketingSales & MarketingCustomer Insight

Other Skills

Market AnalysisCampaignsSocial Media BloggingPerformance MetricsPerformance AnalysisEntrepreneurshipContent StrategyMedia PlanningInfluencer MarketingEvent ManagementSocial MediaOffline MarketingProject ManagementBrand ManagementBusiness Development

About

I'm a DU grad who somehow ended up leading marketing for India's largest used-car platform. No MBA. No legacy connections. Just relentless curiosity and a belief that marketing should make the cash register ring, not just win awards. Over 8 years, I've gone from owning a P&L at UrbanClap to launching a proctology vertical at Pristyn Care (yes, that happened), to running large-scale marketing at Zomato, Apna, and now Cars24. The one thread through it all? I don't treat marketing in isolation. You won't get the budget if you can't show business impact. You won't get business if you don't invest in a brand. I sit at that intersection, where the creative brief meets the balance sheet. Currently building brand at Cars24. Thinking about what it takes to make Indian consumer brands unforgettable. I write about campaigns, marketing strategy, the business of branding, and corporate life with no filter.

Experience

9 yrs 1 mo
Total Experience
1 yr 6 mos
Average Tenure
1 yr 4 mos
Current Experience

Cars24

Head of Brand

Jan 2025Present · 1 yr 4 mos · Gurugram, Haryana, India · On-site

Apna

All Things Brand & Beyond

Jan 2022Dec 2024 · 2 yrs 11 mos · Gurugram, Haryana, India · On-site

  • Brand and Consumer Insights
  • 1. Launched Brand Campaign on multiple channels such as Youtube, TV & OTT across various properties such as T20 WC, India Bilateral Series and regular General Entertainment, music and movies channels, achieving 150 million+ reach, 40% growth in New Organic users and 2x growth in topline metrics such as TOMA and Unaided Awareness.
  • 2. Published the results for various research studies such as Candidate Brand Health Tracker, Employer BHT, Brand Perception etc to assess the market share in terms of awareness, usage and consideration.
  • PR and Communications
  • 1. Crafted various media releases such as Year-end report, Increasing participation of women in the workforce etc, garnering more than 200 coverages across CAT A, CAT B and CAT C publications.
  • Influencer Marketing
  • 1. Scaled the influencer marketing channel to achieve 1 lac+ install MoM
  • 2. Improved the overall key metrics for the channels by ensuring certain quality parameters were followed in all the brand integrations.
  • 3. Organised the 1st ever Youtube Job fair in which 150+ job influencers went live in a couple of days, achieving 3 million+ viewership on Youtube in a day.
  • Offline Marketing
  • 1. Created a playbook for the offline marketing campaigns to be executed whenever a new city gets launched.
  • 2. Executed the OOH, BTL and ATL marketing campaigns in multiple cities for the organisation, achieving more than 100 million impressions across various market segments.
  • Partnerships
  • 1. Collaborated with key Private and Government market leaders such as Vodafone India, Govt. of Haryana, Govt. of Rajasthan etc to increase user penetration across the country, achieving ~2 million traffic MoM
  • Alternate Channels
  • 1. Opened up new channels such as Telegram, SMS and Email marketing, College outreach program to acquire new users and increase the Monthly Active User base for the company
Marketing CampaignsCustomer InsightGrowth MarketingMarket AnalysisCampaignsSocial Media Blogging+7

Zomato

Senior Manager - Branding, Marketing & Everything in Between

May 2019Jan 2022 · 2 yrs 8 mos · Gurgaon, India · On-site

  • 1. Led & scaled the facility standardization project to ensure a similar user experience in terms of branding & design for all Fitso facilities in Delhi-NCR, Bangalore & Hyderabad
  • 2. Increased the revenue from offline marketing channels such as ATL & BTL activities from Rs 14 lacs to Rs 87 lacs on monthly basis leading to a 30% contribution in the total revenue of Rs 3 crores.
  • 3. Ventured new channels for revenue optimization and customer acquisitions by collaborating with platforms like CRED, Timesprime, Paytm First etc at a 0 % increase in costs.
  • 4. Scaled the revenue from Pay and Play model for the company from Rs 23,000 per month to Rs 15 lacs per month, bringing capacity utilisation of the facility to 58% from 37% post-first lockdown.
Marketing CampaignsCustomer InsightGrowth MarketingMarket AnalysisCampaignsSocial Media Blogging+7

