Prasad Veluri

CEO

Hyderabad, Telangana, India19 yrs 11 mos experience
Highly Stable

Key Highlights

  • Led technical evolution of Meta’s Ads products.
  • Achieved 80% user penetration and scaled reports significantly.
  • Mentored engineers, fostering a culture of knowledge sharing.
Stackforce AI infers this person is a SaaS expert with strong capabilities in enterprise-grade software development and team leadership.

Contact

Skills

Core Skills

System Architecture & Scalable DesignData Modeling & Domain-driven DesignVendor ManagementPython (programming Language)PythonApi IntegrationZendPhpMysqlVisual Basic .net (vb.net)Oracle Sql

Other Skills

Big Data TechnologiesCross-Cloud & Cross-Functional CollaborationEnterprise Platform EngineeringAPI Design & Integration PatternsSecurity, Access Control & Data SegregationTechnical Leadership & MentorshipRelease Planning & Engineering ExcellenceAnalytics, Telemetry & Data-Driven InsightsStakeholder ManagementTeam BuildingEngineering LeadershipSoftware Project ManagementProject Resource AllocationCode ReviewSoftware Deployment

About

Experienced Software Engineering Lead | Driving Innovation, Team Excellence & Project Success Software Engineering Lead with a proven track record of spearheading high-performing product teams and successfully delivering intricate projects within dynamic, fast-paced environments. 🚀 Work Experience Meta (Facebook), Hyderabad, India - Software Engineer, Lead | 2015-Present At Meta, I've orchestrated the transformation of the Ads product landscape, amplifying sales analytics and reporting capabilities. My leadership has yielded remarkable results, achieving over 80% user penetration and scaling annual reports from 10K to 200K, benefiting 10K+ high-spending advertisers. Managed and optimized vendor teams of 15+ developers, resulting in a 2X productivity surge and 30% cost savings, all while maintaining high-quality product standards. Mentored and nurtured 5+ new engineers, fostering a culture of knowledge sharing and continuous learning. Kodak India - Software Development Lead | 2011-2015 During my tenure at Kodak India, I played a pivotal role in enhancing and customizing the Packaging Workflow products, contributing to a 5X surge in product revenue. Notable achievements include: Led a contract team of 10+ engineers, seamlessly aligning with Infosys Ltd., resulting in a 40% cost reduction and efficient scaling of product development and support. Kodak, Stamford, CT, USA - Software Engineer | 2006-2011 My time at Kodak USA was marked by the development of innovative web applications, streamlining approval processes and compliance for Fortune 500 clients. 🌐 Technical Skills I am proficient in a wide array of technologies, including: Programming: Python, HackLang, Java, PHP Frontend: JQuery, ReactJS, UI/UX Design Backend: Django, Laravel, Apache, Nginx Databases: SQL, MySQL, Oracle, MongoDB, Redis Versioning: SVN, GIT, Phabricator, JIRA Web Services: Restful, GraphQL Other: Problem Solving, Testing (Unit & Integration), Debugging, Analytical Thinking, Adaptability 💼 Management Skills My leadership style encompasses: Team and Vendor Management Mentoring, Coaching, and Scrum/Agile Development Stakeholder Engagement and XFN Collaboration End-to-End Project Execution Strategic Planning and Effective Communication 🎓 Education Master of Science, University of Tennessee, Knoxville - 2005 Bachelor of Engineering, Andhra University - 2003 Let's connect and explore possibilities! Feel free to reach me at +91 98856 78654 or prasad.veluri@gmail.com. Check out my professional journey on LinkedIn.

