Srinivas Kethavath

CEO

Hyderabad, Telangana, India8 yrs 2 mos experience
Most Likely To Switch

Key Highlights

  • Led successful awareness campaigns in healthcare.
  • Achieved significant sales growth in competitive markets.
  • Expert in brand strategy and digital marketing.
Stackforce AI infers this person is a Marketing professional with expertise in Healthcare and Real Estate sectors.

Contact

Skills

Core Skills

Strategic Marketing ManagementProduct OperationsSales ManagementBrand ManagementMarketing StrategyAnalytical SkillsPublic SpeakingLeadershipSalesDigital MarketingPrimary ResearchReal EstateCommunicationManagement

Other Skills

Customer ServiceEvent ManagementMicrosoft ExcelPresentation SkillsSecondary ResearchStrategic CommunicationsData AnalysisStrategyTeam ManagementStrategic PlanningMicrosoft PowerPointReport WritingNetworkingNegotiationNCC

About

Senior brand manager || Brand development and Strategy execution Srinivas is a Marketing professional with an experience in strategy development and driving impactful sales. experienced in developing and executing marketing initiatives that elevate brand awareness. enage target audience and generate measurable results. Additionally srinivas has strong expertise in Real estate marketing to create impactful deals. and worked with a NGO and Startup, Skilled in Marketing & Sales, Data analyzing, Presentation and Leadership roles. Areas of experties: 1. Brand strategy development and execution. 2. Campaign planning and execution. 3. Project management. 4. Digital marketing 5. Sales & Negotiation Interested in Sports, Travel and Reading books

Experience

8 yrs 2 mos
Total Experience
2 yrs
Average Tenure
2 yrs
Current Experience

Dr. reddy's laboratories

2 roles

International Brand Manager

Promoted

Apr 2026Present · 1 mo

Product Manager

Apr 2024Mar 2026 · 1 yr 11 mos

Strategic Marketing ManagementProduct OperationsAnalytical SkillsCommunicationCustomer ServiceEvent Management+7

Cipla

Senior Brand Manager

Jun 2022Apr 2024 · 1 yr 10 mos · India · On-site

  • Developing and executing brand strategies for Montair(Montair 4mg, Montair 5mg, and Montair 10mg) and Nicogum (Nicogum 2mg and Nicogum 4mg) brands
  • Identifying target audience, conducting market research, and creating marketing plans to increase brand awareness and drive sales.
  • lead team of 450+ sales executives to execute and monitor brand performance
  • 1.Successfully led 'Winners against Asthma' awareness campaign with a team of 450+ Expert Sales executives.
  • 2.Developed and executed "The Next Breath" patient education & awareness campaign in PAN India.
  • 3. Analyzed Product positioning strategy of Digital inhaler based on Primary & Secondary market research and prepared a business case for Electronic Monitoring devices to be used with inhaler device.
  • 4. Identified challenges associated with adoption of Home Nebulization & provided potential improvement areas. and Projected a 5 year growth plan for Foracort respule in order to increase the adoption of Home Nebulization.
  • 5. Added 300+ & 100+ prescribers(HCP) for Montair and Nicogum brand over the duration of the 6 months and Achieved growth of 13% value in sales in Q1 2023 along with managing a team of 450+ Expert Sales executives.
Sales ManagementAnalytical SkillsSalesMarketing StrategyStrategyCommunication+5

Outlook marketing

Live project - Sales Marketing and digital marketing

Sep 2021Oct 2021 · 1 mo · India

  • Analyzed, visualized Outlook 6 competitors dataset using Excel & suggested suitable strategy to maintain customer life cycle
Analytical SkillsSalesMicrosoft ExcelMicrosoft PowerPoint

Toastmaster global

Toastmaster Memeber

Aug 2021Apr 2022 · 8 mos · IIM Kozhikode

  • Delivered prepared speeches and extemporaneous speeches as well as evaluated speeches of other speakers
LeadershipPublic SpeakingCommunication

