Jul 2021 – Dec 2021 · 5 mos

• Launched weekly newsletter, with an average open rate over 40% and CTR over 13%, boosting business email list growth by 106%.
• Revamped the website with expanded messaging and positioning; established a consistent blog publication schedule. Results included a 197% increase in search impressions, a 115% increase in organic traffic, and a 33% increase in inbound SQLs.
• Initiated a comprehensive case study project, including customer interviews with written and video case studies.
• Managed outside vendor relationships from choosing the ideal agency or consultant to overseeing day-to-day activities and project execution.
• Led the series A announcement for the company, worked with the CEO and the investors on the press release, and resulted in 3x more media coverages than competitors funding news and an exclusive with VentureBeat. Video, website, blog, and PR content led to 30+ unique stories and a 340% traffic spike.

Nov 2020 – Jul 2021 · 8 mos

• Messaging and positioning revamp leading up to enterprise Cloud product launch and website relaunch. The project included collaboration with key stakeholders across the leadership team and other departments, plus market research, consumer feedback, and A/B testing.
• Managed start to finish content marketing strategy, from ideation through optimization, measurement, and reporting. Oversaw content calendar, 3rd party writers, and launched technical writers program
• Launched significant SEO optimizations and content upgrades to increase Google impressions by 161% and organic traffic by 136% in six months.
• Continual content creation, including web pages, email campaigns, social media, press releases, sales enablement content, and case studies.
• Conducted comprehensive competitive research and analysis.
• Initiated ABM and listening system using Hubspot and Leadfeeder to turn inbound traffic into active prospects and leads.
• Oversaw PR and AR efforts including selecting a PR agency, providing core messaging, and vendor management.
• Full social media management leveraging SproutSocial increasing following by 300% with +80% engagement, plus launched Instagram.
• Launched and managed customer and employee advocacy programs across social media, testimonials, and G2 reviews.

Jul 2019 – Nov 2020 · 1 yr 4 mos · Scottsdale, Arizona

• Start to finish development of content marketing strategy. This includes meeting with key stakeholders and the leadership team to ensure goals and implementation match the long-term strategies of other departments and projects in the pipeline.
• Manage the editorial calendar to ensure all deadlines are met. Responsible for content creation, approval process, social media distribution, and engagement.
• Continual content creation in the form of webpages, email campaigns, social media outreach, press releases, and collateral/print media.
• SEO optimization to ensure that content ranks for key search terms. Keyword tracking and analysis using a range of tools. Regular monitoring of Google Analytics to assess performance, determine ongoing strategies and tactics, and identify opportunities.
• Building campaign logic in email automation system, including testing and reporting on the success of email marketing tactics.
• Partner marketing with key accounts, collaborating on cobranded campaigns and launches as well as relationship management leading to multi-lateral announcements and promotions.
• Point of contact with PR agency, giving guidance on key messaging, target media outlets, and strategy.

Aug 2017 – Mar 2019 · 1 yr 7 mos

• Wrote SEO-optimized content for over 18 complete websites, often writing over 75 unique pages per site
• Researched and wrote over 100 blog posts, regularly updating for changing keywords or link backs
• Completed large projects according to strict deadlines
• Drafted a range of email templates

Jan 2016 – Aug 2017 · 1 yr 7 mos · City of Johannesburg, Gauteng, South Africa

• With a focus on apps, I write a monthly column about parenting, looking at technology that can help us be better parents, and people.

May 2013 – Jul 2017 · 4 yrs 2 mos

• Grew organic traffic by 10% using different sharing platforms
• Wrote hundreds of news articles, previews, reviews, editorials and features, as well as edited other contributors' content
• Expanded social media followings, including growing Facebook followers from 2000 to 10,000 and Twitter from 200 to 3,000 followers
• Created video content including on-screen interviews and features
• In-depth coverage and exclusives at major gaming events including E3 and Gamescom
• Weekly live radio and TV appearances
• Community management across social media channels
• Organized the first ever cosplay competitions at Sexpo

Aug 2012 – Jun 2014 · 1 yr 10 mos · City of Johannesburg, Gauteng, South Africa

• Digital media marketing for small businesses; journalism; private education.

Sep 2011 – Aug 2012 · 11 mos · Midrand, Gauteng

• Responsible for tender applications, corporate marketing, course administration and project management. Included managing key accounts within top 500 companies.

Jan 2010 – May 2011 · 1 yr 4 mos

• responsible for event management, publications, expos, and assisting in marketing.

Jan 2009 – May 2011 · 2 yrs 4 mos

• of A2 level History, focusing on International Affairs. From January 2010 also lecturer of A1 English Language, A1 English Literature, IGCSE Literature and IGCSE Sociology.

Jan 2009 – May 2011 · 2 yrs 4 mos · Johannesburg

• Tutor for IGCSE English Literature, IGCSE Sociology and Foundation IT Skills.
• Student ranked top ten in the world out of millions of other students writing IGCSE Sociology.

Jun 2005 – Jul 2006 · 1 yr 1 mo

• Responsible for event management, and checking all English language publications.

Jun 2001 – Aug 2001 · 2 mos

• Painting set, organizing the basement, filing

Sep 1998 – Jun 1999 · 9 mos

• Took students on tours of the museum