Apr 2019 – Apr 2024 · 5 yrs · Dubai, United Arab Emirates

• Leading a super talented team of Product Managers, Designers, Digital Analysts, CRM & Organic Growth Experts to deliver breakthrough growth for KFC, Pizza Hut, Hardee’s, Krispy Kreme and Wimpy across 9 countries, through a suite of Mobile Apps that are rated amongst the highest Globally.
• Our Customer Obsessed team has delivered triple digit growth for 3 straight years, and is on track to deliver a Billion Dollars in sales through our best in class Omni Channel Digital assets, winning the customers back from Aggregators through innovative and engaging constructs.
• Was fortunate to be entrusted with the opportunity to define the Vision, Roadmap and Operating Framework for Digital Transformation, hire and nurture the team from scratch and deliver on the targets, with the digital team, that has been instrumental in transforming the way our businesses operate.
• Equally fortunate to be working with some of the best brains in the Food Industry, be it operators, marketers or HR executives to deliver amongst the strongest results for our brands globally.
• … and we are just getting started, do ping if you would like to join the growth story.

Mar 2017 – Apr 2019 · 2 yrs 1 mo · New Delhi Area, India

• Was fortunate to be amongst the founding members of the Digital Team at Domino’s India. We delivered THE defining experience for Food Brands in the Subcontinent and won numerous Global awards for innovation.
• In the role I was fortunate to hire and nurture a team of super talented Product Managers, Designers, Machine Learning Experts and Analysts to deliver the Industry defining Digital Transformation Roadmap.
• Proud to have sweated and bled with the team that pushed through against all odds to deliver better rated and better converting assets than the Aggregators, delivering exceptional revenue growth. The success story helped change the dynamics of the industry, setting up an example for what’s possible.
• Was fortunate to have worked with the team to deliver industry leading projects like Train Delivery, Unified Customer Journey, 360 Degree Customer Connect, ML Driven Menu, Co-Optimized Paid Marketing, Voice Ordering and Zero Click Ordering.
• Really excited to see the continued pace of innovation and wishing the team at Jubilant stellar success ahead.

Feb 2016 – Feb 2017 · 1 yr · Dubai, United Arab Emirates

• Led the Consumer Product Team for the coolest place to shop in MENA.
• Defined product roadmap in line with the organization’s vision, set up operating framework to deliver Product Milestones, creating the next generation of eCommerce shopping experiences.
• Led the design with a platform-oriented approach, to rollout a suite of Multi Country, Multi Currency, Multi Lingual assets. Designed an experience that morphs to accommodate the nuances of different categories and different demographics being served by the assets.
• It was great to be part of the journey and it is heartening to see the accelerated pace of growth.

Mar 2015 – Feb 2016 · 11 mos · New Delhi, India | Dubai, United Arab Emirates

• Was Heading Product Management for Mobile Apps at the largest e-commerce company in the Middle East, with an absolutely brilliant team of product managers, designers, developers and analysts.
• Was responsible for planning and rolling out new family of highly Salable Apps on both iOS and Android. The Apps use state of the art technology and innovation to ensure high reliability and performance even during Sale Period Spikes.
• The Apps are Multi Lingual, Multi Country, Multi Currency Universal Apps.
• The Apps have received rave reviews and accolades, including being voted as the Best App for the Region on Apple App Store.

Jul 2011 – Mar 2015 · 3 yrs 8 mos · Gurgaon, India

• # Product Management Portfolio (direct responsibility):
• MakeMyTrip Home Page & Funnel Landing Pages
• 'My Trip Rewards' - one of the largest Travel Loyalty Programs in the world
• MakeMyTrip Customer Log-in and 'My Account' Sections
• # Responsible for delivering seamless experience across devices (Mobile/Tablet/Web) for one of the most visited travel pages in the world
• # Responsible for converting visitors into shoppers on the Home and Landing Pages using best in class Analytics, A/B Testing and Feedback tools
• # Responsible for driving Loyalty Initiatives on MakeMyTrip properties across devices
• # Drive Repeat, Share of Wallet and Customer Delight for the Loyalty Base by working with best in class Loyalty, Personalization and User Engagement Platforms
• # Manage APIs and back end for seamless functioning across data speeds and devices - web and mobile
• Other Key Products Managed include:
• # Tripalong - A Facebook App that helps users meet and make friends on flights - Featured on NDTV Gadget Guru
• # Tweet a Six - A trending Twitter App in contest format where users hit a six every time their response is re-tweeted, for Web & Mobile
• # Enterprise Reviews Management Suite - Front end, Admin Back end and APIs to acquire, moderate and amplify Customer Testimonials across MMT properties
• # Smart TV Application - MakeMyTrip App for Smart TV platforms - among the top 10 apps on Panasonic Store

Jul 2010 – Jun 2011 · 11 mos · New Delhi Area, India

• # Designed, Product Managed and Launched Mobile Application Suite (iOS, Android, Blackberry) and Mobile Site for Getit Local Search [Version 1.0 of Native Apps]
• # Designed Mobile Product Road-map, Optimal Go to Market Strategy and User Acquisition Strategy for the Mobile Apps Suite, given the strengths and limitations of the available infrastructure and market opportunity
• # The apps were first of their kind in Market, creating a competitive advantage. Had the pleasure of working with geographically distributed, top class, international talent and best in class solutions in the process of creating the Apps.

May 2008 – Jun 2010 · 2 yrs 1 mo · London, UK | New Delhi, India

• o Conceptualized, Designed and Launched product
• o Managed Information Architecture, Technical Architecture, Interaction Design and Development for the Product
• o Defined Go To Market Strategy, did market research and acquired first set of clients during stint in UK Market
• o Implemented Online Lead Generation, Nurturing and Sales Process using MS Dynamics CRM

May 2007 – Jul 2007 · 2 mos · Pune, India