Pristyn care

Category Owner | Business Growth

Oct 2018May 2019 · 7 mos · Gurgaon, Haryana, India · On-site

  • 1. Built the Proctology vertical from scratch and handled a sales team of 10 member, bringing 25 million INR revenue approximately month on month
  • 2. Enhanced the experience for the patients undergoing surgery by introducing pickup & drop services, care-buddy assistance etc, resulting in an increase in average patient rating from 3.9 to 4.74
  • 3. Increased average ticket size for cash patients from Rs.57000 to Rs.68000 resulting in a 19.29% increase in total revenue
  • 4. Increased the percentage of cashless claims from 37% to 54%, leading to early disbursement of payment from the insurance company
Customer InsightGrowth MarketingMarket AnalysisCampaignsPerformance MetricsPerformance Analysis+3

Urban company

4 roles

Category Manager - Beauty and Wellness

Promoted

Jul 2018Oct 2018 · 3 mos · On-site

  • 1. Launched the full-stack model for Fitness Trainers' in Hyderabad, leading to an increase in revenue per request from Rs 100 to Rs 407.
  • 2. Brought a jump in average customer rating from 3.89 to 4.93, thereby reducing the Bad Customer Experience from 29.89% to 17.60%
  • 3. Handled P&L, professionals’ acquisition-marketing, sales and NPR for the category
Customer InsightCampaignsPerformance MetricsPerformance AnalysisEntrepreneurshipSales & Marketing

Associate- Category Management - Beauty and Wellness

May 2018Jul 2018 · 2 mos · On-site

  • 1. Led the Fitness Trainers' vertical towards growth by launching Full Stack Model in Delhi, garnering a 417 % increase in Revenue Per Request, from Rs 100 to Rs 517.
  • 2. Built a supply of 250+ fitness trainers for the vertical, thereby reducing the average Turn around Time on the customer request to 15 mins from 3 hours
  • 3. Launched and Scaled the revenue model for the category to Rs 10 lacs per month from Rs 75 thousand a month
Customer InsightPerformance MetricsPerformance AnalysisEntrepreneurshipSales & Marketing

Associate- Category Management - Physiotherapy

Promoted

Feb 2018Apr 2018 · 2 mos · On-site

  • 1. Launched a full-stack model for the Physiotherapist category in Bangalore.
  • 2. Brought delivery percentage from 35.67% to 43.28% for the category.
  • 3. Controlled Bad Customer Experience (BCE) for the category from 36.42% to 19.63% by ensuring market equilibrium between supply and demand across Bangalore.
Customer InsightPerformance MetricsPerformance AnalysisEntrepreneurshipSales & Marketing

Business Development Associate - Health and Wellness

Oct 2017Jan 2018 · 3 mos · On-site

  • 1. Identifying and onboarding service professionals in the Fitness and Yoga Trainers category, involving tasks from cold calling to conducting on-site meetings
  • 2. Imparting necessary training to onboarded service providers on how to use the application and basic skillset such as how to convert a client
Customer InsightPerformance MetricsPerformance AnalysisEntrepreneurshipSales & Marketing

Followyoursport.com

Marketing Intern

Jan 2017Feb 2017 · 1 mo · Gurgaon, India

  • Led multiple branding activities such as sponsorship proposals, campus hoarding and standees etc for the company during college festivals at the university
  • Closed 30 partnerships with various colleges for organising seminars and specific events during their annual event
  • Brought 10k+ installs in a month, increasing the direct user base and attaining popularity for the platform

Money-wizards

Campus Entrepreneurship Internship

Jan 2016Mar 2016 · 2 mos · New Delhi Area, India · On-site

  • Organised the Youth Money Olympiad for the entire college, bringing in the highest participation i.e. 1500+ students across the whole university.
  • Led the company's entire branding and marketing activities such as seminars, traditional OOH etc in and around campus to maximise the participation of the students.

Timesjobs

Telesales Consultant

Dec 2015Jan 2017 · 1 yr 1 mo · Noida, Uttar Pradesh, India · On-site

  • * Worked as Telesales Executive in the organisation, helping job seekers to connect with relevant employers

Education

Motilal Nehru college,University of Delhi

B.COM

Jan 2014Jan 2017

Bhartiya Vidya Bhavan Vidyashram, Jaipur

AISSCE (Class 12th)

Jan 2013Jan 2014

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