James Peters — Co-Founder
I build businesses that go global (and I’ve got the battle scars to prove it). I’m an AI fanatic, not in the buzzword sense, but in the this-is-changing-how-companies-are-built-and-run sense. Here’s the truth about starting a company: one day you’re the President, the next you’re the sales team, the marketing department, and the person figuring out how to run payroll in three different countries. When I launched Global Expansion (B2B SaaS + EOR + HR Tech) in 2020 with just three people, I had no idea I’d be doing all of that, but that’s precisely what it took. Fast forward to today, and we’ve grown into a multi-million-dollar global business, supporting teams across multiple countries. That’s 5,200%+ revenue growth in five years, built the hard way: selling, iterating, fixing broken processes, and learning in real time. After 20+ years operating in international markets, I’ve learned that successful global expansion isn’t about fancy frameworks. It’s about clarity of positioning, relentless execution, and a go-to-market engine that actually works. Every leader is a salesperson, whether they like it or not. Where AI Fits In I’m obsessed with how AI, automation, and data remove friction, expose blind spots, and unlock scale — especially in complex, compliance-heavy, international environments. I don’t believe AI replaces good leadership. I believe it amplifies it: better decisions, faster; fewer manual processes; more leverage. AI done properly simplifies chaos with practical systems that actually get used. What I Do • Build and execute end-to-end GTM strategies • Help companies expand globally without losing their minds • Turn international growth plans into predictable revenue • Align sales, marketing, partnerships, pricing, and operations • Build distributed teams that actually work • Simplify systems so growth doesn’t mean chaos How I Think Great GTM isn’t about hacks or hype. It’s about: • Clear ICPs and positioning • Sales and marketing pulling in the same direction • Partnerships that generate revenue, not just logos • Systems and data that make growth predictable I’m hands-on when needed, strategic when it matters, and always building for scale. If you’re scaling internationally, building a repeatable GTM engine, or want to swap war stories from the trenches, let’s connect. No pitch. I genuinely enjoy talking shop with fellow founders and operators.
Stackforce AI infers this person is a B2B SaaS expert with a strong focus on global mobility and compliance.
Location: London, England, United Kingdom
Experience: 22 yrs 11 mos
Skills
- Global Expansion
- Gtm Strategy
- Compliance Management
- Mobility Management
- International Assignment Management
- Consulting Services
- Global Mobility
- Project Management
Career Highlights
- Achieved 5,200% revenue growth in five years.
- Expert in global expansion and compliance management.
- Hands-on leader with a strategic vision for scaling.
Work Experience
Global Expansion
Co-Founder (6 yrs 2 mos)
EY
Associate Partner (1 yr)
Procorre
Senior Vice President (4 yrs)
Vice President (3 yrs 7 mos)
Director (4 yrs)
Empower Dynamics
Director (1 yr 9 mos)
Real Time Consultants
Business Manager (2 yrs 5 mos)
Education
Architecture and Planning at University of the West of England
A Level's & GCSE's at Marlborough College