Jan 2022 – Dec 2024 · 2 yrs 11 mos · Gurugram, Haryana, India · On-site

• Brand and Consumer Insights
• 1. Launched Brand Campaign on multiple channels such as Youtube, TV & OTT across various properties such as T20 WC, India Bilateral Series and regular General Entertainment, music and movies channels, achieving 150 million+ reach, 40% growth in New Organic users and 2x growth in topline metrics such as TOMA and Unaided Awareness.
• 2. Published the results for various research studies such as Candidate Brand Health Tracker, Employer BHT, Brand Perception etc to assess the market share in terms of awareness, usage and consideration.
• PR and Communications
• 1. Crafted various media releases such as Year-end report, Increasing participation of women in the workforce etc, garnering more than 200 coverages across CAT A, CAT B and CAT C publications.
• Influencer Marketing
• 1. Scaled the influencer marketing channel to achieve 1 lac+ install MoM
• 2. Improved the overall key metrics for the channels by ensuring certain quality parameters were followed in all the brand integrations.
• 3. Organised the 1st ever Youtube Job fair in which 150+ job influencers went live in a couple of days, achieving 3 million+ viewership on Youtube in a day.
• Offline Marketing
• 1. Created a playbook for the offline marketing campaigns to be executed whenever a new city gets launched.
• 2. Executed the OOH, BTL and ATL marketing campaigns in multiple cities for the organisation, achieving more than 100 million impressions across various market segments.
• Partnerships
• 1. Collaborated with key Private and Government market leaders such as Vodafone India, Govt. of Haryana, Govt. of Rajasthan etc to increase user penetration across the country, achieving ~2 million traffic MoM
• Alternate Channels
• 1. Opened up new channels such as Telegram, SMS and Email marketing, College outreach program to acquire new users and increase the Monthly Active User base for the company

May 2019 – Jan 2022 · 2 yrs 8 mos · Gurgaon, India · On-site

• 1. Led & scaled the facility standardization project to ensure a similar user experience in terms of branding & design for all Fitso facilities in Delhi-NCR, Bangalore & Hyderabad
• 2. Increased the revenue from offline marketing channels such as ATL & BTL activities from Rs 14 lacs to Rs 87 lacs on monthly basis leading to a 30% contribution in the total revenue of Rs 3 crores.
• 3. Ventured new channels for revenue optimization and customer acquisitions by collaborating with platforms like CRED, Timesprime, Paytm First etc at a 0 % increase in costs.
• 4. Scaled the revenue from Pay and Play model for the company from Rs 23,000 per month to Rs 15 lacs per month, bringing capacity utilisation of the facility to 58% from 37% post-first lockdown.

Oct 2018 – May 2019 · 7 mos · Gurgaon, Haryana, India · On-site

• 1. Built the Proctology vertical from scratch and handled a sales team of 10 member, bringing 25 million INR revenue approximately month on month
• 2. Enhanced the experience for the patients undergoing surgery by introducing pickup & drop services, care-buddy assistance etc, resulting in an increase in average patient rating from 3.9 to 4.74
• 3. Increased average ticket size for cash patients from Rs.57000 to Rs.68000 resulting in a 19.29% increase in total revenue
• 4. Increased the percentage of cashless claims from 37% to 54%, leading to early disbursement of payment from the insurance company

Jul 2018 – Oct 2018 · 3 mos · On-site

• 1. Launched the full-stack model for Fitness Trainers' in Hyderabad, leading to an increase in revenue per request from Rs 100 to Rs 407.
• 2. Brought a jump in average customer rating from 3.89 to 4.93, thereby reducing the Bad Customer Experience from 29.89% to 17.60%
• 3. Handled P&L, professionals’ acquisition-marketing, sales and NPR for the category

May 2018 – Jul 2018 · 2 mos · On-site

• 1. Led the Fitness Trainers' vertical towards growth by launching Full Stack Model in Delhi, garnering a 417 % increase in Revenue Per Request, from Rs 100 to Rs 517.
• 2. Built a supply of 250+ fitness trainers for the vertical, thereby reducing the average Turn around Time on the customer request to 15 mins from 3 hours
• 3. Launched and Scaled the revenue model for the category to Rs 10 lacs per month from Rs 75 thousand a month

Feb 2018 – Apr 2018 · 2 mos · On-site

• 1. Launched a full-stack model for the Physiotherapist category in Bangalore.
• 2. Brought delivery percentage from 35.67% to 43.28% for the category.
• 3. Controlled Bad Customer Experience (BCE) for the category from 36.42% to 19.63% by ensuring market equilibrium between supply and demand across Bangalore.

Oct 2017 – Jan 2018 · 3 mos · On-site

• 1. Identifying and onboarding service professionals in the Fitness and Yoga Trainers category, involving tasks from cold calling to conducting on-site meetings
• 2. Imparting necessary training to onboarded service providers on how to use the application and basic skillset such as how to convert a client

Jan 2017 – Feb 2017 · 1 mo · Gurgaon, India

• Led multiple branding activities such as sponsorship proposals, campus hoarding and standees etc for the company during college festivals at the university
• Closed 30 partnerships with various colleges for organising seminars and specific events during their annual event
• Brought 10k+ installs in a month, increasing the direct user base and attaining popularity for the platform

Jan 2016 – Mar 2016 · 2 mos · New Delhi Area, India · On-site

• Organised the Youth Money Olympiad for the entire college, bringing in the highest participation i.e. 1500+ students across the whole university.
• Led the company's entire branding and marketing activities such as seminars, traditional OOH etc in and around campus to maximise the participation of the students.

Dec 2015 – Jan 2017 · 1 yr 1 mo · Noida, Uttar Pradesh, India · On-site

• * Worked as Telesales Executive in the organisation, helping job seekers to connect with relevant employers