Vini Sehgal

Business Development Executive

Bengaluru, Karnataka, India8 yrs 2 mos experience

Highly Stable

Key Highlights

Expert in brand management and marketing strategy.
Proven track record in digital transformation and process improvement.
Passionate about building emerging consumer brands.

Stackforce AI infers this person is a Brand Management and Digital Transformation expert in the FMCG sector.

Contact

Skills

Core Skills

Brand ManagementMarketing StrategyDigital StrategyProcess ImprovementOperational ExcellenceChange Management

Other Skills

Market ResearchMarketing CommunicationSales PlanningConsumer PromotionsDigital TransformationQuality ImprovementTrainingDigitalizationResearchIndustrial EngineeringData AnalysisCreative WritingMicrosoft OfficeMicrosoft ExcelC++

About

Passionate about brand building. Eager to work with emerging consumer brands.

Experience

8 yrs 2 mos

Total Experience

3 yrs 3 mos

Average Tenure

1 yr 8 mos

Current Experience

Meesho

Senior Business Manager

Sep 2024 – Present · 1 yr 8 mos · Bengaluru, Karnataka, India

Teach for india

Community Volunteer

May 2024 – Sep 2024 · 4 mos · Bengaluru, Karnataka, India

Itc limited

4 roles

Brand Manager, Aashirvaad

Promoted

Feb 2022 – Nov 2023 · 1 yr 9 mos

Strategized and executed brand initiatives for Aashirvaad Salt and Ready to Cook breads. Worked on annual brand business plan, marketing communication development, media planning, sales planning and analysis, consumer and trade promotions, market research, and new product launches.
Key Achievements:
Led scale-up of Ready to Cook Chapati in south markets, expanding GT distribution and launching in MT & E-com; launched preservative-free format in Bangalore
Won the Most Admired Brand-Retailer Partnership of the year (2023) at Coca Cola Golden Spoon Awards
Launched Frozen Flatbreads in top metros
Led TVC development for new ‘benefit-led’ brand communication for Iodized Salt in East
Conducted market research for developing a new marketing mix for Atta in Mumbai

Manager, Industry 4.0 Centre of Excellence

Jan 2021 – Jan 2022 · 1 yr

Led the digital transformation strategy and execution for F&B businesses, driving 10+ initiatives in material yield improvement, maintenance, and quality. Spearheaded internal capability development initiatives, training 50+ personnel.

Assistant Manager, Business Excellence and Industry 4.0

Jul 2017 – Dec 2020 · 3 yrs 5 mos

Led process improvement and digitalization initiatives in manufacturing and support functions. Established systems and practices to drive change management and internal capability development.