Vidhi Balwani

Business Development Manager

India7 yrs 9 mos experience

Highly Stable

Key Highlights

Led high-impact user acquisition campaigns at Paytm.
Implemented data-driven strategies for scalable growth.
Expert in cross-functional collaboration for user engagement.

Stackforce AI infers this person is a Fintech professional with expertise in user acquisition and project management.

Contact

Skills

Core Skills

Customer AcquisitionProject ManagementGrowth ManagementFinancial AdvisoryCorporate FinanceFinancial Analysis

Other Skills

CommunicationInvestor RelationsTeamworkTime ManagementInvestor PresentationsMicrosoft ExcelMicrosoft WordPowerPointPublic SpeakingManagement

About

With an MBA from Great Lakes Institute of Management and a strong academic foundation in finance and commerce, I currently serve as Executive Manager at Paytm, where I lead user acquisition and reactivation efforts for the UPI category. My core competencies include customer acquisition, project management, and communication, which are central to driving high-impact campaigns and optimizing user journeys. At Paytm, I collaborate across operations, product, and marketing teams to enhance lifecycle engagement through digital and offline channels. My efforts focus on strategic campaigns that expand market penetration and boost monthly transacting users (MTUs). Passionate about leveraging data-driven strategies, I aim to create scalable growth initiatives that align with organizational goals and foster team collaboration.

Experience

7 yrs 9 mos

Total Experience

2 yrs 3 mos

Average Tenure

10 mos

Current Experience

Bigmint (formerly steelmint/coalmint)

Business Development Manager

Jul 2025 – Present · 10 mos

Paytm

2 roles

Executive Manager

Promoted

Jul 2022 – Jun 2025 · 2 yrs 11 mos

Leading user acquisition and reactivation for the UPI category through referral and product-led growth initiatives, bringing in XXM+ new users and YYM+ reactivated users monthly.
Owning the end-to-end user journey for the referral program—from traffic to retention—by partnering cross-functionally with operations, product, CLM, tech, and finance teams.
Strategically leveraging on-app (Push, Chat, In-App) and off-app (SMS, Email, WhatsApp, Social Media) digital channels, along with offline (Print, Events), to drive lifecycle engagement and boost monthly transacting users (MTUs).
Rolled out high-impact geo-targeted campaigns, powered by competitive benchmarking, leading to 3x YoY penetration in priority markets for Paytm UPI.
Designed and launched gamified monthly engagement mechanics (e.g., Jackpots, time-based incentives) to enhance acquisition and user stickiness.
Implemented milestone-based referral incentives as part of PLG strategy, resulting in 30% retention uplift, 50% increase in GMV, 20% boost in TPUs, and 40% CAC efficiency.
Introduced behavior-based user badging system, enabling personalized channel, incentive, and messaging strategies, driving a 40% spike in new user acquisition and reactivation within the UPI category.

Project ManagementCommunicationGrowth ManagementCustomer Acquisition

Manager

Jun 2022 – Jul 2024 · 2 yrs 1 mo

Project ManagementGrowth ManagementInvestor Relations

Deloitte

2 roles

Senior Executive

Jun 2021 – Jun 2021 · 0 mo

Financial AdvisoryTeamworkCorporate FinanceTime Management

Executive

Jun 2018 – Jun 2021 · 3 yrs

Have worked on the Insolvency & Bankruptcy practice of Deloitte since its inception with experience of some of the largest and most complex insolvency cases in India. Both sell side and buy side experience in achieving successful resolution for companies under the resolution process.