Kushagra Maggo

Product Marketing Manager

Gurugram, Haryana, India8 yrs 7 mos experience

Most Likely To SwitchAI ML Practitioner

Key Highlights

8+ years in Product Management and Marketing.
Led cross-site retail growth initiatives at Google.
Expert in Customer Lifecycle Management and Growth Strategies.

Stackforce AI infers this person is a Product Marketing expert in Fintech and Retail sectors.

Contact

Skills

Core Skills

Product MarketingProduct ManagementSearch Engine MarketingPerformance MarketingProduct StrategyEvent ManagementGrowth StrategyUser ExperienceCustomer Lifecycle ManagementSales ManagementMarketing StrategyData AnalyticsPredictive AnalyticsData AnalysisMarketing Analytics

Other Skills

User Growth & AnalyticsBrand buildingMarketing communicationSearch Engine Marketing (SEM)Paid Media StrategyPredictive ModelingDigital StrategyE-commerceShopper MarketingSAS ProgrammingStatistical ModelingBusiness AnalyticsMachine LearningRetailBranding

About

I'm a Product & Marketing expert with 8+ years of experience in Product Management, Digital Marketing, User Growth & Analytics while working with top companies and brands. At Google, I'm currently working as a Product Marketing Manager for Google Pay which involves User Growth & Analytics, Customer Lifecycle Management (CLM), Brand building and Marketing communication. Before this, I worked as a Product Consultant for Google Ads, shaping Performance Marketing Strategy for various UK based large sized retailers while working closely with Google sales teams in London and Dublin. I also spent 2.5 years working as a Product Marketing Manager with Paytm leading the Recharges & Bill Payments vertical on all product growth initiatives. If you feel my experience could be of any help to you or even if you are interested in a good conversation around Product or Marketing (or both), drop me a message and we can get talking!

Experience

8 yrs 7 mos

Total Experience

2 yrs 10 mos

Average Tenure

4 yrs 3 mos

Current Experience

Google

3 roles

Product Marketing Manager, Google Pay

Promoted

Oct 2025 – Present · 7 mos · Gurugram, Haryana, India · On-site

User Growth & AnalyticsCustomer Lifecycle ManagementBrand buildingMarketing communicationProduct MarketingProduct Management

Senior Product Specialist

Nov 2023 – Oct 2025 · 1 yr 11 mos · Gurugram, Haryana, India · On-site

Partner with in-country LCS seller teams to refine paid search strategy for UKI advertisers
Shaping gTech Ads EMEA thinking on growth and performance solutions

Search Engine Marketing (SEM)Paid Media StrategySearch Engine MarketingPerformance Marketing

Product Specialist

Jan 2022 – Oct 2023 · 1 yr 9 mos · Gurugram, Haryana, India · On-site

Shaped search & shopping strategy for Beauty, Fashion and Sports Retailers in UKI
Advised retailers on Google ads solutions, PPC performance and growth, Omni channel strategy, experimentation & measurement
Led a x-site event (London/Dublin/India) known as Retail Cyber Week 2023 for gTech Ads UKI and launched several scaled initiatives to bring the sector back to growth

Search Engine MarketingProduct Strategy

Paytm

3 roles

Product Manager

Jul 2021 – Dec 2021 · 5 mos · New Delhi, Delhi, India

Team - Central App Product (Homepage)
Managed content curation, design and experimentation with various widgets and icons on the Paytm Homepage
Led the storefront widgets product charter which involved front end UI rendering logics and back end data structures and schemas
Set up dashboards and product funnels for various user flows and journeys through Homepage
Built user consent modules for reading & parsing SMS and sending WhatsApp notifications

Product ManagementUser Experience

Product Marketing Manager

Promoted

Nov 2019 – Jul 2021 · 1 yr 8 mos · New Delhi, Delhi, India

Team - Recharges & Bill Payments
Worked on projects across Customer Lifecycle Management (CLM), communication strategy, campaign execution, spend optimization, reminders efficiency & product enhancements
Initiated growth activities such as optimising segmented cashback campaigns, event-based nudges, enhancing communication through paid & owned media channels and digital marketing
Designed performance marketing experiments related to different gratifications, messaging, channels, frequency, exposure on various user cohorts using target vs control groups studies
Launched Recharge Referral program to acquire new users and multi-tiered offers to improve retention
Partnered with Telecom merchants to lead offline to online (O2O) user migration

Product MarketingCustomer Lifecycle Management

Growth Manager

May 2019 – Oct 2019 · 5 mos · New Delhi, Delhi, India

Team - Healthcare offline payments
P&L management, sales force effectiveness, offline growth strategy, cost optimisation, onboarding accounts
Led a team of 13 KAMs & 112 FSEs; turned contribution margin positive in 6 months
Initiated Merchant Incentive Schemes, EDC sales drives, User Cashback offers & FSE beat planning

Growth StrategySales Management

Unilever

Marketing Intern

Aug 2018 – Oct 2018 · 2 mos · Mumbai, Maharashtra, India

Team - Taj Mahal Tea House’s D2C online business
Devised and executed a plan to grow Taj Mahal Tea House’s D2C online business
Identified key metrics to be monitored after analysing data across 3 platforms i.e. Google Analytics, FB Ads Manager & Shopify dashboard
Implemented dynamic re-targeting strategy on Facebook Ads
Crafted an insight after interviewing 45+ customers and studying 15+ competitors
A/B tested 4 email marketing hypothesis resulting in 4x sales growth

Marketing Strategy

The smart cube

2 roles

Senior Analyst

Promoted

Oct 2016 – May 2017 · 7 mos · New Delhi, Delhi, India

Assessed the impact of Cannibalisation through predictive models for a UK based retail giant
Carried out a multi-layered analysis consisting of correlation, market basket analysis, step-wise regression and classification of customers to identify the volatility in the customers’ buying patterns
Created a simulator, leveraging model parameters, for Category Planners to forecast & simulate promotional scenarios and maximise incremental sales uplift & profit
Increased the performance efficiency of the algorithm by 25 times through integration of various platforms such as SQL, SAS, Python & Microstrategy

Predictive ModelingData AnalysisData AnalyticsPredictive Analytics

Analyst

Jun 2015 – Sep 2016 · 1 yr 3 mos · New Delhi, Delhi, India

Estimated sales uplift to calculate Promotional ROI for a UK based retail giant, through hierarchical mixed effects modeling to measure the effectiveness of in-store promotions
Developed a Promotion-ROI tool, after isolating the impact of baseline sales, pull forward sales, cannibalization sales, and seasonality, for over 90k SKUs across 15 different categories in 1200 stores

Data AnalysisMarketing Analytics