Pradeep Madhavan

CEO

Mumbai, India14 yrs 10 mos experience

Highly Stable

Key Highlights

18+ years in business scaling and market expansion
Proven track record in P&L management and profitability
Expertise in building influencer-led ecosystems

Stackforce AI infers this person is a leader in the Building & Material Industry with a focus on sales and market expansion.

Contact

Skills

Core Skills

P&l ManagementMarket ExpansionSalesChannel SalesBusiness DevelopmentBusiness GrowthKey Account ManagementMarketingProject Sales

Other Skills

Channel partnershipsBusiness transformationP&L ownershipNew business developmentCustomer experienceNew product marketingDealer engagementPlanningForecastingExecution excellenceService managementCollaborationChannel partner businessBusiness strategyDistribution network

About

Business leader with 18+ years of experience in scaling large businesses across channel and project segments in the Building & Material Industry ( Paints and Home improvement ) with Asian Paints and Berger Paints. Currently leading a large regional business across West Zone, with responsibility for revenue growth and market expansion. Previously managed PAN India business for high growth home improvement verticals, driving scale and market penetration. Proven track record of scaling businesses and improving profitability while managing large teams across geographies. Experience spans influencer led ecosystems (contractors, applicators, architects, consultants), channel and distribution networks (dealers/distributors), and large account segments (OEM/institutional, government), driving product adoption, specification, and repeat business. Strong expertise in: P&L management Market expansion & GTM strategy Institutional & key account business Channel & distribution development Business transformation & digitization Focused on building scalable business models, unlocking new growth opportunities, and driving sustainable performance.

Experience

Berger paints india

Deputy General Manager

Sep 2025 – Present · 7 mos · Mumbai

Leading large regional business across West Zone with responsibility for revenue growth and market expansion in the paints and waterproofing industry.
Managing project and institutional business, leveraging both direct engagement and channel partnerships (dealers/distributors), across government accounts, large developers, mid-segment builders, and repainting segments.
Building and scaling strong influencer led ecosystem (contractors, applicators, architects, consultants) driving demand generation and repeat business.
Expanding through non-traditional channels (cement, steel and building material dealers), unlocking new demand pools and improving market penetration.

P&L managementMarket expansionChannel partnershipsBusiness transformation

Asian paints

4 roles

Sales Head - Asian Paints I Home Improvement - Projects Sales

Promoted

Apr 2018 – Sep 2025 · 7 yrs 5 mos

Led sales for the Home Improvement Projects vertical at a PAN India level, with end-to-end P&L ownership.
Scaled operations and drove new business development, while ensuring strong customer experience and execution
Secured key contracts with large clients across India and established structured processes for efficient project delivery.
Built and expanded ecosystem of Developers, OEMs, architects, and channel partners to drive specification and business growth

SalesP&L ownershipNew business developmentCustomer experienceP&L management

Sr. Area Manager - Channel Sales I Focus Products

Apr 2017 – Mar 2018 · 11 mos

Directed the waterproofing and wood finish portfolio in Bangalore market.
Responsible for New product marketing , dealer engagement and business development of key focus products in bangalore market

New product marketingDealer engagementBusiness developmentChannel sales

Sr. Area Manager - Channel sales

Apr 2015 – Mar 2017 · 1 yr 11 mos

Spearheaded Paints and Waterproofing business in the Bangalore (East) market to handle a unit of 250 Cr plus turnover with a network of 500 direct dealer accounts.
Delivered consistent business growth through structured planning, forecasting, and execution excellence.

PlanningForecastingExecution excellenceChannel salesBusiness growth

Area Manager - Projects Sales I Key Accounts

Jan 2013 – Mar 2015 · 2 yrs 2 mos

Responsible for handling Paints and Waterproofing sales and service for key accounts (Builder segment ) in Bangalore region.
Collaborated with premium applicators in the market , steered meetings with key builders , architects , structural consultants and closed contracts with identified key accounts in the highly competitive projects market

SalesService managementCollaborationKey account management

Lodha group

A.G.M ( Associate General Manager ) - Sales & Marketing

Apr 2012 – Dec 2012 · 8 mos · Mumbai

Driven sales via the channel partner business platform for Lodha - Palava project.
Augmented the count of active channel partners by double fold in Mumbai by setting up structured processes, teams & implementing key initiatives.
Plan & conceptualize various strategies to achieve business goals aimed towards the growth in business volumes as well as profitability while analyzing competitor’s strategies

SalesChannel partner businessBusiness strategyMarketing

Nokia india pvt ltd

Area Sales Manager I Channel Sales

Jan 2011 – Mar 2012 · 1 yr 2 mos · South Mumbai

Headed business of 200 crs in the south mumbai market with a network of more than 500 dealers.
Strengthened the distribution network by effective implementation of marketing strategies , promotional display brandings as well as ensuring outlet merchandising through regular monitoring and visits

Distribution networkMarketing strategiesPromotional display brandingChannel salesSales

Asian paints

Unit Head I Project Sales

May 2007 – Jan 2011 · 3 yrs 8 mos · Tamil Nadu ( TN ) & Mumbai

As an Management trainee for the period May 2007 to Apr 2008 , undertook several projects including launch of new texture finishes like Royale Play in TN market.
As an Unit Head - Project sales handling TN , devised strategies for business development through institutional clients in entire North TN & South TN market spanning 5 cities from Apr 2008 to Mar 2009.
Led Projects sales business in Western & Navi Mumbai from Apr 2009 to Jan 2011 and handled key responsibilities of business development , key account management , system and process implementation and planning & execution in the assigned markets.

Business developmentKey account managementProcess implementationProject sales