Jun 2022 – Jan 2024 · 1 yr 7 mos · Gurugram, Haryana, India

Mar 2021 – May 2022 · 1 yr 2 mos

• Driving Cloud adoption in EdTech organizations, and helping the EdTech industry solve business challenges using ML and technology

Dec 2019 – Mar 2021 · 1 yr 3 mos

• Lead the team for Video, CRM Tools and Data Authors - owning the structure of servicing strategy for gTech MediaOps in these areas and delivering enablement and transformation
• Build deep relationships with Product Leaders towards owning the servicing vision for these product areas wrt implementation, optimization and reporting services
• Set the vision and strategy for CRM tools used by MediaOps, identify challenges, and solutions; influence product roadmap.

Jan 2016 – Dec 2019 · 3 yrs 11 mos

• Lead a team of Industry Managers and Analytical Leads in the LCS team( LCS manages the top spending accounts for Google). As the vertical lead for Retail, Govt., and Education verticals, drove the overall strategic direction of Google’s engagement in these verticals
• Build annual and multi year revenue plans that identify industry trends, opportunities & initiatives for Google to focus on, while building a revenue estimate
• Develop quarterly sales forecasts, track sales pipeline, drive sales rhythm and engage with cross-functional teams to deliver insights, ideas, solutions and services that drives business growth for our advertisers
• Act as an effective coach and mentor for the team; Attract, develop and retain the very best talent in all roles across the team
• Ensure high customer satisfaction by owning CXO relationships across key clients, and with other CXO influencers in media, and creative agencies
• Was part of the Paul Writer’s Digi100 – 2018 list of Top 100 digital marketing leaders in India; and represented Google at multiple industry forums and events

Jan 2012 – Dec 2015 · 3 yrs 11 mos

• Drive annual revenue from named list of strategic accounts; Grow Google business in line with the annual account plans, and pod targets
• Close annual Joint Business Plans, and track execution of the plan through QBRs.
• Analyze data trends and client performance to develop client account plans and build persuasive business cases that demonstrate value of Google to clients’ business

May 2009 – Dec 2011 · 2 yrs 7 mos · New Delhi Area, India

• As the Business Development Manager, was responsible for driving the company’s revenues for the CMO Forum & the Research and Advisory (R&A) practice. Was also responsible for delivery of services.
• Conceptualised, and marketed the CMO Forum, growing it to over 65 members in Delhi and Mumbai in less than 12 months. Of these nearly 25 members came from net new accounts for IMA
• Closed the last year at 110% of revenue target,
• apart from contributing to execution responsibilities on the CMO Forum and R&A projects.

Jun 2006 – May 2009 · 2 yrs 11 mos

• Value Engineering (VE) is a strategic service offered as part of the consultative sales process with the objective of accelerating sales cycles, enlarging deal sizes, and starting fresh engagements in dormant accounts by building business cases, Point of View document, and other sales collaterals that help client justify the purchase decision
• My responsibilities included:
• Drive collaborative value discovery workshops with client executives to assess their requirements and process related challenges
• Undertake benchmarking across different process areas (HCM, Finance, Supply Chain, etc.) and recommend technology roadmap along with quantifiable benefit to enable business transformation - Contributed to closing software revenue worth over $4.5M in FY2008
• Scaled the Best Practices Benchmarking program to 13 process areas from existing 6 areas.

Jan 2005 – Jan 2006 · 1 yr

• Responsible for monitoring the revenue mix, co-owning the marketing initiatives, building Reasons-of-Call, and driving demand generation activities (like DMs, events)
• Boost deal specific sales effort by organizing Proof-of-Concepts, Benchmarking exercises, & customer demonstrations
• Understand new products in terms of their positioning vis-a-vis competition, and equipping the sales team/ Business Partners with this information