Jun 2024 – Present · 1 yr 11 mos · Noida, Uttar Pradesh, India · Hybrid

• PBL is a venture studio on a mission to empower entrepreneurs and businesses to turn their vision into reality by helping them scale with precision, creativity, and measurable success. Through a lab-like approach, we experiment, refine, and optimize every aspect of your business from brand strategy to go-to-market execution ensuring sustainable growth and long-term success.
• At Peoples Brand Lab, we believe in the power of innovation, collaboration, and smart experimentation. We’re committed to accelerating your brand’s journey, helping you build the foundations of an empire that can scale and thrive in today’s competitive landscape.

Jun 2024 – Jan 2025 · 7 mos · Noida, Uttar Pradesh, India · Hybrid

• Meriversity is a global study partner that stands with students at every step of their journey, empowering them to chase their dreams without boundaries. Whether they’re seeking an MBBS degree, an engineering program, or any other academic path, we help them navigate a world full of possibilities. Our role goes beyond just university admissions. We offer continuous guidance, resources, and a personal touch to ensure students have everything they need to succeed globally. Together, we build pathways to brighter futures—wherever their dreams may take them.

Sep 2022 – Jun 2024 · 1 yr 9 mos

Apr 2022 – Sep 2022 · 5 mos

Jun 2021 – Apr 2022 · 10 mos

Sep 2019 – May 2021 · 1 yr 8 mos · Manila

• Plan and implement effective business strategies, marketing communications, and support function team leaders.
• Develop, support, and manage key B2B strategic marketing initiatives, from planning to execution, across the region.
• CRM to onboard New Hotel Properties and Travel Agents.
• Bring to life inspirational asset partner stories via a variety of content types.
• Cross-functional team management, Leads the sales enablement strategy,Digital Advertisements, Cross Marketing enablement, Expo participation, and Brand Partnership

Jun 2018 – Aug 2019 · 1 yr 2 mos · Gurugram, Haryana, India

• OYO is the world’s leading and fastest-growing hospitality chain of leased and franchised hotels, homes, and living spaces.

Nov 2015 – Dec 2017 · 2 yrs 1 mo · Dubai, Dubai, United Arab Emirates

• KenKen International Championship is being known as GCC's biggest mathematical puzzle championship. Launched in 2016, KIC saw over 7000+ students from 90+ schools all over UAE participated in it.
• KENKEN is one of the world’s famous math’s puzzle that is now considered as SUDOKU+ in its potential. It is recognized by the world renowned NCTM (The National Council of Teachers of Mathematics, USA), world’s largest mathematics education organization. It is a powerful tool to build reasoning skills, problem solving aptitude, perseverance and stamina in kids, a proven method for making the basics of math fun.

Aug 2014 – Dec 2017 · 3 yrs 4 mos · United Arab Emirates

• RootStalk Learning Solutions is a KHDA approved supplementary education solution provider to the schools across the Gulf. We believe that supplementary education plays a vital role to enrich opportunities provided for students beyond the regular school curriculum. Our aim is to get align with primary and secondary schools to help kids in acquiring and retaining new concepts and ideas of 21st century education.
• Liaison with schools to offer our courses and services by providing them the relevant information on how students & school can be benefited through our offerings
• Develop and manage marketing efforts including online advertising, e-mail blasts, social networking, cold calling and direct client presentations.
• Developed go-to-market strategies; identified core target verticals/industries and built sales tools to address them
• Developed internal policies and procedures, creating processes, managing vendor sourcing and relations
• Responsible for business strategy, marketing operations, identifying new market opportunities, market research, branding, and business development.

Aug 2013 – Jul 2014 · 11 mos · Gurugram, Haryana, India

• N-Sight Consulting is an Analytics, Strategy, and Innovation Consulting Firm. Additionally, it has business interests in Incubation and Education.

May 2012 – Jun 2013 · 1 yr 1 mo · Noida, Uttar Pradesh, India

• Tangence is a digital marketing services provider that provides solutions like SEO, SMO, Database, Creative & also act as one stop shop for all marketing needs.
• Responsibilities:-
• Secondary Research
• Conducting business/company profiling activity through secondary research from Jigsaw, LinkedIn, Salesforce, & Similar tools.
• Managing secondary research for assessing brand penetration over social media.
• Managing database for sales & marketing initiatives and running email campaigns for lead generation activities.
• Digital Marketing
• Using best e-marketing methods to achieve large conversion ratio.
• Creating brand engagement, exposure & awareness via social media optimization.
• Analyzing & reporting the ROI of social media marketing campaigns with charts, graphs and explanatory texts.
• To bring business leads through direct marketing over different online channels. (Linkedin, Apsense, Marketing forums, etc.)

Aug 2011 – May 2012 · 9 mos · Greater Delhi Area

• Naukri is pioneer job portal in recruitment industry.
• Responsibilities:-
• Sales & Marketing
• Managing sales targets, ensuring accomplishment of targets, meeting the ever-increasing competition.
• Marketing of the services by sending bulk Emails, E-Newsletters & E brochures to the prospects to generate the sale leads.
• Managing Daily, Weekly & Monthly business unit sales MIS.
• Client Servicing
• Mapping client’s requirements & providing best products that suits requirements, backed up by prompt pre and after sales service.
• Building and maintaining healthy business relations with Domestic & International clients, ensuring maximum satisfaction

May 2011 – Aug 2011 · 3 mos

• Company Profile : A leading fabless semiconductor company for wireless communications and digital multimedia solutions. The company is a market leader and pioneer in cutting-edge SOC system solutions for wireless communications, high-definition TV, optical storage, DVD and Blu-ray products.
• Responsibilities:-
• Writing Test Cases in Ms Excel for the mobile software implementing them.
• Manual testing, Functional testing, Integration Testing, Performance testing, Regression Testing
• Creating execution documentation of software's in Ms Visio.
• Interacting with different module teams for keeping track on final documentation to client.