Sehaj Ahluwalia

Associate Partner

India6 yrs 4 mos experience

Key Highlights

  • Proven expertise in brand marketing and digital commerce.
  • Strong background in product development and category management.
  • Experience managing high-impact projects in the fashion industry.
Stackforce AI infers this person is a Fashion and E-Commerce professional with strong brand marketing and product development skills.

Contact

Skills

Core Skills

Brand MarketingE-commerceBrandingDigital CommerceCategory ManagementProduct Development

Other Skills

D2CPricing StrategyPerformance MarketingMarketingCustomer RetentionInventory ManagementVendor ManagementPricingMarket AnalysisMicrosoft WordMicrosoft ExcelMicrosoft PowerPointPattern MakingAutoCADTukaCAD

Experience

6 yrs 4 mos
Total Experience
1 yr 6 mos
Average Tenure
--
Current Experience

Zepto

Associate Director- Brand Marketing

Dec 2024Mar 2026 · 1 yr 3 mos · Bengaluru · On-site

D2CPricing StrategyPerformance MarketingMarketingE-CommerceCustomer Retention+1

Unilever

Brand Manager Digital Commerce - Lakmé

Jul 2022Dec 2024 · 2 yrs 5 mos · Mumbai, Maharashtra, India

BrandingD2CPricing StrategyPerformance MarketingMarketingE-Commerce+2

Myntra

Senior Officer Category Managament

Sep 2020Apr 2021 · 7 mos · Bengaluru, Karnataka, India

  • Category management : Personal Care
  • Custodian of 15 skincare brands contributing to 19% of beauty and personal care revenue on India’s largest online retail portal
  • Responsible for inventory management, vendor management, pricing and visibility of external brands on the online portal

Arvind fashions limited

2 roles

Senior Product Executive

Jul 2019Aug 2020 · 1 yr 1 mo

  • As Custodian of USPA girlswear and Flying machine boys, curated a competitive and economically sound apparel range for each fashion season.
  • Conducted regular market surveys to analyse competitor brand offerings and calibrated MRPs of the assortment to achieve a competitive edge.
  • Negotiated procurement cost with the centralised sourcing team to achieve high weighted average multiple (MRP revenue/Inventory cost) and improve gross margin.
Product Development

Fashion Management Trainee ( Product Development Sourcing : Knits)

Jul 2018Jul 2019 · 1 yr

  • Brands handled : USPA Kids- Boys and Girls
  • Ed Hardy Mens
  • Development of 630 options across three brands for AW'19
  • Product categories:
  • T-Shirts ( Crew Neck and Polo)
  • Knit Pants
  • Dresses
  • Jackets
  • Sweatshirts
  • Sweaters

Lifestyle international

Product developement intern

Jan 2018Apr 2018 · 3 mos · Bengaluru Area, India

  • Project Title : Product modification of selected categories of brassieres.
  • The purpose of this study was to improve fit and construction of the two selected brassiere categories namely a full coverage T-shirt brassiere and balconette brassiere . An aspirational brand was selected and the samples of both in house and aspirational brand were deconstructed to understand the construction and fit parameters. Further, wear tests were conducted among 64 females to analyse the fit parameters of both in house and aspirational brand. The questionnaire developed to analyse fit parameters was based on the professional bra fitting criteria and fit analysis report used by the in house brand . The findings of both technical analysis and survey were used to draw recommendations for the modification of the product. Modifications were approved and implemented through development of samples. The effectiveness of the recommendations was checked through an observation based study and wear tests among the same respondents.

Laguna clothing private limited , bangalore, india

Production Intern

Jun 2017Aug 2017 · 2 mos · Bengaluru Area, India

  • Laguna Clothing Pvt Ltd. is a premium shirt manufacturing unit located in Kanakpura ,Bengaluru with an average capacity of 12,000 pieces per day.
  • Projects undertaken at the facility :
  • 1. The study and implementation of Quality Control Circle
  • 1a) Reduction of rejection percentage due to trimmer and handling damage in finishing .
  • 1b) Reduction of idle time due to needle breakage.
  • 1c) Reduction of excessive time in cutting arising due to bowing and repeat variation in checks.
  • 2. Monitoring of inventory levels in warehouse.

Bharat vijay mills limited

Production Intern

May 2016Jun 2016 · 1 mo · Gujarat, India

  • Studied the working of spinning,weaving,dyeing and finishing departments of a textile mill and developed a detailed report.

Education

Indian School of Business

Post Graduate Program In Managament (PGP)

Jun 2021May 2022

National Institute of Fashion Technology Bengaluru

Bachelors of Fashion Technology

Jan 2014Jan 2018

Air Force Bal Bharati School ,Lodhi Road,New Delhi

Higher Secondary Certificate

Jan 2013Jan 2014

Army Public School Udhampur,Jammu, India

Secondary School Certificate — Central Board of Secondary Education

Jan 2011Jan 2012

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