Dec 2024 – Present · 1 yr 6 mos · Remote

Apr 2024 – Dec 2024 · 8 mos · Remote

• Fairgate is a research pioneer in the field of Privacy Enhancing Technologies and Multi Party Computation. Inspired by our strong commitment to unlock Bitcoin’s full potential.
• Fairgate is a key contributor to BitVMX and it is focused on the development of innovative solutions able to capitalize on the tremendous power of this new computing paradigm.
• Value proposition
• Positioning & Messaging
• Content Strategy
• Partnerhsips development

Feb 2024 – Dec 2024 · 10 mos · Madrid, Community of Madrid, Spain · Remote

• Cendyn is a catalyst for digital transformation in the hospitality industry. We help hotels around the globe drive profitability and guest loyalty through an integrated technology platform that aligns revenue, eCommerce, distribution, marketing, and sales teams with centralized data, applications, and analytics, so they can capture more demand and accelerate growth.

Aug 2023 – Dec 2024 · 1 yr 4 mos · Remote

• Sublim.art is a Web3 and Metaverse company dedicated to transferring the value of art to the digital world.

Dec 2021 – Feb 2024 · 2 yrs 2 mos · Hybrid

• BitTrap is a blockchain-based cybersecurity startup launched in 2020, aiming to disrupt the industry.
• Leading company's Marketing Strategy: Go to Market, Digital, Brand, Content & Product. Growth strategies with strong focus on new customer acquisition.
• Strong team collaboration and execution:
• >Sales: understanding product-market fit, improving sales funnel and comms material.
• Adjusting pricing models and expanding partnerships possibilities.
• >Engineering: prioritizing product features from clients' feedback & roadmap
• Market / Consumer / Trends research for new alternatives / markets / pivoting possibilities
• Highlights: Lead a side product launch (Bittrap 3.0 - a free introductory product) from scratch with a minimum-sized team in only 3 months, taking both PM and PMM roles.

Mar 2021 – Dec 2021 · 9 mos · Hybrid

• Product Manager for Digital Transformation projects, leading digitalization and CX initiatives for companies in a variety of segments.
• Highlights:
• For one of the largest Retail companies in AR we were able to reduce thecustomer's costs by 15k usd / month by implementing digitalization initiatives in only 2 months of work.

Oct 2018 – Mar 2021 · 2 yrs 5 mos

• Product Lead - Loyalty Program Mobile App for end customer: Shell Box Program
• UX / UI & Brand definition
• Product marketing strategy: customer acquisition, retention, focus on growth to ensure a solid migration from previous loyalty program.
• Board updates presentations, KPIs definitions (app installs | MAUs | Transactions), Wireframes,Sprint retrospectives.
• Coordination of the Shell Latam Pass Loyalty Program (+2M members) across 700+ service stations.
• Responsible for program initiatives and growth | digital campaigns | communications |partnerships (BBVA | LATAM | VISA)
• Highlights:
• reached programs’ highest share in last 2 years (33%, January ’20)
• Global award recognition: "Best CRM & Loyalty Initiative Award" for developing Miles Redemption at
• Service Stations.

Jul 2016 – Sep 2019 · 3 yrs 2 mos

• Responsible for John Deere account (top tier global acct), which represents more than15% of total lubricants volume alone for Shell Lubricants business in AR
• In charge of Agri segment development for lubes channel (new customers)
• Highlights:
• reached all time high volume for the account (> 17% YoY) while delivering aseamless complete portfolio renewal for the account (over 15 SKUs)
• New segment development: Sugar mills (15 prospects, 2 customers acquired) (+4% Vol |+7% Margin),

Apr 2014 – Jul 2016 · 2 yrs 3 mos

• Strategy, development and follow up of all marketing initiatives for Lubricants Indirect channel (40+ Argentina distributors) + OEMs | Quicklubes & Supermarkets
• Development and presentation of Marketing Plan | Budget management | Local & Globalinitiatives lead
• Highlights:
• aggressive product strategy for SMK Channel customer (Norauto), generated astrong premium adoption for the customer (reduced its mainstream share towards premium(+25%)).

Aug 2011 – Apr 2014 · 2 yrs 8 mos

• Project Management for brand’s Own Cellphone Brand (BGH Joy): Brand development, implementation, management.
• Tiering | Portfolio definition | strategic partnerships | pricing strategy & marketing Comms for each channel (Retail + Carrier)
• Highlights:
• BGH Joy surpassed expectations, reaching 700K units (sell out) in its first year,with a 10% share in the top 2 Carriers in the country.

Jul 2008 – Jul 2011 · 3 yrs

• Analysis & reporting, macro studies about Argentina, Chile & Peru.
• Implementation & tracking direct marketing campaigns for main products ( Network | Cloud | Voice | Security | Datacenter)
• Highlights:
• development of new Customer Center service. Design and implementationproject of action courses for new and current customers, helping for better distribution ofnew leads.

Nov 2007 – Jul 2008 · 8 mos

• Market research: updated information and conducting product analysis (Launches, Trends, Performances) for Unilever Latin America (Brazil, CAM, Chile, Colombia, Venezuela).
• Reporting: Preparation of KPIs reports for the client, including all kinds of relevant information for decision making (market shares, distributions, OOS, etc).

Jul 2005 – Nov 2007 · 2 yrs 4 mos

• In charge of the business line of refineries in the US regarding fixed assets.
• Monthly CAPEX reporting for all 6 US refineries and their terminals, as well as Joint Ventures of the business line in question.
• In charge of the migration of the closure of Fuels Marketing projects to our country (more than 4000 projects).
• Two-week trip to ExxonMobil Corp. USA to analyze and migrate the project.
• Migration and local implementation of process, including procedure manuals, and constant contact with US prior to Go Live.

Dec 2003 – May 2005 · 1 yr 5 mos

• - In charge of the request, control of documentation and monitoring of companies aspiring to government loans.