Experience

19 yrs 11 mos
Total Experience
5 yrs 11 mos
Average Tenure
2 yrs 5 mos
Current Experience

Salesforce

Principal Member of Technical Staff

Dec 2023Present · 2 yrs 5 mos · Hyderabad, Telangana, India · On-site

  • Principal Engineer in Manufacturing Cloud, driving architecture, data modeling, and scalable platform design for enterprise-grade features.
  • Leading cross-team and cross-cloud alignment to deliver complex capabilities with strong focus on security, scale, and extensibility.
  • Playing a key role in release execution through design reviews, technical leadership, and ensuring high engineering quality.
  • Advancing analytics, telemetry, and data-driven insights while supporting platform modernization initiatives.
  • Mentoring engineers and tech leads, shaping technical direction, and fostering strong collaboration across product, design, and engineering teams.
System Architecture & Scalable DesignData Modeling & Domain-Driven Design

Meta

Software Engineer, Lead

Oct 2015Apr 2024 · 8 yrs 6 mos · Hyderabad Area, India · On-site

  • Led the technical evolution of Meta’s Ads products by diversifying the sales analytics and reporting portfolio to achieve more than 80% user penetration for the products and scaling from 10K annual reports to more than 200K serving more than 10K high-spending advertisers.
  • Engineered a Unified Sales Analytics platform for sales insights by automating generation of 20+ downloadable PPT reports, 100+ metrics with on screen visualizations and 10+ dashboards which can be attributed to 2X incremental revenue for GBG touching 90% annual revenue.
  • Designed and developed complex product features efficiently by integrating APIs, implementing big-data technologies and building reusable components which reduced report development time by 50% to 6-8 weeks with 99% success rate for report generation.
  • Managed contractor teams of 15+ developers directly to outsource engineering work resulting in 2X increased productivity of the team and cost savings of 30% while maintaining product quality.
  • Mentored 5+ junior engineers by providing technical guidance, conducting code reviews, and fostering a collaborative and an inclusive team culture of knowledge sharing and continuous learning.
  • Forged strong partnerships with XFNs and promoted effective communication among diverse teams, which led to accelerated decision-making processes and a 30% decrease in project execution time.
Vendor ManagementPython (Programming Language)

Eastman kodak

2 roles

Software Development Lead

Jul 2011Sep 2015 · 4 yrs 2 mos · Hyderabad, India · On-site

  • Led development of Kodak’s Packaging Workflow products by enhancing the core products and implementing client customizations. Translated business requirements into technical specifications, defined project scope and assigned priorities to support existing and on-boarding of new clients successfully thereby increasing products revenue by 5X.
  • Independently managed a contract team of 10+ engineers with Infosys Ltd. to scale product development and support in a cost effective manner and reducing cost by 40%.
Vendor ManagementZend

Software Engineer

Mar 2006May 2011 · 5 yrs 2 mos · Stamford, Connecticut, United States · On-site

  • Developed multiple web applications for the Kodak Design2launch products enabling fortune 500 clients in Tech, CPG and FMCG to automate their approval flows and reduce compliance errors to 0%.
  • Developed web based workflow tools to upload, view and annotate ultra hi-res graphic images in a browser-based interface and route approved creatives to printers for production using an automated process to enforce FDA 21 CFR part 11 standards.
PHPMySQL

University of tennessee

Web Developer

Aug 2004Mar 2006 · 1 yr 7 mos · Knoxville, Tennessee Area · On-site

  • ⋅ Developed and maintained internal web applications for the Department of University Housing using PHP, CSS, HTML and Javascript by interacting with Microsoft Access and Oracle databases.
  • ⋅ Developed Reports using Seagate® Software Crystal Reports® using an Oracle Database back-end for internal office use by the Housing Department Staff. on a daily basis. Major reports include waiting list reports, E-mail reports, parking reports, Mail-box key reports, Statement of Account Report, Dining Services Reports, Housing Agreement receipts, Housing Application Summary Reports, Financial Transactions Reports.
  • ⋅ Developed Visual Basic 6.0 applications for internal use for managing PC and MAC support issues and archiving support data.
Visual Basic .NET (VB.NET)Oracle SQL

Education

University of Tennessee, Knoxville

M.S — Electrical and Computer Engineering

Aug 2003Dec 2005

GITAM Deemed University

Bachelor of Engineering - BE — Electronics and Communication Engineering

Aug 1999May 2003

Dr V S Krishna Govt College

Intermediate — MPC

Jan 1997Jan 1999

MVP Pubilc School

High School — ICSE

Jan 1994Jan 1997

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