Upgrad

2 roles

Marketing intern - Strategy and Analytics

May 2021Jul 2021 · 2 mos · Mumbai, Maharashtra, India

  • Worked cross functionally with teams to identify most effective platform for CRM by identifying financial and operational costs and develop a migration plan for the same, migrating all activities from different platforms to one platform for one platform marketing communication and to streamline their processes, reduce costs, reduce variability in the service offered and enhancing customer experience.
  • Identified 3 B2C marketing communication platforms & conducted research to identify effective - CRM platform and Evaluated Visit-to-Lead conversion & audited 60+ existing campaigns affecting Visit-to-Lead conversion rate
  • Increased lead conversion by 12%, Analyzed Web Exist Intent session time for 60+ pages and modified campaigns and Identified touch points for customer journey, projected increase of 13% conversion rate & revenue increase by 8%
Analytical SkillsStrategyCommunicationStrategic CommunicationsDigital Marketing

Live Project - Marketing research

Nov 2020Jan 2021 · 2 mos · India

  • Conducted the qualitative & quantitative research on upGrad competitors in the NA region for Data Science
Analytical SkillsPrimary ResearchMicrosoft ExcelCommunicationMicrosoft PowerPointReport Writing+1

Change rural india

Intern - Market Research

Jun 2020Jul 2020 · 1 mo · Nuzvid, Andhra Pradesh, India

  • Analysed on different EdTech start-ups and designed 3 innovative ways to provide education facility - in rural areas and Worked in EdTech industry closely with the CRI founders & involved in 3 initiatives of Change Rural India work
Analytical SkillsLeadershipPresentation Skills

Meebuddy

Marketing Executive

Jan 2019Jun 2019 · 5 mos · Nuzvid, Andhra Pradesh, India

  • Digital platform to cater Rural and semi-urban areas
  • Supplied the everyday services & Agricultural marketing needs to 500+ Nuzvid village people at doorstep delivery
LeadershipSalesMarketing StrategyPresentation SkillsCommunication

Shathabdhi townships pvt. ltd

3 roles

Chief Marketing Manager

Promoted

Dec 2018Feb 2020 · 1 yr 2 mos

  • Assisted to 50+ customers in Buying, Selling, Renting properties & further in Reselling their owned properties and Achieved best Chief Marketing Manager award in company for selling 20+ properties in short 3 month tenure
SalesMarketing StrategyPresentation SkillsReal EstateCommunicationNetworking+1

Marketing Officer

Promoted

Apr 2018Dec 2018 · 8 mos

  • Prepared property investment suggestion for 40+ customers in Real Estate market by analyzing different ventures
Analytical SkillsSalesEvent ManagementReal EstateCommunicationNegotiation

Sales Marketing Executive

Dec 2017Apr 2018 · 4 mos

  • provided financial services and recommendation to customers and suggested reasonable cost for customers to invest in best properties.
SalesReal EstateCommunicationNegotiationManagement

Bbg inc.

Relation adviser

Apr 2018Feb 2020 · 1 yr 10 mos · Hyderabad, Telangana, India

  • Prepared property investment suggestion for 30+ customers in Real Estate market by analyzing different ventures
Real EstateCommunicationStrategic CommunicationsNetworkingNegotiation

National cadet corps - india

NCC cadet

Oct 2014Apr 2017 · 2 yrs 6 mos · Nuzvid Area, India

  • Appeared for multiple 10 day camps such as
  • 1. Combined Annual Training Camp (CATC) held at Agriculture Market Yard, Nuzvid
  • 2. Annual Training Camp (SNIC Support) with a LCPL rank held at Kakinada
  • 3. Annual Training Camp (ATC) at Bison ground Secunderabad for two consecutive years
  • and Rendered services as NCC volunteer to the Andhra Pradesh Police department in Maha Shivarathri festival
LeadershipNCCManagement

Education

Indian Institute of Management, Kozhikode

Master of Business Administration - MBA

Jan 2020Jan 2022

SDA Bocconi

Cultural Studies/Critical Theory and Analysis

Nov 2021Dec 2021

RAJIV GANDHI UNIVERSITY OF KNOWLEDGE TECHNOLOGIES, NUZVID

Bachelor of Technology - BTech — Computer Science

Jan 2015Jan 2020

RAJIV GANDHI UNIVERSITY OF KNOWLEDGE TECHNOLOGIES, NUZVID

Pre University Course(PUC) — M.Bi.P.C

Jan 2013Jan 2015

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