Xavia D. — Product Manager
Senior Product Marketing Manager driving positioning, GTM strategy, and product adoption across digital health and EdTech. I translate complex customer insights across B2B, B2B2C, and B2C audiences into messaging architectures and launch strategies that scale revenue and adoption. Experienced as both solo PMM at Series A health tech and cross-functional partner within scaled EdTech platforms. Impact across roles: → $1.9M total revenue growth through positioning and GTM execution → 97%+ employer partner adoption across 10+ product launches → Led Series A rebrand rescue in 7 months, contributing to $5M raise → 12% health plan partnership win rate improvement through competitive positioning → 67% feature engagement Q1 by influencing product roadmap Core expertise: Positioning & Category Strategy – Health plans, doulas, members, employers, learners Launch Leadership – End-to-end GTM across multiple audience types Startup Operating Range – Solo PMM + cross-functional leadership Sales Enablement – Competitive frameworks adopted directly by sales teams Roadmap Influence – User research → shipped features → adoption gains Passionate about: Mission-driven health equity | Culturally-responsive positioning | AI-powered marketing workflows | B2B2C complexity at startup scale Always exploring ways to: Build GTM that wins complex buyers | Scale messaging across audiences | Drive product-led growth in health/education ---------------------------------------------------- Professional Skills: Go-to-Market Strategy | Product Positioning | Messaging & Narrative Development | Launch Strategy | Market Research | Competitive Intelligence | Sales Enablement | Category Strategy | Market Segmentation | Customer Insights | Cross-Functional Collaboration | Product Adoption | Revenue Growth | Customer Segmentation | Lifecycle Messaging | B2B2C Marketing | Content Development | Analytics & Reporting Key Traits include: Strategic Thinking | Leadership | Communication Skills | Analytical Skills | Creativity | Collaboration | Customer Focus | Adaptability | Problem-Solving | Project Management | Attention to Detail | Negotiation Skills | Empathy | Time Management | Resilience Technical skills: Salesforce | JIRA | Asana | Google Analytics | Hootsuite | HubSpot | Microsoft Office Suite | Confluence | Google Suite | Slack | Tableau | Looker | Gong
Stackforce AI infers this person is a Product Marketing expert in Healthcare and EdTech sectors with a strong focus on B2B2C strategies.
Location: Washington, DC, United States
Experience: 10 yrs 11 mos
Skills
- Go-to-market Strategy
- Product Positioning
- Sales Enablement
- Product Marketing
- Product Adoption
- Growth Strategy
- Customer Insights
- Digital Strategy
- Communications Strategy
- Marketing Strategy
Career Highlights
- $1.9M total revenue growth through positioning and GTM execution
- 97%+ employer partner adoption across 10+ product launches
- Led Series A rebrand rescue in 7 months, contributing to $5M raise
Work Experience
Mae
Senior Product Marketing Manager (1 yr 8 mos)
Product Marketing Alliance
Insider Member (1 yr 11 mos)
Guild Education
Product Marketing Manager (3 yrs)
2U
Manager, Product & Growth Marketing Strategy (2 yrs)
AMTIS, Inc.
Sr Media and Communications Specialist at Office of Minority Health Resource Center (1 yr)
Paradigm Companies
Marketing Assistant (3 yrs)
Education
Master of Business Administration - MBA at Strayer University
Bachelor of Science - BS at Hampton University
