Jul 2023 – Sep 2025 · 2 yrs 2 mos · On-site

Oct 2021 – Jun 2023 · 1 yr 8 mos · On-site

Apr 2021 – Oct 2021 · 6 mos

Jan 2019 – Mar 2021 · 2 yrs 2 mos

Jul 2017 – Dec 2018 · 1 yr 5 mos

Aug 2015 – Jun 2017 · 1 yr 10 mos · Gurgaon

• Responsible for P&L of household brands and overall auto dish brand including its analysis and review every month and quarter
• Instrumental in New Product Development (work in coherence with global and local teams including design, packaging, R&D, legal, regulatory, production planning, factory personnel etc.) and maintaining brand health of existing portfolio
• Instrumental in working on the pricing and promotion strategy of overall brand portfolio
• Development and Execution of the Annual Marketing Plan as per the aligned budget supporting the venture’s business goals in line with the overall strategy. Work closely with corporate and regional sales functions to achieve annual targets
• Responsible for driving the content and communication strategy in Indian ecosystem and activate campaigns on various offline domain (BTL activations, PoS activities, Strategic partnership etc.) and online channels (Paid search, SEO, social media sites, ecommerce onsite visibility, mailers, website etc.)
• Work with external (research) agencies and internal team to set up systems that continuously deepen consumer understanding and thus generate insights enabling by identifying new opportunities, competitive one-upmanship and enhancing profitability
• Oversee all relationships with the Brand Partners including global teams, strategic partners, Ad and Marketing Agencies, Event Agencies, Design Partners etc. in order to coordinate and execute marketing campaigns

Apr 2013 – Jul 2015 · 2 yrs 3 mos · Bengaluru Area, India

• Lead marketer (Part of core team) for two category launches at Amazon India – Luxury Beauty and Pet Supplies. This involved conceptualization & execution of all product pages both PC and Mobile on these categories through competitor analysis, other locale analysis and past tactics
• Formulated and executed the end-to-end online marketing plan. This includes product launches, cross-category placements, email programs, developing and executing Amazon site-wide events etc. by using a portfolio of in-house tools
• Worked in collaboration with stakeholders including internal and external creative agencies, brands, vendors and global teams on different projects and processes
• Worked closely with established Brands for Coop activities and tie ups for Promotional events for online marketing initiatives
• Was Instrumental in developing and executing SEO initiatives, free search improvement projects, online ads, social media campaigns, PR activities and new traffic-driving content strategies along with Traffic team
• Analyzed and shared relevant metrics and best practices from the executed initiatives across the organization

Apr 2012 – Jun 2012 · 2 mos · Gurgaon

• Worked on Google+ marketing campaign ‘Google+ campus challenge’ targeting 5 lac students, the biggest campus activation of Google worldwide
• Worked on Google+ online marketing campaign ‘Get Social’ for Ivy League colleges
• Strategized in increasing interactivity on Google+ celebrity pages through in-depth research
• Co-ordinated and organized G+ hangouts for brand launches (Fiama Di wills men, Hair & Care)