Jun 2022 – Present · 3 yrs 11 mos

• Speed Discovery & Personalization:
• Spearheaded the launch of Speed badge on Search and Detail pages across A.in, boosting conversion by 32 bps and driving $40MM in annualized revenue. Led end-to-end product strategy and cross-org execution (UX, Tech, WW) to deliver a scalable real-time feature now rolled out globally.
• Pioneered speed-based personalization on the A.in homepage, surfacing fast-delivery recommendations and driving $3 MM revenue. Developed a strategic playbook for scaling speed-filtered experiences, shaping future personalization launches across use-cases
• Launched a strategic program offering faster delivery to non-Prime customers, boosting Prime sign-up rates by 1.4x and driving $314MM in annualized revenue. Led cross-functional collaboration across Prime, WW Delivery, UX, and Promotions to deliver a high-impact, scalable acquisition initiative.
• Promise coverage expansion:
• Scaled Sub-Same Day delivery from 10K to 1MM+ selection, improving network speed by 60 bps and driving $68MM revenue. Led cross-functional and World-wide collaboration to deliver both scrappy short-term and strategic long-term tech solutions within operational constraints.
• Launched regionalized CX to restrict out-of-region offers for customers, reducing checkout intercepts by 45% and halving share of delayed orders. Drove end-to-end solution to improve customer experience and operational efficiency across the fulfillment network.
• Expanded SSD slots in T15–T50 cities and for commercial addresses pan-India → +250 bps speed growth
• Solved midnight caching issue to maintain SSD promise visibility post 12am → +10 bps speed growth.
• Post-delivery CX
• Launched delayed order re-promise system → $23K annualized reduction in concessions
• Collaborated with WW teams on delivery confirmation CX → +$1MM downstream OPS benefit

May 2019 – May 2022 · 3 yrs

• Revived top brand growth on Amazon by driving selection expansion, launching exclusive sub-brands, and scaling Direct Fulfillment—resulting in +57% YoY growth, 152–260% YoY uplift for key brands.
• Defined and scaled New Season Merchandising (NSM) program for Apparel, leading cross-org execution across inventory, catalog, and marketing, delivering revenue of $3.2 MM.
• Spearheaded catalog and monetization transformation for Brand Group, improving conversion by +35 bps, growing Prime share by +298 bps YoY, and delivering $568K revenue (+23% vs goal).

Jan 2018 – Apr 2019 · 1 yr 3 mos

• Led global lead management programs across AU and BR, delivering 50%+ increase in seller launches and 67% improvement in lead-to-opportunity rates via SOP redesign and strategic lead sourcing.
• Invented a prioritization model to improve lead acceptance from 48% to 80%, reducing sales team time spent on self-prospecting and increasing conversion efficiency. Partnered with sales and tech to deliver category-specific lead generation, leveraging decision tree logic, crawl tools, and enrichment workflows.
• Created a unified reporting system and standardized productivity metrics across EU, JP, and CN, enabling leadership visibility and cross-market performance benchmarking.

Mar 2016 – Dec 2017 · 1 yr 9 mos

Jun 2014 – Feb 2016 · 1 yr 8 mos · Trichy · On-site

• Responsible for development and execution of Sales Strategy and delivering Top line growth of all 14 Brands of P&G in and around Trichy market with a business turnover of 150 Crores
• Led Capability building in the region through training a sales organization of 100 employees to deliver superior business results
• Involved in Customer Engagement by generating Joint Value Creation ideas and identifying business generating opportunities in the region
• Executed Joint Business Planning with Key Accounts in the area to deliver superior FMOT experience for shoppers in Top Stores
• Managed $30MM territory; led GTM for 14 brands; won 'Power of You' award for top performance
• Created Focus Brand Basket (+6 pts growth); led premium Baby Care launch across TN (18% growth)

Apr 2013 – Jun 2013 · 2 mos · Gurgaon, India

• Scoped out opportunity, profit story, ROI by interviewing 82 trolley retailers and 25 canteen vendors
• Devised strategy to increase capacity & incidence, penetrate market via At-work & Trolley channels
• Activated outlets in 7 companies; branded 5 outlets; identified 3 vendors for potential tie-ups
• Identified distribution bottle-necks; made recommendations to deal with customer, retailer pain points
• Presented strategy for increasing incidence to the Top Management; was commended for performance

Jun 2011 – Mar 2012 · 9 mos · Singapore

• A mobile e-commerce startup that raised USD$ 780,000 in Series-A funding led by Stream Global and Singtel Innov8
• Responsibilities included Quality Control, Product Testing, Product Launch
• Reduced average bug turnaround time by 50%, bug count by 70%, customer complaints by 50%
• Successfully released 15 projects on schedule; worked on integration with Amazon & Android Market

May 2010 – Jun 2010 · 1 mo · Singapore

• Promoted Tossdown and generated traffic for website through Internet and Social Marketing tools
• Mined data of 1200 restaurants established around Singapore, contributed to increase in user base

May 2009 – Jun 2009 · 1 mo · Chennai Area, India

• Project on ‘Customer Profiling’ - identified Primary Research Tools for gathering user responses
• Reached 500 customers – used feedback to suggest product plan and improvise on existing products