Shalini Shrimali

Business Development Executive

Gurugram, Haryana, India8 yrs 10 mos experience

Key Highlights

Scaled EdTech business 10x in under a year.
Led cross-functional teams to enhance revenue predictability.
Implemented data-driven strategies for sales efficiency.

Stackforce AI infers this person is a revenue-focused leader in EdTech, specializing in sales strategy and operational efficiency.

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Skills

Core Skills

Sales StrategyRevenue GrowthBusiness StrategyLeadershipProduct Management

Other Skills

Revenue & Profit GrowthNew Business DevelopmentMarketingSales ProcessesOperations ManagementCross-functional AlignmentTeam DevelopmentData-driven Sales ProcessesMarketing StrategyTeam ManagementSalesCross-functional CollaborationLead PrioritizationAnalyticsLead Feedback Model

About

I’ve spent the last 10 years building and scaling revenue systems across EdTech businesses - from closing individual leads to owning end-to-end growth. Today, I work at the intersection of sales, product, and program strategy - driving revenue while building systems that scale. Over the years, I’ve learned that growth rarely comes from doing more. It comes from fixing what’s broken: > unclear funnels > poor lead prioritisation > lack of alignment between teams My focus has been on solving these, whether it’s: > scaling a business 10x in under a year > improving conversion efficiency through better systems > or building and leading teams of 30-50 people I’m particularly interested in roles where revenue is not just a number, but a function of product, experience, and execution working together. Currently building and scaling global online education programs at GradRight.

Experience

8 yrs 10 mos

Total Experience

1 yr 7 mos

Average Tenure

10 mos

Current Experience

Gradright inc.

Revenue Lead - Global Education & Online Programs

Jul 2025 – Present · 10 mos · Gurugram · On-site

> Leading revenue for global online education programs, owning end-to-end enrolment strategy and conversion outcomes.
> Driving cross-functional alignment across marketing, product, and operations to improve funnel efficiency, learner experience, and revenue predictability.

Sales StrategyRevenue & Profit GrowthNew Business DevelopmentMarketingSales ProcessesOperations Management+2

Aimerz

Head of Sales

Jul 2024 – Apr 2025 · 9 mos · Bengaluru, Karnataka, India · On-site

Built and led the sales process from the ground up, driving strategy, team development, and revenue growth. Implemented data-driven sales processes, optimized acquisition and pricing models, and strengthened cross-functional alignment to improve efficiency and scalability.

Sales StrategyTeam DevelopmentData-driven Sales ProcessesRevenue Growth

Metro city home real estate

Business Owner

Jun 2023 – Jun 2024 · 1 yr · Ahmedabad, Gujarat, India · On-site

Joined our family-run real estate firm to contribute to its operations and explore the evolving intersection of real estate and technology. This phase allowed for a meaningful professional pause while focusing on modernising key processes - from adopting digital marketing and property management tools to introducing data-driven systems that strengthened efficiency and client experience.

LeadershipMarketing StrategyTeam ManagementBusiness Strategy

Vah vah!

Senior Business Manager

Aug 2021 – Apr 2023 · 1 yr 8 mos · Bengaluru, Karnataka, India · On-site

Pioneered the sales process, scaling up the live Ed business by an impressive 10X within just 12 months, while managing at peak a team of 30 sales agents.
Hired & led a vernacular, women only front-line sales team
Launched new program categories & revamped the overall packaging to scale the ASP 3X of the existing value

SalesOperations ManagementBusiness StrategySales Strategy

Upgrad

4 roles

Product Associate

Jul 2020 – Jul 2021 · 1 yr

Created product features to enhance the digital-first learning experience of our learners at upGrad
Collaborated cross-functionally to enhance the digital learning experience and improve NPS.
Developed and Implemented support infrastructure on Android and iOS apps to boost learner engagement

Product ManagementCross-functional Collaboration

Associate Program Manager : Growth App

Jan 2020 – Jun 2020 · 5 mos

Orchestrated a significant 60% increase in repeat users by revamping email and notification journeys, and outperformed monetization metrics by 300%
Engineered a Lead Prioritization Model, doubling lead conversions and optimizing sales efficiency, while providing comprehensive analytics dashboards for enhanced visibility.

Lead PrioritizationAnalyticsSales Strategy

Team Lead - Tech&Digital Programs

Promoted

Sep 2018 – Dec 2019 · 1 yr 3 mos

Directed a team to achieve over 400% revenue growth year-over-year, and revitalized underperforming programs resulting in a quarterly revenue surge.
Implemented a lead feedback model, driving faster marketing decisions and achieving the highest lead conversions across all programs.

Revenue GrowthLead Feedback ModelSales Strategy

Academic Consultant

Oct 2017 – Sep 2018 · 11 mos

Crafted tailored sales pitches, achieving the highest enrolments across all consultants and enabling live lead follow-up through effective user behavior tracking.
Established best practices in lead management through comprehensive Salesforce reporting, improving overall team efficiency and performance.

Sales ManagementLead ManagementSales Strategy

Blinkit

Associate Sales Manager

Feb 2016 – Feb 2017 · 1 yr · Pune

- Instrumental in onboarding and engaging high-revenue retail stores, contributing to 35% of overall revenue, and played a key role in launching Grofers's Private Label Items, driving a 150% increase in revenue for two consecutive quarters.

Sales ManagementRetail EngagementSales Strategy