Nov 2023 – Jul 2025 · 1 yr 8 mos · London, England, United Kingdom

Oct 2020 – Present · 5 yrs 5 mos

Jun 2020 – Present · 5 yrs 9 mos

Apr 2020 – Present · 5 yrs 11 mos

Jan 2020 – Nov 2023 · 3 yrs 10 mos

• Freshworks for Startups is a pay-it-forward initiative to help startups and scale ups grow with us. We partner with 1000+ partners including top VCs, Accelerators and Operators and through them 10000+ startups across 87+ countries. If you want to learn more write to us at startup@freshworks.com.
• I head the program globally driving our growth in the startup ecosystem.
• Built the program from scratch, now a $XXM engine within 3 years
• Own the end-to-end GTM strategy and P&L of the program, liaise with leadership, define and manage engagement structures, startup sales lifecycle, budgets, hiring and YoY growth.
• Led a global team and built a strong ecosystem that drove 10,000+ startups through 1000+ partners to work with us
• Mentored multiple startups and drove 50+ sessions across various startup forums

Jan 2017 – Jan 2020 · 3 yrs

• An early partnerships pioneer at Freshworks (NASDAQ: $FRSH). Led several programs and initiatives for new business growth and retention.
• Led multiple partner programs including System Integrators (SI and GSI), ISVs, Technology, Cloud Providers, Channel Partners, BPOs, Distributors
• Built and owned various metrics including revenue, co-selling, co-marketing, MDF, account interlocks, lead gen, referrals and commissions
• Owned end-to-end partner lifecycle, including recruitment, onboarding, engagement, QBRs and growth of partners
• Partner management, KPIs and overall P&L of 75+ partners across 19 countries delivering $XXM ARR
• Built Freshworks marketplace with 300+ apps, managed integrations, business through ISV partners across various players in the CX, CRM and EX segments
• Launched developer certification program, partner competency matrix and CSAT score for partners and projects

Dec 2015 – Jan 2017 · 1 yr 1 mo

• Launched business for Tracxns' startup deal discovery and research platform in EMEA region for VC, PE, IB and corporates
• Led growth in EMEA region with a 7 member team - $3M ARR with 30+ customers in 12 months
• Defined GTM strategy for new geo launch and expansion covering inbound, outbound and partner led sales motions
• Created account based marketing playbook to engage customers across stages based on content and engagement strategy
• Hired and coached teams across sales and account management fucntions
• Key Wins: Audi, Volvo, ING, Morgan Stanley, Startupbootcamp, Roland Berger

Apr 2014 – Nov 2015 · 1 yr 7 mos

• Core team member at Finland based ecommerce search technology startup. Contributed to seed to Series A journey
• 1st GTM hire. Owned end-to-end business development and marketing efforts across the globe
• Designed and owned end-to-end customer communication, marketing and content strategy across channels as a result setting up the inbound lead gen funnel for the company
• Outbound sales to MM and Enterprise customers across the globe
• Hiring and coaching of initial sales team in Finland and US
• Growth hacking across ecommerce platforms Magento, Shopify; acquired 500+ customers in 9 months
• Built and led developer community engagement
• Working directly with the CEO and the CTO to deliver MoM growth milestones

Apr 2013 – Jun 2013 · 2 mos · Mumbai Area, India

• HT No TV Day:
• Ideation, planning, execution and tracking of end-to-end digital campaign. Liaising with digital agency to ensure engagement across social media platforms viz.facebook, twitter and microsite. Coordination with Edit team for coverage.
• 9.5% increase in total digital reach and 17% decrease in acquisition cost
• No.1 trending in India and Mumbai
• Mobby's award, HT No TV Day digital campaign
• Campus Calling:
• Planning and tracking of on ground promotions and activations along with BTL agency. Area wise inserts and promotion plan in coordination with sales team. Sponsorships and pitching along with Media Marketing team. Working closely with print and design team for marketing collateral's.
• 19% increase in response over previous year
• 6% decrease in Cost Per Contact

May 2010 – May 2012 · 2 yrs

• Sales & Marketing for Eutectic, Welding Products Business. Machinery & Industrial Products Division of L&T.
• Single point of contact between company, dealer network and customers
• Responsible for business at two industrial territories, majorly automobile and engineering belt
• Vendor management, lead generation, offer preparation and order booking
• Handling key accounts like Mahindra & Mahindra, Bajaj, Crompton Greaves, Indiabulls, ABB, etc
• Promotions, trials, training programs and end to end technical consultation for customers
• Ensuring that targets are met
• ~ Appreciation letter, Crompton Greaves for outstanding work and customer satisfaction
• ~ Introduced a new product at Mahindra, saving roll out time and production cost