Poojashri Rao

CEO

Mumbai, Maharashtra, India12 yrs 10 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led industry-first facial recognition onboarding initiative.
Drove 31% annual growth in digital credit card acquisition.
Built transformational mobile app for customer engagement.

Stackforce AI infers this person is a Fintech Product Leader with a strong focus on digital transformation and customer experience.

Contact

Skills

Core Skills

Product StrategyCustomer-centric DesignCustomer OnboardingDigital TransformationProduct DevelopmentMobile Application DevelopmentDigital StrategyMarketing AcquisitionDigital AnalyticsUser Experience

Other Skills

Facial recognitionDigital onboardingKYC processesProject managementDigital marketingGrowth hackingPerformance managementCustomer experience optimizationPowerPointCustomer ServiceMicrosoft WordMicrosoft OfficeMicrosoft ExcelLinux

About

Product leader with 13 years of experience driving digital-first, customer-centric solutions in BFSI. At Axis Bank, I lead the creation of differentiated propositions for women customers, translating insight into scalable products and strong business outcomes. I have delivered industry-first initiatives including facial recognition–based onboarding, bureau-integrated right-fit journeys, and optimized digital acquisition platforms across channels. Super passionate about transformation, I build inclusive products, processes and lead teams to create simple, impactful customer experiences at scale.

Experience

12 yrs 10 mos

Total Experience

3 yrs 2 mos

Average Tenure

6 yrs 2 mos

Current Experience

Axis bank

4 roles

Vice President

Promoted

Apr 2026 – Present · 1 mo

Product Lead - Banking for Women

Apr 2025 – Mar 2026 · 11 mos

Design and development of Banking propositions for women

Product StrategyCustomer-Centric Design

AVP - Customer Onboarding Solutions

Promoted

Apr 2022 – Mar 2025 · 2 yrs 11 mos

Building seamless onboarding processes for Savings account acquisition
Launched the Facial recognition based onboarding capability as an Industry first among peer banks for Savings account opening.
Launched the Industry first Lean Digital Savings Onboarding journey for Cards and Asset customers leveraging existing customer information and KYC
Enabled asset sales channels on Mobile based savings account opening processes
Building Savings co-origination journeys for Credit Cards, Mortgages and Auto Loan customers

Facial recognitionDigital onboardingKYC processesCustomer OnboardingDigital Transformation

Senior Product Manager - New Product Development

Jan 2020 – Apr 2022 · 2 yrs 3 mos

Built a transformational mobile app for the salesforce to identify the right fit product for customer and increase premiumization. Managed this from conception to scale
Responsibilities include managing project roadmap, project implementation, GTM, issue resolution, peformance monitoring and continous feedback based optimization

Product DevelopmentMobile Application Development

Hsbc

AVP - Digital Marketing Strategy & Acquisition

Nov 2017 – Jan 2020 · 2 yrs 2 mos · Mumbai, Maharashtra, India

Growth Hacker responsible for driving an annual growth of 31% in credit card digital acquisition
Managing the digital marketing strategy and performance on the Search, Social, Programmatic, Display, Aggregators and Alliances channels for the credit card product PAN India.
Also handling email, sms and on ground activation campaigns for HSBC Internet and Mobile Banking

Digital marketingGrowth hackingDigital StrategyMarketing Acquisition

Fidelity investments

2 roles

Digital Analyst

Apr 2016 – Nov 2017 · 1 yr 7 mos · Bangalore, India

Deliver the digital analytics required to transform a retail website from being customer centric to prospect driven.
Conducting customer analytics on online visitor behavior and VOC to providing digital solutions for content and experience optimization (UX)
Video Analytics to increase video impact, reach and engagement
Program Manager for Clicktale (Experience Analytics)
Tools Used: Omniture Adobe Site Catalyst, Omniture, Adhoc Analysis (Discover), Clicktale, Clarabridge,

Digital analyticsCustomer experience optimizationDigital AnalyticsUser Experience

Business Analyst - Intern

Apr 2015 – May 2015 · 1 mo · Bangalore

Competitive Benchmarking of Fidelity’s mobile applications
Detailed Secondary Research on Fidelity and its peers with focus on visitor traffic and app features
Published a set of must-have functionality on Fidelity's mobile app
Tools used - Adobe Site Catalyst, Discover and Compete

Akamai technologies

Application Software Engineer

Jul 2011 – Jun 2014 · 2 yrs 11 mos · India

Working with sales teams and product managers for the design, delivery and support of the sales website.
Building the business process on Salesforce Customer Relationship Management System (CRM)