Kaveri Kapoor

Digital Marketing Specialist

South Delhi, Delhi, India8 yrs 4 mos experience

Highly Stable

Key Highlights

8+ years of digital marketing expertise.
Proven track record in revenue management.
Strong leadership and team management skills.

Stackforce AI infers this person is a Digital Marketing Leader with extensive experience in SEM and PPC strategies.

Contact

Skills

Core Skills

Digital MarketingLeadershipRevenue Management

Other Skills

ManagementGoogle AdwordsGoogle AnalyticsSearch Engine Marketing (SEM)Data AnalysisChatGPTownership mindsetExceptional CommunicatorCreative MarketerData-driven MarketingTeam ManagementQuality Assurance

About

A digital marketing connoisseur having deep insights into the Internet marketing industry and carrying expertise in the search engine, social media, and PPC marketing with affiliation in Google Ads. I play a crucial role in driving online presence, brand awareness, and customer engagement through various digital channels with 8+ years of experience, I am responsible for developing and executing effective strategies to achieve our business goals and enhance our online visibility. Excellent leadership knack along with people and man-management skills. Passionate about planning and running larger-scale structured online marketing campaigns. will bring excellent organizational, communication, management, leadership and problem solving skills to the organization.

Experience

8 yrs 4 mos

Total Experience

2 yrs

Average Tenure

Current Experience

Happyfares

Digital Marketing Manager

Feb 2023 – Jan 2025 · 1 yr 11 mos · India · On-site

. Developed and executed campaigns to drive website traffic and increase brand
awareness.
. Managed team for social media accounts on platforms including Twitter,
Facebook, Instagram, YouTube, LinkedIn and Pinterest. Also built strong
relationships with influencers for targeted promotions.
Responsible for Revenue management of ₹5-6 Million monthly spends for Google
ads team and exhibiting 20% month on month revenue growth with ROI
increment.
Ensuring the team member's growth by effective capacity planning, organizing,
and conducting team training sessions along with timely skill evaluation.
Managing Client relationships with the different service providing firms like
mfilter, trafficguard, wigzo, #letsinfluence etc. by planning growth hack business
initiatives and providing detailed performance and return on investment
reporting and analysis.
Participated in industry conferences, events, webinars, workshops in order to stay
abreast of latest developments related to revenue management best practices.

ManagementGoogle AdwordsGoogle AnalyticsSearch Engine Marketing (SEM)Data AnalysisChatGPT+6

Google

4 roles

Assistant Manager Training ( Google Ads)

Mar 2022 – Mar 2022 · 0 mo

Promoted as Assistant Manager Training for Google Ads.
Launched CSAT project for upselling process.
Maintaining agent level data dashboards and client communication.
Working with the team on root cause analysis and TNIs for continuous
process improvement.
Projects on Performance Max when it was launched.
Assisted in the development of operational strategies to ensure efficient
and productive operations.
Collaborated with management on developing strategic plans for
achieving business goals.

Quality Assurance Lead , SEM Specialist (Google Ads)

Jun 2019 – Mar 2022 · 2 yrs 9 mos

Help the Google Ads account managers strategies and upsell the correct products to their advertisers
and prepare Google Ads product reference documents and Training Plans for the Process
Conducting end-to-end quality audits for outbound Google Ads Optimization transactions on
interaction with customers
Lead multiple lean projects positively impacting Business Metrics of the current Google Ads project
Coaching and managing quality a team of 15-20 associates with Product/ Process learning
Creating modules, training documents and one-sheeters for extensive topics
Maintaining agent level data dashboards and client communication
Working with the team on root cause analysis and TNIs for continuous process improvement
Regular RCA- CAPA module preparation for performance improvement and efficient feedback
mechanism
. Projects on Performance Max when it was launched.
. Specialized in all campaigns such as Discovery, UAC, Search and Shopping.
. Manage client escalations and working on their resolutions with team.
. Real time monitoring and ensure all SLAs are met

Business Operations Associate (G.tech )Google Ads

Jun 2018 – May 2019 · 11 mos

Worked with G.tech Shopping specialist with Google Ads,
Handling LCS AdWords accounts, the customer base was high value customers like Walmart, Amazon, BMW etc. Google assigns managers to large spending customers who contacted us for performance related issues via emails or Google Video Call.
Work profile included troubleshooting issues related to ad traffic specific to Google Shopping ads.
Work mainly includes analyzing ad traffic to identify issuesrelated to ad not serving, drop in performance, policy related issues, warning and suspensions of Merchant Center,accordingly analysing the root cause.
Performance, Risk & Quality
Business Deal- Digital Operations
Youtube manager for several different Pods
Specialized in Shopping POD

Senior Executive (Google Ads)

Aug 2017 – Jul 2018 · 11 mos

Expert on the tools and technologies for digital marketing campaign optimization.
● Identifying and executing opportunities for process improvement.
● Contribute in identifying initiatives to create efficiencies.
● Expert in any of the Search, Display, Mobile and Video advertising networks.
● Analysis of campaign performance and formulating optimization strategies.
● Presenting optimization proposals to Google’s Campaign Managers, Delivery Managers &
Account Managers.
● Identifying ROI opportunities on client accounts.
● Managing and growing relationships with the key stakeholders.