Jhanvi Gaba

Business Development Executive

Mumbai, Maharashtra, India6 yrs 9 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in driving user retention and growth strategies.
Proven track record in data-driven marketing campaigns.
Strong analytical skills with a focus on user behavior.

Stackforce AI infers this person is a Media Growth Strategist with expertise in user retention and data analysis.

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Skills

Core Skills

Customer RetentionProduct StrategyGrowth StrategiesCustomer AcquisitionContent StrategyCampaign ManagementContent Planning

Other Skills

AdvertisingAnalytical SkillsAttritionBrand ManagementBusiness AnalysisCampaign EffectivenessData AnalysisDigital MarketingFunnel OptimizationGrowth InitiativesKey MetricsLeadershipManagementMarketing AnalyticsMicrosoft Excel

Experience

Viacom18 media private limited

2 roles

Senior Manager - Product Content Growth

Promoted

Jul 2024 – Present · 1 yr 8 mos · Mumbai, Maharashtra, India

Work closely with the product team to analyze the impact of product interventions on user behavior and platform metrics, driving actionable insights.
Leverage on-platform and off-platform signals to identify high-potential users and implement targeted interventions to guide them toward the paywall.
Analyze payment funnel performance by user segments and content categories to pinpoint and address areas of leakage.
Create a user intelligence framework to target cohorts with tailored pay propositions via preferred channels, improving conversions and reducing CAC.

Retention StrategiesAnalytical SkillsCustomer RetentionData AnalysisUser BehaviorFunnel Optimization+2

Manager - Product Content Growth

Sep 2022 – Jul 2024 · 1 yr 10 mos · Mumbai, Maharashtra, India

Drive platform engagement and repeat usage by monitoring, analyzing, and optimizing key user performance metrics.
Define user segments and develop targeted strategies for activation, engagement, retention, and growth.
Implement data-driven workflows to enhance user experiences across lifecycle stages.
Own acquisition targets and strategize campaigns for marquee properties such as IPL, Bigg Boss, and House of the Dragon to maximize reach and subscriptions.

Retention StrategiesAnalytical SkillsCustomer RetentionData AnalysisUser BehaviorGrowth Strategies

Paytm

Growth Marketing

Jan 2022 – Sep 2022 · 8 mos

Drive user traffic growth through ideation and precise execution of in-app and off-deck campaigns.
Enhance conversion rates across the user funnel through operational and product-driven interventions, collaborating with product and data analytics teams.
Focus on user acquisition, engagement, and retention to drive business growth.
Implement in-app personalization to improve segmentation and visibility, achieving a 2x increase in user conversion.
Conduct A/B experiments on creatives, content, and user segmentation to optimize campaign CTRs.
Improve conversion rates by 25% through targeted user journey retargeting across all channels.

Customer AcquisitionData AnalysisCampaign Effectiveness

Mx player

3 roles

Content and Strategy Partner Manager ( MX TakaTak)

May 2021 – Jan 2022 · 8 mos

Driving, measuring and analyzing overall creator performance against key metrics as well as streamline operational workflows and process improvements
Increasing quality of content of the creator accounts by understanding target groups and user needs leading to performance goals and business growth

Data AnalysisContent StrategyPerformance Metrics

Product Programming Manager | Internal Growth

Promoted

Jan 2020 – Jan 2022 · 2 yrs

Executed house ad campaigns while analyzing data and identifying user target groups
Carried out internal growth campaigns and promoted product categories like OTT, Music, Games and MX TakaTak that led to increase in Online DAU growth and DAU retention
Managed in-app campaigns for five SAARC markets to promote different product categories

Data AnalysisCampaign Management

Business Analyst

Jun 2019 – Jan 2020 · 7 mos

Executed strategies and models which raised 'TV Shows' category contribution while analyzing metrics like impressions, mins/imp, watchtime and mins/user.
To efficiently program TV Shows on all platforms including Android, Web, Desktop Web and Android TV to generate engagement on a daily basis using Content Planning and Strategy

Data AnalysisContent Planning

Studysid

Micro - Entrepreneur

Sep 2018 – Dec 2018 · 3 mos

• Main tasks involved - reviewing company clients, creating networks, follow ups, data analysis and social media engagement

Flyrobe

Marketing Intern

Sep 2017 – Nov 2017 · 2 mos · Mumbai, Maharashtra, India

Customer relations including acquiring new customers as per TG, profile and social media reach for the brand while answering multiple queries regarding the brand.
Timely communication about new launches and events through active social media posts and content creation